¡Bienvenido! Estás dentro de la mente del equipo Atlas.
Escribimos sobre temas de actualidad que te ayudarán a conocer más sobre comunicación, promoción internacional, marketing digital y nuevas tecnologías.
Categories
Report on REA promotional 2021 programmes for agricultural products results
In order to better understand this article, you may want to read more about the European Commission’s agri-food promotion programs.
If so, you can consult our previous publications on the REA projects.
– Article on the Farm to Fork strategy and how it affects the REA promotion programs (CHAFEA).
-Article on SDGs and how to include them in the sustainable strategy of REA proposals (CHAFEA).
-Article on the Life Cycle of REA Programs
-Article on changes in the evaluation and structure of REA programs
INTRODUCTION
Every year, during the last trimester, REA publishes the list of results on its agri-food promotion programs, both for single and multi-modality.
These lists include the approved programs, those that have been placed on the reserve list and those rejected for various reasons (lack of budget, ineligibility or non-compliance with the requirements of Article 3 of Delegated Regulation 2015/1829).
In addition to this evaluation category, the lists include additional information on all projects submitted, both for the internal market and third countries.
Thus, it is possible to check budget, product, target countries, beneficiaries and duration of the programs by taking a look at the results document.
At Atlas Marketing Studio we have elaborated a report on the REA 2021 Promotional Programmes Results, available as downloadable content, which includes an analysis and comparison of the information to make the results of this evaluation more simple, accessible and visual.
SUMMARY ON REA 2021 RESULTS REPORT
Simple programmes
Proposals
In relation to the simple programs, 142 proposals were submitted in 2021. Italy was the Member State with the highest number of proposals and AGRIP-SIMPLE- 2021-TC-OTHERS the topic with the highest number of inclusion in the projects submitted.
Out of 211 participants included in these proposals, the majority of them belonged to Producer associations. On the other hand, the promotion of EU quality schemes was the most chosen option among the promotion of quality systems.
In terms of products, the basket of products category obtained the vast majority of inclusion in proposals submitted, with more than 90 million euros requested for agri-food promotion.
The choice of promotion in international or domestic markets was evenly matched, with Italy prevailing as the target market within the domestic market and Japan in third countries.
Approved programmes
Italy also obtained most of the approved proposals in single programs and the largest amount of budget awarded. On the other hand, AGRIP-SIMPLE- 2021-TC-OTHERS was the topic with the highest number of approved proposals.
Among the participants of approved proposals, the same percentage of participation was given for Commercial or Interprofessional Organizations of MS and for Associations of producers. As seen above, promotion of EU quality schemes was also the most popular option for the promotion of quality schemes.
Among products included in approved programs, the basket of products and fruits categories were the most chosen for promotion. In terms of target market, the category of third countries had the highest percentage of single approved proposals.
Multi programmes
Proposals
For multi programs, 56 proposals were submitted in 2021, with Greece being the Member State with the highest number of proposals and AGRIP-MULTI-2021-IM- SUSTAINABLE the topic with the highest number of inclusion in the proposed projects.
Out of 151 participants, the majority belong to trade or interprofessional organizations from Member States. On the other hand, the promotion of EU quality schemes was the most chosen option among the promotion of quality systems.
In terms of products, basket of products category obtained the vast majority of inclusion in proposals submitted, with more than 81 million euros requested for agri-food promotion.
Promotion in the domestic market obtained the highest percentage of inclusion, with Germany prevailing as the target market within the domestic market and China in third countries.
Approved programmes
Greece also obtained the most approved proposals in multis programs and the largest amount of budget awarded. On the other hand, AGRIP-MULTI-2021-TC-ALL was the topic with the highest number of approved proposals.
Among the participants in the approved proposals, the highest percentage of presence was obtained by Trade or interprofessional organizations of Member States. Promotion of EU quality systems was also the most popular option for the promotion of quality schemes.
Among those products included in approved programs, basket of products, beef and fruit categories were the most chosen for promotion. In terms of target market, the internal market category was the one with the highest percentage of approved multi-scheme proposals.
Report on REA 2021 Programmes Results: Download content
The REA 2021 results report is avaliable below as downloadable content: