Agencia de marketing

para alimentación y bebidas

Agencia de marketing

para alimentación
y bebidas

Atlas es una agencia internacional certificada como women-owned, especializada en planificación estratégica, branding, conceptualización e implementación de campañas de marketing para marcas de alimentación y bebidas en mercados de todo el mundo.

Apostamos por la sostenibilidad y por incorporar el mejor talento, esté donde esté.

Por eso Atlas es una agencia 100% remota.

Apostamos por la sostenibilidad y por incorporar el mejor talento, esté donde esté.

Por eso Atlas es una agencia 100% remota.

Atlas Marketing Studio, marketing para marcas de alimentación y bebidas
Atlas Marketing Studio, marketing para marcas de alimentación y bebidas

Nuestro trabajo

It’s Chorizo, It’s Fun. Evento de prensa en Londres.

Evento de prensa en Londres para dar a conocer el chorizo español en el Reino Unido durante los próximos tres años
Ver proyecto

Del campo a tu mesa:
¡Naturalmente CeriZiosas!

Evento de prensa para el lanzamiento de la nueva campaña "Cerezas de Europa"
Ver proyecto

Un evento gastro muy especial para celebrar lo cotidiano.

Colaborar con un chef de estrella Michelín para crear una menú gourmet con el cordero como protagonista.
Ver proyecto

Driving Organic Excellence
Bord Bia

Driving organic excellence across 4 EU markets.
Ver proyecto
Ver portfolio

It’s Chorizo, It’s Fun. Evento de prensa en Londres.

Evento de prensa en Londres para dar a conocer el chorizo español en el Reino Unido durante los próximos tres años
Ver proyecto

Del campo a tu mesa:
¡Naturalmente CeriZiosas!

Evento de prensa para el lanzamiento de la nueva campaña "Cerezas de Europa"
Ver proyecto

Un evento gastro muy especial para celebrar lo cotidiano.

Colaborar con un chef de estrella Michelín para crear una menú gourmet con el cordero como protagonista.
Ver proyecto

Driving Organic Excellence
Bord Bia

Driving organic excellence across 4 EU markets.
Ver proyecto
Ver portfolio
Agencia internacional. Marketing alimentación y bebidas
Agencia internacional. Marketing alimentación y bebidas

Últimas noticias

Lanzamiento de la campaña «Naturalmente CeriZiosas»

El 24 de abril de 2025 se presentó oficialmente en Madrid la campaña "Naturalmente CeriZiosas", financiada por la UE.

Este programa, de tres años de duración, promueve las cerezas europeas en España, Suecia y Finlandia.

Leer más
Atlas Marketing Studio

Nuevas acciones en Hong Kong para promocionar el cordero europeo en el marco de programas cofinanciados por la UE en terceros países

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Nuevas actividades comerciales y de degustación en Hong Kong como parte del programa europeo «Exclusive Lamb & Goat from Europe».

Un paso estratégico para dar a conocer y establecer vínculos en torno al cordero europeo en este importante mercado asiático.

El chorizo español llega a Reino Unido con una nueva campaña europea

Leer más

Nueva campaña europea lanzada en Londres para promocionar el chorizo español en Reino Unido.

Un plan de tres años para aumentar su conocimiento, consumo y visibilidad.

Europa aterriza en Japón con sabor a cordero y cabrito

Leer más

En mayo viajamos a Japón para promocionar el programa europeo "Exclusive Lamb & Goat"

En el marco de este programa de promoción agroalimentaria de la UE, organizamos una serie de eventos en Osaka y Tokio.

Colabora con Atlas en la implementación de campañas de marketing para alimentación y bebidas

Europa
Terceros países
Europa
Terceros países

Cookie Policy

1. Definition and generic function of cookies.

What are cookies?

This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can be used for a variety of purposes, such as, for example, recognising you as a user, obtaining information about your browsing habits, or customising the way in which content is displayed.

The specific uses we make of these technologies are described below.

2. Information on the type of cookies used and their purpose.

Technical cookies

These cookies allow the user to browse our website and use the different options or services that exist on it, including those that we use to enable the management and operation of the website and to enable its functions and services, such as, for example:

  • Control traffic and data communication
  • Identifying the session
  • Access to the private area
  • Remembering the items in the shopping basket
  • Carrying out the purchase process of an order
  • Manage payment
  • Control fraud linked to the security of the service
  • Apply for registration or participation in an event
  • Use security elements during browsing
  • To store content for video or sound broadcasting
  • Enable dynamic content (e.g. text or image loading animation)
  • Share content via social networks

Analysis:

These are those that allow us to monitor and analyse the behaviour of website users, including quantifying the impact of advertisements.

The information collected through this type of cookies is used to measure the activity of the website, application or platform, in order to make improvements based on the analysis of the data on the use made by users of the service.

Preference or personalisation cookies:

These are those that allow information to be remembered so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.

Behavioural advertising:

These are those that store information on user behaviour obtained through the continuous observation of their browsing habits, which allows a specific profile to be developed in order to display advertising based on the same.

3. Identification of who uses cookies.

Third-party cookies.

Analysis cookies: these allow us to quantify the number of users and thus carry out the measurement and statistical analysis of the use made by users of the service offered. To do this, your browsing on our website is analysed in order to improve the range of products or services that we offer.

Google Analytics Cookies

The site uses the Google Analytics service, which is provided by Google, Inc., an entity whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”).

Google Analytics uses cookies to help us analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, if you do this you may not be able to prevent the processing of data or information by Google. However, if you do so, you may not be able to use the full functionality of this site. By using this site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

GOOGLE privacy policy: developers.google.com/analytics

4. Information on how to accept, refuse, revoke consent or delete cookies.

ATLAS MARKETING STUDIO provides the user with a cookie management or configuration system, with which they can enable or disable the cookies they deem appropriate. Cookies necessary for the operation of the website cannot be disabled.

Please note that if you accept third-party cookies, you should be able to delete them from the browser options or from the system offered by the third party itself.

Likewise, you can allow or block cookies, as well as delete your browsing data (including cookies), from the browser you use. Consult the options and instructions offered by your browser to do so. Please note that if you accept third-party cookies you must delete them from the browser options.

In compliance with current legislation in force, with the exception of strictly necessary cookies and performance/analysis cookies, this website may only use cookies with the prior express consent of the visitor. The entity responsible for the website undertakes to use cookies only for the purposes referred to in this cookie policy.

It is important to note that the use of Cookies is essential for the correct functioning of the website as a whole, and therefore their acceptance is recommended.

5. Information on data transfers to third countries.

You can find out about transfers to third countries which, where appropriate, are made by the third parties identified in this cookies policy in their corresponding policies (see the links provided in the Third Party Cookies section).

6. Cookies used and their respective purposes

The information relating to the Cookies used on the website is detailed below, as well as the data processing purposes that justify them.

 

7. User configuration to avoid Cookies.

From our website and in compliance with current legislation, we provide you with information that allows you to configure your browser / Internet browsers to maintain your privacy and security in relation to cookies. Therefore, we provide you with information and links to the official support sites of the main browsers so that you can decide whether or not you wish to accept the use of cookies.

You can block cookies through the configuration tools of your browser or you can configure your browser to warn you when a server wants to save a cookie:

a) If you use Microsoft Internet Explorer, under the menu option Tools > Internet Options > Privacy > Settings.

For more information visit windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies and windows.microsoft.com/en-us/windows7/how-to-manage-cookies-ininternet- explorer-9.

b) If you use Firefox, under the menu option Tools > Options > Privacy > Cookies.

To find out more visit support.mozilla.org/products/firefox/cookies.

c) If you use Chrome, under Options > Advanced > Privacy.

For more information, visit support.google.com/chrome/bin/answer.py?hl=en&answer=95647.

d) If you use Opera, under Security and Privacy, you can configure your browser settings. For more information visit www.opera.com/help/tutorials/security/cookies/

8. Information retention periods

Cookies will be used solely and exclusively for the time necessary to fulfil the purposes for which they have been indicated in each cookie. For all of the above, the party responsible for the website has adapted, in relation to its own cookies, the periods of conservation of the information that can be consulted in the browser.

In relation to third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in the section on third-party cookies.

Once the cookie has expired, it may be renewed if the user accepts its use.

Notice about deleting cookies

If the user disables or deletes cookies from their browser, given that this is an activity that is carried out locally through the device or browser itself, it will not be possible for the website manager to be aware of this action by the user.

9. Processing of personal data.

Data controller

Atlas Marketing Studio
VAT number: B13628136
Postal address: C/Mary Monreal, 9, 1ºB
E-mail: hola@atlasmarketingstudio.com

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

Atlas Marketing Studio will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by Atlas Marketing Studio but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

Transfers to third countries

Data processing is generally carried out by service providers located within the European Economic Area or in countries that have been declared to have an adequate level of protection.

In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of Atlas Marketing Stufio and for the formulation, exercise or defence of claims.

Exercise of rights and claims before the Data Protection Authority / Rights of interested parties

The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).

Legal Notice

Identification and Ownership

In compliance with Article 10 of Law 34 / 2002 of July 11, Services of the Information
Society and Electronic Commerce, the Owner exposes its identification data.

Purpose

The purpose of the website URL is the purpose of the website.

Terms of Use

The use of the website grants you the status of User, and implies full acceptance of all
the clauses and conditions of use included in the pages:

  • Legal Notice
  • Privacy Policy
  • Cookies Policy


If you do not agree with each and every one of these clauses and conditions, please do not use this website.

Access to this website does not imply, in any way, the initiation of a commercial relationship with the Owner.

Through this website, the Owner provides you with access to and use of various content that the Owner or its partners have published on the Internet.

To this effect, you are obliged and committed NOT to use any of the contents of the website for illicit purposes or effects, prohibited in this Legal Notice or by current legislation, harmful to the rights and interests of third parties, or that in any way may damage, disable, overload, deteriorate or impede the normal use of the contents, computer equipment or documents, files and all types of content stored on any computer equipment owned or contracted by the Owner, other users or any Internet user.

Comments

The Owner reserves the right to remove any comments that violate current legislation, harmful to the rights or interests of others, or that, in his opinion, are not suitable for publication.

The Owner shall not be responsible for the opinions expressed by users through the comments, social networks or other participation tools, in accordance with the provisions of the applicable regulations.

Security measures

The personal data you provide to the Owner may be stored in automated databases or not, whose ownership corresponds exclusively to the Owner, who assumes all technical, organizational and security measures to ensure the confidentiality, integrity and quality of the information contained therein in accordance with the provisions of current legislation on data protection.

However, you should be aware that the security measures of computer systems on the Internet are not entirely reliable and that, therefore, the Owner cannot guarantee the absence of viruses or other elements that may cause alterations in computer systems (software and hardware) of the User or in their electronic documents and files contained therein, although the Owner puts all the necessary means and takes appropriate security measures to prevent the presence of these harmful elements.

Personal data

You can check all the information relating to the processing of personal data collected by the Data Controller on the Privacy Policy page.

Content

The Owner has obtained the information, multimedia content and materials included on the Website from sources it believes to be reliable, but while it has taken all reasonable steps to ensure that the information contained therein is correct, the Owner does not warrant that it is accurate, complete or up to date. The Owner expressly disclaims any liability for mistakes or omissions in the information contained in pages of this website.

It is forbidden to transmit or send through the Website any illegal or illicit content, computer viruses, or messages that, in general, affect or violate the rights of the Owner or third parties.

The contents of the Website are for informational purposes only and under no circumstances should be used or considered as an offer to sell, solicitation of an offer to buy or recommendation to perform any other transaction, unless expressly stated.

The Owner reserves the right to modify, suspend, cancel or restrict the content of the Website, links or information obtained through the Website, without prior notice.

The Owner shall not be liable for any damages that may arise from the use of the information on the Website or that contained in the social networks of the Owner.

Cookie Policy

On the Cookie Policy page you can consult all the information relating to the policy on the collection and processing of cookies.

Useful links to other websites

The Owner may provide you with access to third party websites by means of links with the aim of informing you of the existence of other sources of information on the Internet where you can find further information on the website.

These links to other websites are in no way a suggestion or recommendation for you to visit the destination websites, which are beyond the control of the Owner, and therefore the Owner is not responsible for the content of the linked websites or for the result you obtain by following the links.

Furthermore, the Owner is not responsible for any links or references located on the linked websites to which it provides you with access.

The establishment of the link does not imply in any case the existence of a relationship between the Owner and the owner of the site where the link is established, nor the acceptance or approval by the Owner of its contents or services.

If you access an external website from a link you find on the Website you should read the other website’s own privacy policy, which may differ from that of this Website.

Intellectual and industrial property

All rights are reserved.

All access to this website is subject to the following conditions: the reproduction, permanent storage and dissemination of the contents or any other use for public or commercial purposes is expressly prohibited without the prior express written consent of the Owner.

Limitation of Liability

The information and services included in or available through this website may include inaccuracies or typographical errors. The Owner periodically incorporates improvements and/or changes to the information contained and/or the Services which may be introduced at any time.

The Owner does not represent or warrant that the services or content will be uninterrupted or error-free, that defects will be corrected, or that the service or the server that makes it available are free of viruses or other harmful components, notwithstanding the fact that the Owner makes every effort to avoid such incidents.

The Owner declines any liability in the event of interruptions or malfunctioning of the Services or content offered on the Internet, whatever their cause. Likewise, the Owner is not responsible for network crashes, loss of business as a result of such crashes, temporary suspensions of electricity supply or any other type of indirect damage that may be caused by causes beyond the control of the Owner.

Before taking decisions and/or actions based on the information included in the website, the Owner recommends you to check and contrast the information received with other sources.

Jurisdiction

This Legal Notice is governed entirely by Spanish law.

Provided that there is no rule that requires otherwise, for any questions that may arise regarding the interpretation, application and compliance with this Legal Notice, as well as any claims that may arise from its use, the parties agree to submit to the Courts and Tribunals of the province of PROVINCIA, expressly waiving any other jurisdiction that may correspond to them.

Contact

If you have any questions about these Legal Conditions or would like to make any comments about this website, you can send an e-mail to the following e-mail address hola@atlasmarketingstudio.com.

Política de privacidad

Protección de datos personales

RESPONSABLE (DEL TRATAMIENTO)

Datos de contacto del responsable del tratamiento: Atlas Marketing Studio SL (CIF: B13628136) hola@atlasmarketingstudio.com

DERECHOS DE PROTECCIÓN DE DATOS

Cómo ejercer sus derechos: Los usuarios pueden enviar una comunicación escrita a la dirección de correo electrónico indicada en el encabezado de este aviso legal, incluyendo en ambos casos una fotocopia de su DNI u otro documento de identificación similar, para solicitar el ejercicio de los siguientes derechos:

  • Derecho a solicitar el acceso a los datos personales: puede preguntar si esta empresa está tratando sus datos.
  • Derecho a solicitar su rectificación (en caso de que sean incorrectos) o supresión.
  • Derecho a solicitar la limitación de su tratamiento, en cuyo caso solo serán conservados por Atlas Marketing Studio SL para el ejercicio o defensa de reclamaciones.
  • Derecho a oponerse al tratamiento: Atlas Marketing Studio SL dejará de tratar los datos en la forma que usted indique, salvo que por motivos legítimos imperiosos o el ejercicio o defensa de posibles reclamaciones deban seguir tratándose.
  • Derecho a la portabilidad de los datos: en caso de que desee que sus datos sean tratados por otra empresa, Atlas Marketing Studio SL facilitará la portabilidad de sus datos al nuevo responsable.

Modelos, formularios y más información sobre los derechos mencionados: Página web oficial de la Agencia Española de Protección de Datos.

Posibilidad de retirar el consentimiento: En el caso de que se haya otorgado el consentimiento para una finalidad específica, tiene derecho a retirarlo en cualquier momento, sin que ello afecte a la licitud del tratamiento basado en el consentimiento previo a su retirada.

Cómo reclamar ante la Autoridad de Control: Si un usuario considera que hay un problema con la forma en que Atlas Marketing Studio SL está manejando sus datos, puede dirigir sus reclamaciones a hola@atlasmarketingstudio.com o a la autoridad de protección de datos correspondiente, siendo la Agencia Española de Protección de Datos la indicada en el caso de España.

CONSERVACIÓN DE LOS DATOS

  • Datos disgregados: Los datos disgregados se conservarán sin plazo de supresión.
  • Datos de clientes: El periodo de conservación de los datos personales variará en función del servicio contratado por el cliente. En cualquier caso, será el mínimo necesario y podrán mantenerse hasta el final del periodo:
    • Datos de suscriptores al feed por correo electrónico: Desde que el usuario se suscribe hasta que se da de baja.
    • Datos de usuarios subidos por Atlas Marketing Studio a páginas y perfiles en redes sociales: Desde que el usuario otorga su consentimiento hasta que lo retira.
    • Datos de solicitantes de prácticas o empleos: En caso de que el candidato no sea seleccionado, Atlas Marketing Studio SL podrá conservar su currículum un máximo de dos años para incluirlo en futuras convocatorias, salvo que el candidato indique lo contrario.

ORIGEN, FINALIDADES Y LEGITIMACIÓN

CORREO ELECTRÓNICO, FORMULARIOS DE CONTACTO Y MEDIOS TRADICIONALES DE COMUNICACIÓN

  • Web y hosting: El sitio web de Atlas Marketing Studio SL cuenta con un cifrado SSL que permite al usuario enviar sus datos personales de forma segura a través de formularios de contacto estándar, y está alojado en servidores que Informática Fuentealbilla SL ofrece a Atlas Marketing Studio SL.
  • Datos recogidos a través de la web: Los datos personales recogidos serán tratados de forma automatizada e incorporados a los correspondientes ficheros propiedad de Atlas Marketing Studio SL.
    • Se recopilará su dirección IP, que se utilizará para verificar el origen del mensaje con el fin de ofrecerle recomendaciones adecuadas (por ejemplo, recomendaciones de profesionales y servicios de países distintos a España) y para detectar posibles irregularidades, así como datos relativos a su ISP.
    • También puede proporcionar sus datos a través de correo electrónico y otros medios de comunicación.
  • Correo electrónico: El proveedor del servicio de correo electrónico utilizado por Atlas Marketing Studio SL es Webmail.
  • Proveedores de servicios de pago: A través del sitio web, el cliente puede acceder, mediante enlaces, a sitios web de terceros. En ningún momento el personal de Atlas Marketing Studio SL tiene acceso a los datos.
  • Otros servicios: Ciertos servicios proporcionados a través del sitio web (por ejemplo, la posibilidad de participar en un concurso) pueden contener condiciones especiales con disposiciones específicas sobre la protección de datos personales. Deben ser leídas y aceptadas antes de solicitar el servicio en cuestión.

Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle la información o servicios que nos solicite.

REDES SOCIALES

  • Presencia en redes sociales: La marca bajo la que trabaja Atlas Marketing Studio SL tiene perfil en algunas de las principales redes sociales de Internet, reconociéndose responsable del tratamiento en relación con los datos publicados por Atlas Marketing Studio SL (por ejemplo, fotos subidas por Atlas Marketing Studio SL en las que aparecen rostros de personas) o los datos que los usuarios envíen de forma privada a Atlas Marketing Studio SL con el fin de ser extraídos (por ejemplo, comunicaciones iniciales para que Atlas Marketing Studio SL asesore sobre un caso).
  • Finalidad y legitimación: El tratamiento que Atlas Marketing Studio SL realizará con los datos dentro de cada una de las redes mencionadas será, como máximo, el que la red social permita a los perfiles corporativos. Así, Atlas Marketing Studio SL podrá informar, cuando la ley no lo prohíba, a sus seguidores por cualquier medio que la red social permita sobre sus actividades, presentaciones, ofertas, así como proporcionar servicio de atención al cliente personalizado.
  • Extracción de datos: En ningún caso Atlas Marketing Studio SL extraerá datos de las redes sociales, a menos que se obtenga el consentimiento puntual y expreso del usuario para hacerlo.
  • Derechos: Cuando, debido a la propia naturaleza de las redes sociales, el ejercicio efectivo de los derechos de protección de datos del seguidor esté sujeto a la modificación de su perfil personal, Atlas Marketing Studio SL le ayudará y asesorará a tal fin en la medida de sus posibilidades.

BOLETÍN O RSS POR CORREO ELECTRÓNICO

  • Proveedor del servicio: El servicio de actualizaciones automáticas o suscripción mediante el feed del sitio web es gestionado por Mailchimp, bajo la política de privacidad de Mailchimp. El envío de actualizaciones de contenido del sitio web por correo electrónico es diario, automático y gratuito para el usuario que, para suscribirse, debe dar su autorización previa y expresa mediante dos sistemas sucesivos de verificación de identidad.
  • Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle el servicio de suscripción solicitado por el usuario.
  • Derechos: Si está suscrito vía correo electrónico al feed del sitio web, puede darse de baja en cualquier momento haciendo clic en el enlace al final del mensaje de actualización que recibe en su correo electrónico, o enviando una solicitud para ejercer su derecho a hola@atlasmarketingstudio.com.

CONCURSOS, SORTEOS Y OTRAS ACCIONES PROMOCIONALES

Al participar en actividades promocionales organizadas exclusivamente por Atlas Marketing Studio SL, los datos que proporcione serán tratados únicamente por Atlas Marketing Studio SL para la finalidad indicada por Atlas Marketing Studio SL en el anuncio de la acción.

EMPLEO, PRÁCTICAS Y BECAS

  • Recepción de CV: Solo se valorarán por Atlas Marketing Studio SL las solicitudes de empleo o prácticas que el candidato envíe a través de los medios indicados en la página de empleo o por aquellos proporcionados en las áreas de empleo y prácticas de los sitios web universitarios en los que Atlas Marketing Studio SL haya publicado una oferta específica o por correo electrónico a hola@atlasmarketingstudio.com.
  • Finalidad: El solicitante autoriza a Atlas Marketing Studio SL a analizar los documentos enviados, todo contenido accesible directamente a través de motores de búsqueda (Bing, Google, Baidu, DuckDuckGo, etc.), los perfiles mantenidos en redes sociales profesionales (LinkedIn, Xing, Viadeo, etc.), los datos obtenidos en las pruebas de acceso y la información revelada en la entrevista de trabajo, con el fin de evaluar su candidatura y poder, si es necesario, ofrecerle un puesto. Atlas Marketing Studio SL podrá utilizar los datos debidamente anonimizados para elaborar estadísticas sobre el tipo de personas que se postulan, con vistas a publicar informes al respecto.