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If your main objective is to promote your agri-food products within the EU and overseas, but you are looking for some funds, Chafea may be a good option for you. It will not only help you with the necessary funds, but it will also aim to increase awareness and recognition for high quality agro-products, a fundamental stage to build an effective and strategic long-term growth. Let’s have a closer look at this major’s agency impacts on today’s agri-food industry.

Because the world is changing, it is necessary for the food industry to evolve in turn. Nowadays, the agro-alimentary sector is facing new challenges: new consumer needs, increasingly volatile and unpredictable markets, increasingly strict regulations and standards, future societal and environmental challenges as well as increased competition.

In this article we will summarize the most important parts of CHAFEA’s 2021 work programme. From the thematic priority, grant amounts, eligibility criteria, implementation and much more.
1. Maximum rates of Union financing of the eligible costs

In this article we are going to talk about if there is the possibility of, in the agro-food promotion programmes of CHAFEA (Consumers, Health, Agriculture and Food Executive Agency) subsidised by the European Union, mentioning the brand belonging to the denominations and the products or companies that participate in the program.

Many organisations that aim to promote their agri-food products encounter difficulties in financing all the promotion and information actions that they consider in their annual promotion plans. In this respect, the funding offered by the European Commission’s CHAFEA agency may be very interesting. Moreover, when the actions are focused on international promotion in those countries that our partners are more interested in the impact that the actions can have on their market shares or positioning of their products.

This pandemic situation we are facing today poses a risk to economic stability and growth for many. The impossibility of crowds of people means that many promotional activities cannot be carried out. What will then happen with Covid-19 and CHAFEA?

Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China.
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