New promotional activities in Hong Kong under an EU-funded programme in third countries
New trade and tasting activations in Hong Kong as part of the EU-funded “Exclusive Lamb & Goat from Europe” programme.
A strategic step to raise awareness and build connections around European lamb in this key Asian market.
Spanish chorizo kicks off in the UK with a new EU-funded programme
New EU-funded campaign launched in London to promote Spanish chorizo in the UK.
A 3-year plan to boost awareness, consumption and visibility.
Europe lands in Japan with the flavour of lamb and goat
In May, part of the Atlas team travelled to Japan as part of the promotional efforts under the EU-funded programme “Exclusive Lamb & Goat from Europe.”
As part of this EU agri-food promotion programme, we organised a series of events in Osaka and Tokyo.