Official launch of the “Naturally Cherrylicious” campaign
On 24 April 2025, the EU-funded campaign “Naturally Cherrylicious” officially launched with a press event in Madrid
This three-year programme promotes European cherries in Spain, Sweden and Finland.
New promotional activities in Hong Kong under an EU-funded programme in third countries
New trade and tasting activations in Hong Kong as part of the EU-funded “Exclusive Lamb & Goat from Europe” programme.
A strategic step to raise awareness and build connections around European lamb in this key Asian market.
Spanish chorizo kicks off in the UK with a new EU-funded programme
New EU-funded campaign launched in London to promote Spanish chorizo in the UK.
A 3-year plan to boost awareness, consumption and visibility.