Strengthening International Promotion of Organic Agricultural Products
Atlas is proud to announce its role as the Implementing Body for Bord Bia – The Irish Food Board’s EU Organic Beef and Lamb programme. This exciting initiative, part of an EU-funded programme for the promotion of agricultural products, is dedicated to increasing awareness and demand for organic beef and lamb across Europe. As sustainable food production becomes more critical, this programme highlights the European Union’s commitment to high-quality, organic, and environmentally responsible farming.
Advancing EU Agri-Food Promotion with Collaboration and Expertise
An Immersive Onboarding Experience in Dublin
In June, part of the Atlas team had the opportunity to visit Bord Bia’s headquarters in Dublin, Ireland. This visit was essential for the official kick off meeting, allowing our team to meet Bord Bia representatives in person and gain firsthand insights into the value chain of organic meat production.
During the visit, we explored production plants, farms, and key industry stakeholders that we will be collaborating with over the next three years. These immersive experiences provided a comprehensive understanding of how Irish origin influences the superior quality of organic beef and lamb, reinforcing the importance of effective international promotion strategies.
A Pivotal Role in the Growth of European Organic Agriculture
With a packed agenda over three days, our team experienced the rigorous standards and sustainable practices that define Irish organic beef and lamb production. This hands-on approach accelerated our onboarding process and strengthened our partnership with Bord Bia’s team. We were also fortunate to taste and experience the exceptional quality of the products, which will be a key message in the campaign’s promotion.
A big thank you to the Bord Bia team for their warm welcome and valuable insights.
We are excited about the opportunities this EU-funded programme presents and are committed to ensuring its international success. This collaboration plays a key role in driving the continued growth of European organic agricultural products.
Stay tuned for more updates as we drive the promotion of organic beef and lamb across Europe!
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hello@atlasmarketingstudio.com