Cervezas San Miguel Noruega

Pasar de "no hay manera de que puedas promover una marca de cerveza en Noruega" a "¡nuestra marca ahora está en manos de las personas más influyentes del mercado!".

Background

The international team at San Miguel was in need of support with marketing tactics…

Background

The international team at San Miguel was in need of support with marketing tactics in the Norwegian market, famous for its strong regulations and rules regarding the promotion of alcoholic beverages.

Building brand awareness and visibility was a struggle even though it is market with a high level of beer consumption.

Our work

All forms of advertising of alcohol to consumers are forbidden in Norway, so San Miguel needed a safe, out of the regular media channel, where an influential audience could be exposed to the brand while having a great experience.

We offered the brand the possibility to be the beer sponsor of the ELLE Magazine Summer party; which, if you haven’t been there, it’s THE summer event in Oslo.

We built our own bar, had an amazing venue, great music and over 400 top guests from TV, fashion, sports… even the Royalty was there. 


Clients

Mahou-San Miguel

Category

FMGC

The Keys

Media planning 
& buying

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Cliente

Mahou-San Miguel

El brief

Patrocinio

Categoría

FMGC

Background

El equipo internacional de San Miguel necesitaba apoyo con tácticas de marketing en el mercado noruego, conocido por sus estrictas regulaciones y normas sobre la promoción de bebidas alcohólicas.

Construir reconocimiento y visibilidad de la marca fue un desafío, a pesar de que es un mercado con un alto nivel de consumo de cerveza.

Nuestro Trabajo

En Noruega, todas las formas de publicidad de alcohol para consumidores están prohibidas, por lo que San Miguel necesitaba un canal seguro, fuera de los medios habituales, donde una audiencia influyente pudiera conocer la marca mientras disfrutaba de una gran experiencia.

Ofrecimos a la marca la posibilidad de ser el patrocinador de cerveza de la fiesta de verano de la revista ELLE, que es EL evento del verano en Oslo.

Construimos nuestro propio bar, tuvimos un lugar increíble, gran música y más de 400 invitados destacados de la televisión, la moda, el deporte… ¡incluso la realeza estuvo presente!

Proyectos similares

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Empresa beneficiaria de las subvenciones de la Junta de Comunidades de Castilla-La Mancha: Ayudas -Adelante Digitalización- para el fomento de la inversión y la mejora de la productividad empresarial.

Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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  • Finalidad: El solicitante autoriza a Atlas Marketing Studio SL a analizar los documentos enviados, todo contenido accesible directamente a través de motores de búsqueda (Bing, Google, Baidu, DuckDuckGo, etc.), los perfiles mantenidos en redes sociales profesionales (LinkedIn, Xing, Viadeo, etc.), los datos obtenidos en las pruebas de acceso y la información revelada en la entrevista de trabajo, con el fin de evaluar su candidatura y poder, si es necesario, ofrecerle un puesto. Atlas Marketing Studio SL podrá utilizar los datos debidamente anonimizados para elaborar estadísticas sobre el tipo de personas que se postulan, con vistas a publicar informes al respecto.