Presentación oficial de la campaña “Naturalmente CeriZiosas”

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Presentación oficial de la campaña “Naturalmente CeriZiosas”

Programas Europeos

La campaña europea “Naturalmente CeriZiosas” se lanza para promocionar la cereza europea en España, Suecia y Finlandia

El 24 de abril de 2025 se celebró en Madrid el evento de presentación oficial de “Naturalmente CeriZiosas – Del campo a tu mesa”, una nueva campaña cofinanciada por la Unión Europea para promover la calidad, sostenibilidad y trazabilidad de la cereza europea en España, Suecia y Finlandia.

La campaña está liderada por la Agrupación de Cooperativas del Valle del Jerte, que representa a más de 2.500 productores. En Atlas Marketing Studio nos hemos encargado de desarrollar el concepto creativo, definir la estrategia y coordinar la implementación global de la campaña en los tres mercados.

Una campaña que pone en valor la calidad, sostenibilidad y el papel de la mujer en el sector

Además de destacar su sabor, la campaña subraya que la cereza europea es un producto vinculado a prácticas agrícolas sostenibles y con un importante impacto social. Uno de los mensajes clave es visibilizar el papel fundamental de las mujeres en toda la cadena de valor: desde el campo hasta cargos técnicos y de gestión.

También se busca concienciar sobre la trazabilidad y la responsabilidad ambiental que hay detrás de cada cereza cultivada en Europa.

Showcooking con la ganadora de MasterChef en el evento de lanzamiento

El evento reunió a medios e influencers del mundo gastronómico y agroalimentario. Organizado por la agencia Bloody, la actividad principal fue un showcooking en directo liderado por Ángela Gimeno, ganadora de MasterChef España.

Durante la sesión, los asistentes prepararon tres recetas con cerezas como ingrediente central:

  • Tiradito de lubina con pico de gallo de cerezas encurtidas

  • Salmorejo de cereza con gambas y aceituna negra torrefacta

  • Tiramisú de cereza

Una experiencia participativa que dejó claro que la cereza tiene un lugar más allá del postre.

¿Qué incluye la campaña europea “Naturalmente CeriZiosas”?

La campaña, que se desarrollará entre 2025 y 2027, incluye una serie de acciones multicanal para conectar con consumidores y profesionales:

  • Eventos para prensa e influencers en España, Suecia y Finlandia.

  • Activaciones en punto de venta y presencia en ferias como Fruit Attraction.

  • Estrategia digital con redes sociales, contenido en directo y colaboraciones con influencers.

  • Recetas y showcookings con chefs y creadores de contenido.

El mensaje principal, “Del campo a tu mesa”, busca acercar al consumidor a un producto de temporada, natural y de origen europeo.

Atlas Marketing Studio, agencia responsable del programa europeo

Desde Atlas Marketing Studio lideramos la implementación de este programa europeo de principio a fin. Coordinamos las acciones en los tres países y gestionamos todos los elementos de la campaña: desde la estrategia creativa y el plan de medios hasta las relaciones públicas, contenidos digitales y eventos.

Este proyecto refleja nuestro enfoque habitual en programas europeos de promoción agroalimentaria cofinanciados por la UE: planificación clara, adaptación local y coordinación constante para que todo funcione de forma eficaz.

 ¿Quieres ver más campañas europeas que hemos desarrollado? Visita nuestro portfolio.

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Empresa beneficiaria de las subvenciones de la Junta de Comunidades de Castilla-La Mancha: Ayudas -Adelante Digitalización- para el fomento de la inversión y la mejora de la productividad empresarial.

Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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Política de privacidad

Protección de datos personales

RESPONSABLE (DEL TRATAMIENTO)

Datos de contacto del responsable del tratamiento: Atlas Marketing Studio SL (CIF: B13628136) hola@atlasmarketingstudio.com

DERECHOS DE PROTECCIÓN DE DATOS

Cómo ejercer sus derechos: Los usuarios pueden enviar una comunicación escrita a la dirección de correo electrónico indicada en el encabezado de este aviso legal, incluyendo en ambos casos una fotocopia de su DNI u otro documento de identificación similar, para solicitar el ejercicio de los siguientes derechos:

  • Derecho a solicitar el acceso a los datos personales: puede preguntar si esta empresa está tratando sus datos.
  • Derecho a solicitar su rectificación (en caso de que sean incorrectos) o supresión.
  • Derecho a solicitar la limitación de su tratamiento, en cuyo caso solo serán conservados por Atlas Marketing Studio SL para el ejercicio o defensa de reclamaciones.
  • Derecho a oponerse al tratamiento: Atlas Marketing Studio SL dejará de tratar los datos en la forma que usted indique, salvo que por motivos legítimos imperiosos o el ejercicio o defensa de posibles reclamaciones deban seguir tratándose.
  • Derecho a la portabilidad de los datos: en caso de que desee que sus datos sean tratados por otra empresa, Atlas Marketing Studio SL facilitará la portabilidad de sus datos al nuevo responsable.

Modelos, formularios y más información sobre los derechos mencionados: Página web oficial de la Agencia Española de Protección de Datos.

Posibilidad de retirar el consentimiento: En el caso de que se haya otorgado el consentimiento para una finalidad específica, tiene derecho a retirarlo en cualquier momento, sin que ello afecte a la licitud del tratamiento basado en el consentimiento previo a su retirada.

Cómo reclamar ante la Autoridad de Control: Si un usuario considera que hay un problema con la forma en que Atlas Marketing Studio SL está manejando sus datos, puede dirigir sus reclamaciones a hola@atlasmarketingstudio.com o a la autoridad de protección de datos correspondiente, siendo la Agencia Española de Protección de Datos la indicada en el caso de España.

CONSERVACIÓN DE LOS DATOS

  • Datos disgregados: Los datos disgregados se conservarán sin plazo de supresión.
  • Datos de clientes: El periodo de conservación de los datos personales variará en función del servicio contratado por el cliente. En cualquier caso, será el mínimo necesario y podrán mantenerse hasta el final del periodo:
    • Datos de suscriptores al feed por correo electrónico: Desde que el usuario se suscribe hasta que se da de baja.
    • Datos de usuarios subidos por Atlas Marketing Studio a páginas y perfiles en redes sociales: Desde que el usuario otorga su consentimiento hasta que lo retira.
    • Datos de solicitantes de prácticas o empleos: En caso de que el candidato no sea seleccionado, Atlas Marketing Studio SL podrá conservar su currículum un máximo de dos años para incluirlo en futuras convocatorias, salvo que el candidato indique lo contrario.

ORIGEN, FINALIDADES Y LEGITIMACIÓN

CORREO ELECTRÓNICO, FORMULARIOS DE CONTACTO Y MEDIOS TRADICIONALES DE COMUNICACIÓN

  • Web y hosting: El sitio web de Atlas Marketing Studio SL cuenta con un cifrado SSL que permite al usuario enviar sus datos personales de forma segura a través de formularios de contacto estándar, y está alojado en servidores que Informática Fuentealbilla SL ofrece a Atlas Marketing Studio SL.
  • Datos recogidos a través de la web: Los datos personales recogidos serán tratados de forma automatizada e incorporados a los correspondientes ficheros propiedad de Atlas Marketing Studio SL.
    • Se recopilará su dirección IP, que se utilizará para verificar el origen del mensaje con el fin de ofrecerle recomendaciones adecuadas (por ejemplo, recomendaciones de profesionales y servicios de países distintos a España) y para detectar posibles irregularidades, así como datos relativos a su ISP.
    • También puede proporcionar sus datos a través de correo electrónico y otros medios de comunicación.
  • Correo electrónico: El proveedor del servicio de correo electrónico utilizado por Atlas Marketing Studio SL es Webmail.
  • Proveedores de servicios de pago: A través del sitio web, el cliente puede acceder, mediante enlaces, a sitios web de terceros. En ningún momento el personal de Atlas Marketing Studio SL tiene acceso a los datos.
  • Otros servicios: Ciertos servicios proporcionados a través del sitio web (por ejemplo, la posibilidad de participar en un concurso) pueden contener condiciones especiales con disposiciones específicas sobre la protección de datos personales. Deben ser leídas y aceptadas antes de solicitar el servicio en cuestión.

Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle la información o servicios que nos solicite.

REDES SOCIALES

  • Presencia en redes sociales: La marca bajo la que trabaja Atlas Marketing Studio SL tiene perfil en algunas de las principales redes sociales de Internet, reconociéndose responsable del tratamiento en relación con los datos publicados por Atlas Marketing Studio SL (por ejemplo, fotos subidas por Atlas Marketing Studio SL en las que aparecen rostros de personas) o los datos que los usuarios envíen de forma privada a Atlas Marketing Studio SL con el fin de ser extraídos (por ejemplo, comunicaciones iniciales para que Atlas Marketing Studio SL asesore sobre un caso).
  • Finalidad y legitimación: El tratamiento que Atlas Marketing Studio SL realizará con los datos dentro de cada una de las redes mencionadas será, como máximo, el que la red social permita a los perfiles corporativos. Así, Atlas Marketing Studio SL podrá informar, cuando la ley no lo prohíba, a sus seguidores por cualquier medio que la red social permita sobre sus actividades, presentaciones, ofertas, así como proporcionar servicio de atención al cliente personalizado.
  • Extracción de datos: En ningún caso Atlas Marketing Studio SL extraerá datos de las redes sociales, a menos que se obtenga el consentimiento puntual y expreso del usuario para hacerlo.
  • Derechos: Cuando, debido a la propia naturaleza de las redes sociales, el ejercicio efectivo de los derechos de protección de datos del seguidor esté sujeto a la modificación de su perfil personal, Atlas Marketing Studio SL le ayudará y asesorará a tal fin en la medida de sus posibilidades.

BOLETÍN O RSS POR CORREO ELECTRÓNICO

  • Proveedor del servicio: El servicio de actualizaciones automáticas o suscripción mediante el feed del sitio web es gestionado por Mailchimp, bajo la política de privacidad de Mailchimp. El envío de actualizaciones de contenido del sitio web por correo electrónico es diario, automático y gratuito para el usuario que, para suscribirse, debe dar su autorización previa y expresa mediante dos sistemas sucesivos de verificación de identidad.
  • Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle el servicio de suscripción solicitado por el usuario.
  • Derechos: Si está suscrito vía correo electrónico al feed del sitio web, puede darse de baja en cualquier momento haciendo clic en el enlace al final del mensaje de actualización que recibe en su correo electrónico, o enviando una solicitud para ejercer su derecho a hola@atlasmarketingstudio.com.

CONCURSOS, SORTEOS Y OTRAS ACCIONES PROMOCIONALES

Al participar en actividades promocionales organizadas exclusivamente por Atlas Marketing Studio SL, los datos que proporcione serán tratados únicamente por Atlas Marketing Studio SL para la finalidad indicada por Atlas Marketing Studio SL en el anuncio de la acción.

EMPLEO, PRÁCTICAS Y BECAS

  • Recepción de CV: Solo se valorarán por Atlas Marketing Studio SL las solicitudes de empleo o prácticas que el candidato envíe a través de los medios indicados en la página de empleo o por aquellos proporcionados en las áreas de empleo y prácticas de los sitios web universitarios en los que Atlas Marketing Studio SL haya publicado una oferta específica o por correo electrónico a hola@atlasmarketingstudio.com.
  • Finalidad: El solicitante autoriza a Atlas Marketing Studio SL a analizar los documentos enviados, todo contenido accesible directamente a través de motores de búsqueda (Bing, Google, Baidu, DuckDuckGo, etc.), los perfiles mantenidos en redes sociales profesionales (LinkedIn, Xing, Viadeo, etc.), los datos obtenidos en las pruebas de acceso y la información revelada en la entrevista de trabajo, con el fin de evaluar su candidatura y poder, si es necesario, ofrecerle un puesto. Atlas Marketing Studio SL podrá utilizar los datos debidamente anonimizados para elaborar estadísticas sobre el tipo de personas que se postulan, con vistas a publicar informes al respecto.