Conceptualization and strategy

Includes

Brand conceptualization
Content strategy
Market research
Digital strategy

Branding & design-driven strategy that connects with markets

Every successful campaign starts with the right strategy and a strong brand foundation.

As a food and beverage marketing agency, we develop strategies grounded in strong branding & design principles to ensure your campaigns are consistent, relevant and impactful across markets.

For a strategy to work effectively, we carry out in-depth market research to extract key behavioural insights that support a solid strategic approach. These insights inform the creative concept and allow us to build an actionable plan aligned with your brand.

A strong strategy takes into consideration linguistic, socio-cultural, economic and political nuances. This is what international marketing is about and what makes the difference between creating a truly localised campaign and simply translating content.

As an experienced F&B marketing agency, our team understands how to build campaigns that land naturally in different markets, combining strategy, branding and execution.

Get in touch

with the team now.

Find out more about our experience!

Cervezas San Miguel Vueling

How airline advertising made San Miguel's new global campaign...

View project

Conceptualization and strategy

Includes

Brand conceptualization
Content strategy
Market research
Digital strategy

Branding & design-driven strategy that connects with markets

Every successful campaign starts with the right strategy and a strong brand foundation.
As a food and beverage marketing agency, we develop strategies grounded in strong branding & design principles to ensure your campaigns are consistent, relevant and impactful across markets.


For a strategy to work effectively, we carry out in-depth market research to extract key behavioural insights that support a solid strategic approach. These insights inform the creative concept and allow us to build an actionable plan aligned with your brand.


A strong strategy takes into consideration linguistic, socio-cultural, economic and political nuances. This is what international marketing is about and what makes the difference between creating a truly localised campaign and simply translating content.


As an experienced F&B marketing agency, our team understands how to build campaigns that land naturally in different markets, combining strategy, branding and execution.

Get in touch

with the team now.

Find out more about our experience!

Cervezas San Miguel Vueling

How airline advertising made San Miguel's new global campaign...

View project

European Food & Wine

A multi European programme co-funded by the European Commission.

View project

Cookie Policy

1. Definition and generic function of cookies.

What are cookies?

This website uses cookies and/or similar technologies that store and retrieve information when you browse. In general, these technologies can be used for a variety of purposes, such as, for example, recognising you as a user, obtaining information about your browsing habits, or customising the way in which content is displayed.

The specific uses we make of these technologies are described below.

2. Information on the type of cookies used and their purpose.

Technical cookies

These cookies allow the user to browse our website and use the different options or services that exist on it, including those that we use to enable the management and operation of the website and to enable its functions and services, such as, for example:

  • Control traffic and data communication
  • Identifying the session
  • Access to the private area
  • Remembering the items in the shopping basket
  • Carrying out the purchase process of an order
  • Manage payment
  • Control fraud linked to the security of the service
  • Apply for registration or participation in an event
  • Use security elements during browsing
  • To store content for video or sound broadcasting
  • Enable dynamic content (e.g. text or image loading animation)
  • Share content via social networks

Analysis:

These are those that allow us to monitor and analyse the behaviour of website users, including quantifying the impact of advertisements.

The information collected through this type of cookies is used to measure the activity of the website, application or platform, in order to make improvements based on the analysis of the data on the use made by users of the service.

Preference or personalisation cookies:

These are those that allow information to be remembered so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which they access the service, etc.

Behavioural advertising:

These are those that store information on user behaviour obtained through the continuous observation of their browsing habits, which allows a specific profile to be developed in order to display advertising based on the same.

3. Identification of who uses cookies.

Third-party cookies.

Analysis cookies: these allow us to quantify the number of users and thus carry out the measurement and statistical analysis of the use made by users of the service offered. To do this, your browsing on our website is analysed in order to improve the range of products or services that we offer.

Google Analytics Cookies

The site uses the Google Analytics service, which is provided by Google, Inc., an entity whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States (“Google”).

Google Analytics uses cookies to help us analyse how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, if you do this you may not be able to prevent the processing of data or information by Google. However, if you do so, you may not be able to use the full functionality of this site. By using this site, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

GOOGLE privacy policy: developers.google.com/analytics

4. Information on how to accept, refuse, revoke consent or delete cookies.

ATLAS MARKETING STUDIO provides the user with a cookie management or configuration system, with which they can enable or disable the cookies they deem appropriate. Cookies necessary for the operation of the website cannot be disabled.

Please note that if you accept third-party cookies, you should be able to delete them from the browser options or from the system offered by the third party itself.

Likewise, you can allow or block cookies, as well as delete your browsing data (including cookies), from the browser you use. Consult the options and instructions offered by your browser to do so. Please note that if you accept third-party cookies you must delete them from the browser options.

In compliance with current legislation in force, with the exception of strictly necessary cookies and performance/analysis cookies, this website may only use cookies with the prior express consent of the visitor. The entity responsible for the website undertakes to use cookies only for the purposes referred to in this cookie policy.

It is important to note that the use of Cookies is essential for the correct functioning of the website as a whole, and therefore their acceptance is recommended.

5. Information on data transfers to third countries.

You can find out about transfers to third countries which, where appropriate, are made by the third parties identified in this cookies policy in their corresponding policies (see the links provided in the Third Party Cookies section).

6. Cookies used and their respective purposes

The information relating to the Cookies used on the website is detailed below, as well as the data processing purposes that justify them.

 

7. User configuration to avoid Cookies.

From our website and in compliance with current legislation, we provide you with information that allows you to configure your browser / Internet browsers to maintain your privacy and security in relation to cookies. Therefore, we provide you with information and links to the official support sites of the main browsers so that you can decide whether or not you wish to accept the use of cookies.

You can block cookies through the configuration tools of your browser or you can configure your browser to warn you when a server wants to save a cookie:

a) If you use Microsoft Internet Explorer, under the menu option Tools > Internet Options > Privacy > Settings.

For more information visit windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies and windows.microsoft.com/en-us/windows7/how-to-manage-cookies-ininternet- explorer-9.

b) If you use Firefox, under the menu option Tools > Options > Privacy > Cookies.

To find out more visit support.mozilla.org/products/firefox/cookies.

c) If you use Chrome, under Options > Advanced > Privacy.

For more information, visit support.google.com/chrome/bin/answer.py?hl=en&answer=95647.

d) If you use Opera, under Security and Privacy, you can configure your browser settings. For more information visit www.opera.com/help/tutorials/security/cookies/

8. Information retention periods

Cookies will be used solely and exclusively for the time necessary to fulfil the purposes for which they have been indicated in each cookie. For all of the above, the party responsible for the website has adapted, in relation to its own cookies, the periods of conservation of the information that can be consulted in the browser.

In relation to third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in the section on third-party cookies.

Once the cookie has expired, it may be renewed if the user accepts its use.

Notice about deleting cookies

If the user disables or deletes cookies from their browser, given that this is an activity that is carried out locally through the device or browser itself, it will not be possible for the website manager to be aware of this action by the user.

9. Processing of personal data.

Data controller

Atlas Marketing Studio
VAT number: B13628136
Postal address: C/Mary Monreal, 9, 1ºB
E-mail: hola@atlasmarketingstudio.com

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

Atlas Marketing Studio will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by Atlas Marketing Studio but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

Transfers to third countries

Data processing is generally carried out by service providers located within the European Economic Area or in countries that have been declared to have an adequate level of protection.

In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of Atlas Marketing Stufio and for the formulation, exercise or defence of claims.

Exercise of rights and claims before the Data Protection Authority / Rights of interested parties

The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).

Legal Notice

Identification and Ownership

In compliance with Article 10 of Law 34 / 2002 of July 11, Services of the Information
Society and Electronic Commerce, the Owner exposes its identification data.

Purpose

The purpose of the website URL is the purpose of the website.

Terms of Use

The use of the website grants you the status of User, and implies full acceptance of all
the clauses and conditions of use included in the pages:

  • Legal Notice
  • Privacy Policy
  • Cookies Policy


If you do not agree with each and every one of these clauses and conditions, please do not use this website.

Access to this website does not imply, in any way, the initiation of a commercial relationship with the Owner.

Through this website, the Owner provides you with access to and use of various content that the Owner or its partners have published on the Internet.

To this effect, you are obliged and committed NOT to use any of the contents of the website for illicit purposes or effects, prohibited in this Legal Notice or by current legislation, harmful to the rights and interests of third parties, or that in any way may damage, disable, overload, deteriorate or impede the normal use of the contents, computer equipment or documents, files and all types of content stored on any computer equipment owned or contracted by the Owner, other users or any Internet user.

Comments

The Owner reserves the right to remove any comments that violate current legislation, harmful to the rights or interests of others, or that, in his opinion, are not suitable for publication.

The Owner shall not be responsible for the opinions expressed by users through the comments, social networks or other participation tools, in accordance with the provisions of the applicable regulations.

Security measures

The personal data you provide to the Owner may be stored in automated databases or not, whose ownership corresponds exclusively to the Owner, who assumes all technical, organizational and security measures to ensure the confidentiality, integrity and quality of the information contained therein in accordance with the provisions of current legislation on data protection.

However, you should be aware that the security measures of computer systems on the Internet are not entirely reliable and that, therefore, the Owner cannot guarantee the absence of viruses or other elements that may cause alterations in computer systems (software and hardware) of the User or in their electronic documents and files contained therein, although the Owner puts all the necessary means and takes appropriate security measures to prevent the presence of these harmful elements.

Personal data

You can check all the information relating to the processing of personal data collected by the Data Controller on the Privacy Policy page.

Content

The Owner has obtained the information, multimedia content and materials included on the Website from sources it believes to be reliable, but while it has taken all reasonable steps to ensure that the information contained therein is correct, the Owner does not warrant that it is accurate, complete or up to date. The Owner expressly disclaims any liability for mistakes or omissions in the information contained in pages of this website.

It is forbidden to transmit or send through the Website any illegal or illicit content, computer viruses, or messages that, in general, affect or violate the rights of the Owner or third parties.

The contents of the Website are for informational purposes only and under no circumstances should be used or considered as an offer to sell, solicitation of an offer to buy or recommendation to perform any other transaction, unless expressly stated.

The Owner reserves the right to modify, suspend, cancel or restrict the content of the Website, links or information obtained through the Website, without prior notice.

The Owner shall not be liable for any damages that may arise from the use of the information on the Website or that contained in the social networks of the Owner.

Cookie Policy

On the Cookie Policy page you can consult all the information relating to the policy on the collection and processing of cookies.

Useful links to other websites

The Owner may provide you with access to third party websites by means of links with the aim of informing you of the existence of other sources of information on the Internet where you can find further information on the website.

These links to other websites are in no way a suggestion or recommendation for you to visit the destination websites, which are beyond the control of the Owner, and therefore the Owner is not responsible for the content of the linked websites or for the result you obtain by following the links.

Furthermore, the Owner is not responsible for any links or references located on the linked websites to which it provides you with access.

The establishment of the link does not imply in any case the existence of a relationship between the Owner and the owner of the site where the link is established, nor the acceptance or approval by the Owner of its contents or services.

If you access an external website from a link you find on the Website you should read the other website’s own privacy policy, which may differ from that of this Website.

Intellectual and industrial property

All rights are reserved.

All access to this website is subject to the following conditions: the reproduction, permanent storage and dissemination of the contents or any other use for public or commercial purposes is expressly prohibited without the prior express written consent of the Owner.

Limitation of Liability

The information and services included in or available through this website may include inaccuracies or typographical errors. The Owner periodically incorporates improvements and/or changes to the information contained and/or the Services which may be introduced at any time.

The Owner does not represent or warrant that the services or content will be uninterrupted or error-free, that defects will be corrected, or that the service or the server that makes it available are free of viruses or other harmful components, notwithstanding the fact that the Owner makes every effort to avoid such incidents.

The Owner declines any liability in the event of interruptions or malfunctioning of the Services or content offered on the Internet, whatever their cause. Likewise, the Owner is not responsible for network crashes, loss of business as a result of such crashes, temporary suspensions of electricity supply or any other type of indirect damage that may be caused by causes beyond the control of the Owner.

Before taking decisions and/or actions based on the information included in the website, the Owner recommends you to check and contrast the information received with other sources.

Jurisdiction

This Legal Notice is governed entirely by Spanish law.

Provided that there is no rule that requires otherwise, for any questions that may arise regarding the interpretation, application and compliance with this Legal Notice, as well as any claims that may arise from its use, the parties agree to submit to the Courts and Tribunals of the province of PROVINCIA, expressly waiving any other jurisdiction that may correspond to them.

Contact

If you have any questions about these Legal Conditions or would like to make any comments about this website, you can send an e-mail to the following e-mail address hola@atlasmarketingstudio.com.

Privacy Policy

Protection of personal data

RESPONSIBLE (FOR PROCESSING)

Contact details of the data controller: Atlas Marketing Studio SL (CIF:B13628136) hola@atlasmarketingstudio.com

DATA PROTECTION RIGHTS

How to exercise your rights: Users may send a written communication to the email address indicated in the heading of this legal notice, including in both cases a photocopy of their ID card or other similar identification document, to request the exercise of the following rights:

  • Right to request access to personal data: you may ask whether this company is processing your data.
  • Right to request its rectification (in case it is incorrect) or deletion.
  • Right to request the limitation of their processing, in which case they will only be kept by Atlas Marketing Studio SL for the exercise or defense of claims.
  • Right to oppose the treatment: Atlas Marketing Studio SL will stop processing the data in the manner you specify, unless for compelling legitimate reasons or the exercise or defense of possible claims must continue to be treated.
  • Right to data portability: in case you want your data to be processed by another firm, Atlas Marketing Studio SL will facilitate the portability of your data to the new data controller.

Models, forms and more information on the rights referred to: Official website of the Spanish Data Protection Agency.

Possibility of withdrawing consent: in the event that consent has been granted for a specific purpose, you have the right to withdraw consent at any time, without affecting the lawfulness of the processing based on the consent prior to its withdrawal.

How to complain to the Control Authority: If a user considers that there is a problem with the way in which Atlas Marketing Studio SL are handling their data, they can direct their complaints to hola@atlasmarketingstudio.com or to the corresponding data protection authority, being the Spanish Data Protection Agency the one indicated in the case of Spain.

RETENTION OF DATA

Disaggregated data: Disaggregated data will be retained with no deletion period.

Customer data: The period of retention of personal data will vary depending on the service contracted by the Customer. In any case, it will be the minimum necessary, and may be kept until the end of the period:

Data of subscribers to the e-mail feed: From the time the user subscribes until they unsubscribe.

Data of users uploaded by Atlas Marketing Studio to pages and profiles on social networks: From the time the user gives his consent until he withdraws it.

Data of applicants for internships or jobs: In the event that the candidate is not selected, Atlas Marketing Studio SL may keep stored your resume a maximum of two years to incorporate it into future calls, unless the candidate states otherwise.

ORIGIN, PURPOSES AND LEGITIMACY
E-MAIL, CONTACT FORMS AND TRADITIONAL MEANS OF COMMUNICATION

Web and hosting: Atlas Marketing Studio SL website has an SSL encryption that allows the user to send your personal data securely through standard contact forms, and hosted on servers that Informática Fuentealbilla SL offers Atlas Marketing Studio SL.

Data collected through the website: The personal data collected will be automatically processed and incorporated into the corresponding files owned by Atlas Marketing Studio SL.

  • Your IP address will be collected, which will be used to check the origin of the message in order to provide you with appropriate recommendations (for example, recommendations of professionals and services from countries other than Spain) and to detect possible irregularities, as well as data relating to your ISP.
  • You may also provide your data via e-mail and other means of communication.

E-mail: The e-mail service provider used by Atlas Marketing Studio SL is Webmail.

Payment service providers: Through the Website, the Client can access, through links, to third party websites. At no time Atlas Marketing Studio SL staff has access to the data.

Other services: Certain services provided through the Website (for example, the possibility of participating in a contest or competition) may contain special conditions with specific provisions on the protection of personal data. They must be read and accepted prior to requesting the service in question.

Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the information or services you request from us.

SOCIAL NETWORKS

Presence in social networks: The brand on which Atlas Marketing Studio SL works, has a profile on some of the major social networks on the Internet, recognizing responsible for the treatment in relation to the data published by Atlas Marketing Studio SL (for example, photos uploaded by Atlas Marketing Studio SL in which people’s faces appear) or data that users send privately to Atlas Marketing Studio SL in order to be extracted (for example, initial communications for Atlas Marketing Studio SL to advise on a case).

Purpose and legitimacy: The treatment that Atlas Marketing Studio SL Marketing Studio will carry out with the data within each of the aforementioned networks will be, at most, that which the social network allows the corporate profiles. Thus, Atlas Marketing Studio SL may inform, when the law does not prohibit it, to its followers by any means that the social network allows about their activities, presentations, offers, as well as providing personalized customer service.

Data extraction: In no case will Atlas Marketing Studio SL extract data from social networks, unless the user’s consent to do so was obtained punctually and expressly.

Rights: When, due to the very nature of social networks, the effective exercise of the rights of data protection of the follower is subject to the modification of the personal profile of this, Atlas Marketing Studio SL will help and advise you to that end to the extent of its possibilities.

NEWSLETTER OR RSS BY E-MAIL

Service provider: The service of automatic updates or subscription via Web Site feed is managed by Mailchimp, under Mailchimp’s privacy policy. The sending of content updates of the Website via e-mail is daily, automatic and free of charge for the user who, in order to subscribe, must give prior express authorisation by means of two successive identity verification systems.

Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the subscription service requested by the user.

Rights: If you are subscribed via e-mail to the Website’s feed, you may unsubscribe at any time by clicking on the link at the end of the update message you receive in your e-mail, or by sending a request to exercise your right to hola@atlasmarketingstudio.com.

COMPETITIONS, CONTESTS AND OTHER PROMOTIONAL ACTIONS

By participating in promotional activities organized exclusively by Atlas Marketing Studio SL, the data you provide will be processed solely by Atlas Marketing Studio SL for the purpose indicated by Atlas Marketing Studio SL in the action statement.

EMPLOYMENT, INTERNSHIPS AND SCHOLARSHIPS

Receipt of CV: Only will be valued by Atlas Marketing Studio SL applications for employment or internships that the candidate sends through the means indicated on the employment page or by those provided in the areas of employment and internships in university websites in which Atlas Marketing Studio SL has published a specific offer or via email to hola@atlasmarketingstudio.com.

Purpose: The applicant authorizes Atlas Marketing Studio SL to analyze the documents sent to it, all content directly accessible through search engines (Bing, Google, Baidu, DuckDuckGo, etc.), the profiles maintained in professional social networks (LinkedIn, Xing, Viadeo, etc.), the data obtained in the entrance tests and the information revealed in the job interview, with the aim of assessing your application and being able, if necessary, to offer you a position. Atlas Marketing Studio SL may use the duly anonymised data to compile statistics on the type of person who applies, with a view to publishing reports on this.