From tree to table: Naturally Cherrylicious!
The cherry: a nutritional ally full of flavour
Background
There’s no better place than Madrid to kick off the new European agri-food promotion campaign: EU Cherries. Under the slogan “From tree to table! Naturally Cherrylicious!”, the campaign aims to position European cherries as a versatile, high-quality fruit — both desirable and essential — that’s set to become a staple in shopping baskets this spring and summer.
Background
There’s no better place than Madrid to kick off the new European agri-food promotion campaign: EU Cherries. Under the slogan “From tree to table! Naturally Cherrylicious!”, the campaign aims to position European cherries as a versatile, high-quality fruit — both desirable and essential — that’s set to become a staple in shopping baskets this spring and summer.
During the event, Chef Ángela Gimeno, the current winner of MasterChef, hosted a live showcooking session, preparing several original recipes featuring European cherries as the star ingredient. Beyond showcasing their flavour and versatility, the event also highlighted the sustainability of cherry cultivation and the key role of rural women in preserving the legacy of this iconic fruit. Three countries, three years, and one shared goal: bringing more #CherryLovers to the community. This is how the EU campaign begins for Spain, Finland, and Sweden.
Our work
At Atlas Marketing Studio, we’ve joined forces with the Agrupación de Cooperativas del Valle del Jerte S. Coop to design and implement a multichannel strategy that blends in-person experiences with online activations. Through trade fair appearances, digital campaigns, and media partnerships, our goal is not only to spread the message — but to make it relevant and impactful: positioning cherries as an essential part of the everyday diet. For those who couldn’t attend the showcooking and campaign launch, in-store tastings will take place in June in both Spain and Sweden, ensuring that the experience and message of the campaign reach far beyond its initial event.
Fresh, wholesome, and versatile — that’s what European cherries are all about.
Clients
AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP
Category
FMGC
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
The results were phenomenal.
3
original recipes by MasterChef winner Chef Ángela Gimeno
+190
media outlets invited
+1M
viewers on TV La Sexta News
14
articles published in online media
+700k
views across digital press
+3M
total digital media reach
+20000€
in advertising value generated
+10
VIP guests
Related Projects
Celebrate the everyday in gastronomic trade shows
Client
AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
Category
FMGC
Background
There’s no better place than Madrid to kick off the new European agri-food promotion campaign: EU Cherries. Under the slogan “From tree to table! Naturally Cherrylicious!”, the campaign aims to position European cherries as a versatile, high-quality fruit — both desirable and essential — that’s set to become a staple in shopping baskets this spring and summer.
During the event, Chef Ángela Gimeno, the current winner of MasterChef, hosted a live showcooking session, preparing several original recipes featuring European cherries as the star ingredient. Beyond showcasing their flavour and versatility, the event also highlighted the sustainability of cherry cultivation and the key role of rural women in preserving the legacy of this iconic fruit. Three countries, three years, and one shared goal: bringing more #CherryLovers to the community. This is how the EU campaign begins for Spain, Finland, and Sweden.
Our Work
At Atlas Marketing Studio, we’ve joined forces with the Agrupación de Cooperativas del Valle del Jerte S. Coop to design and implement a multichannel strategy that blends in-person experiences with online activations. Through trade fair appearances, digital campaigns, and media partnerships, our goal is not only to spread the message — but to make it relevant and impactful: positioning cherries as an essential part of the everyday diet. For those who couldn’t attend the showcooking and campaign launch, in-store tastings will take place in June in both Spain and Sweden, ensuring that the experience and message of the campaign reach far beyond its initial event.
Fresh, wholesome, and versatile — that’s what European cherries are all about.
