It’s Chorizo, It’s Fun. UK Press Event
How to bring Spanish chorizo closer to British consumers through a sensory and authentic experience.
Background
The city of London was the chosen setting for the official launch of the new European campaign by the Consorcio del Chorizo Español, EUChorizo!, which has a clear objective: to bring one of the most iconic products of Spanish gastronomy closer to British consumers and strengthen its presence in the international market by highlighting its European value.
Background
The city of London was the chosen setting for the official launch of the new European campaign by the Consorcio del Chorizo Español, EUChorizo!, which has a clear objective: to bring one of the most iconic products of Spanish gastronomy closer to British consumers and strengthen its presence in the international market by highlighting its European value.
Over three years, this campaign will promote the values of authentic European chorizo from Spain – its origin, quality, and unmistakable flavor – through a multichannel strategy and a calendar of actions in the UK. The starting point: a press event designed to make an impression.
Our work
At Atlas Marketing Studio, we worked with the Consorcio del Chorizo Español to conceptualize and produce an immersive and authentic experience combining information, flavor, and culture.
The event brought together media, influencers, and industry professionals at the iconic venue Camino Monument, in the heart of London. There, attendees enjoyed:
– A presentation on the unique value of European chorizo from Spain.
– A dynamic and flavorful masterclass on its varieties and culinary uses.
– A guided tasting and a selection of three creative tapas showcasing its incredible versatility.
All under a clear and memorable message: It’s Chorizo, It’s Fun. Because enjoying Spanish chorizo is also about celebrating the Mediterranean lifestyle with a fun and approachable twist.
This is just the beginning. In the coming years, we will continue connecting with British consumers through experiences, digital content, and strategic actions that position Spanish chorizo as an authentic, flavorful, and personality-packed European option.
Client
Spanish Chorizo Consortium
Category
FMGC
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
The results were phenomenal.
6
varieties of chorizo available for tasting
3
exclusive tapas created for the event
+30
media outlets and influencers invited
Related Projects
Celebrate the everyday in gastronomic trade shows
Client
Spanish Chorizo Consortium
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
Category
FMGC
Background
The city of London was the chosen setting for the official launch of the new European campaign by the Consorcio del Chorizo Español, EUChorizo!, which has a clear objective: to bring one of the most iconic products of Spanish gastronomy closer to British consumers and strengthen its presence in the international market by highlighting its European value.
Over three years, this campaign will promote the values of authentic European chorizo from Spain – its origin, quality, and unmistakable flavor – through a multichannel strategy and a calendar of actions in the UK. The starting point: a press event designed to make an impression.
Our Work
At Atlas Marketing Studio, we worked with the Consorcio del Chorizo Español to conceptualize and produce an immersive and authentic experience combining information, flavor, and culture.
The event brought together media, influencers, and industry professionals at the iconic venue Camino Monument, in the heart of London. There, attendees enjoyed:
A presentation on the unique value of European chorizo from Spain.
A dynamic and flavorful masterclass on its varieties and culinary uses.
A guided tasting and a selection of three creative tapas showcasing its incredible versatility.
All under a clear and memorable message: It’s Chorizo, It’s Fun. Because enjoying Spanish chorizo is also about celebrating the Mediterranean lifestyle with a fun and approachable twist.
This is just the beginning. In the coming years, we will continue connecting with British consumers through experiences, digital content, and strategic actions that position Spanish chorizo as an authentic, flavorful, and personality-packed European option.
