EU-funded agri-food promotion campaign for European cherries
The cherry: a nutritional ally full of flavour
Background
Atlas Marketing Studio managed the launch of an EU-funded agri-food promotion campaign for European cherries, developed as part of the EU Cherries programme for AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP.
The campaign was created to increase awareness of European cherries across Spain, Sweden and Finland, positioning them as a high-quality, versatile and naturally appealing fresh fruit for spring and summer consumption.
Under the slogan “From the field to your table: Naturally Cherrylicious!”, the programme aimed to bring European cherries closer to consumers through a mix of experiential marketing, public relations, digital promotion and point-of-sale activities.
The launch took place in Spain with a live showcooking event led by chef Ángela Gimeno, winner of MasterChef, who created original recipes using European cherries as the main ingredient. The event also highlighted the European dimension of the product, the value of cherry cultivation and the role of rural women in preserving the heritage of this iconic fruit.
Background
There’s no better place than Madrid to kick off the new European agri-food promotion campaign: EU Cherries. Under the slogan “From tree to table! Naturally Cherrylicious!”, the campaign aims to position European cherries as a versatile, high-quality fruit — both desirable and essential — that’s set to become a staple in shopping baskets this spring and summer.
During the event, Chef Ángela Gimeno, the current winner of MasterChef, hosted a live showcooking session, preparing several original recipes featuring European cherries as the star ingredient. Beyond showcasing their flavour and versatility, the event also highlighted the sustainability of cherry cultivation and the key role of rural women in preserving the legacy of this iconic fruit. Three countries, three years, and one shared goal: bringing more #CherryLovers to the community. This is how the EU campaign begins for Spain, Finland, and Sweden.
Our work
Atlas Marketing Studio managed an EU-funded agri-food promotion campaign for European cherries as part of the EU Cherries programme, combining centralised strategy, event coordination, public relations, digital promotion and consumer-facing activations to increase visibility for a European fresh fruit product across Spain, Sweden and Finland.
Our work included:
- Campaign conceptualisation and strategic planning.
- Creative development and branding adaptation.
- Event coordination for the launch of the EU Cherries programme.
- Organisation of a live showcooking experience with chef Ángela Gimeno.
- Public relations and media outreach.
- Online advertising and digital campaign support.
- Communication materials for the programme launch.
- Coordination of campaign visibility around the slogan “From the field to your table: Naturally Cherrylicious!”
- Planning of consumer tasting activities at points of sale in Spain and Sweden.
The campaign combined online and offline activity to ensure that the message reached both media and consumers, while creating a strong starting point for the wider three-year programme.
Clients
AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP
Category
FMGC
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
The results were phenomenal.
3
original recipes by MasterChef winner Chef Ángela Gimeno
+190
media outlets invited
+1M
viewers on TV La Sexta News
14
articles published in online media
+700k
views across digital press
+3M
total digital media reach
+20000€
in advertising value generated
+10
VIP guests
Related Projects
Celebrate the everyday in gastronomic trade shows
Client
AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP
The Keys
Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design
Solutions
Conceptualization
& Strategy Branding
Category
FMGC
Background
Atlas Marketing Studio managed the launch of an EU-funded agri-food promotion campaign for European cherries, developed as part of the EU Cherries programme for AGRUPACIÓN DE COOPERATIVAS DEL VALLE DEL JERTE S. COOP.
The campaign was created to increase awareness of European cherries across Spain, Sweden and Finland, positioning them as a high-quality, versatile and naturally appealing fresh fruit for spring and summer consumption.
Under the slogan “From the field to your table: Naturally Cherrylicious!”, the programme aimed to bring European cherries closer to consumers through a mix of experiential marketing, public relations, digital promotion and point-of-sale activities.
The launch took place in Spain with a live showcooking event led by chef Ángela Gimeno, winner of MasterChef, who created original recipes using European cherries as the main ingredient. The event also highlighted the European dimension of the product, the value of cherry cultivation and the role of rural women in preserving the heritage of this iconic fruit.
Our Work
Atlas Marketing Studio managed an EU-funded agri-food promotion campaign for European cherries as part of the EU Cherries programme, combining centralised strategy, event coordination, public relations, digital promotion and consumer-facing activations to increase visibility for a European fresh fruit product across Spain, Sweden and Finland.
Our work included:
- Campaign conceptualisation and strategic planning.
- Creative development and branding adaptation.
- Event coordination for the launch of the EU Cherries programme.
- Organisation of a live showcooking experience with chef Ángela Gimeno.
- Public relations and media outreach.
- Online advertising and digital campaign support.
- Communication materials for the programme launch.
- Coordination of campaign visibility around the slogan “From the field to your table: Naturally Cherrylicious!”
- Planning of consumer tasting activities at points of sale in Spain and Sweden.
The campaign combined online and offline activity to ensure that the message reached both media and consumers, while creating a strong starting point for the wider three-year programme.