Cervezas San Miguel Vueling
How airline advertising made San Miguel’s new global campaign stand out in 4 different markets
Background
Cervezas San Miguel, the most international Spanish beer company, …
Background
Cervezas San Miguel, the most international Spanish beer company, wanted to communicate their new global campaign HERE’S TO THE SEEKERS to their target audience across European markets and in an impactful way. In addition to an ambitious reach goal, they also wanted to involve key points of sale in specific markets, motivating sales and product rotation.
Our work
Atlas proposed a new out-of-the-box approach to San Miguel’s usual tactics, acquiring a new media space never used by the brand before: in-flight media. Even though this campaign was targeting Italy and the Nordic countries at first, its great success soon transpired to other local teams, adding France and Portugal to the campaign. Besides managing the airline media, Atlas also developed a unique landing page to generate more customer engagement with the brand and to give San Miguel the possibility to support their national distributors and points-of-sale.
Clients
Mahou-San Miguel
Category
FMGC
The Keys
Media planning & buying
The results were phenomenal.
2.440.306
Impacts
292.162
Passengers
10.328
Users
9.627
Unique user
6,11%
Interactions 26% on mobile
Related Projects
European Sustainable Poultry
Client
Mahou-San Miguel
The Keys
Media planning & buying
Category
FMGC
Background
Cervezas San Miguel, the most international Spanish beer company, wanted to communicate their new global campaign HERE’S TO THE SEEKERS to their target audience across European markets and in an impactful way. In addition to an ambitious reach goal, they also wanted to involve key points of sale in specific markets, motivating sales and product rotation.
Our Work
Atlas proposed a new out-of-the-box approach to San Miguel’s usual tactics, acquiring a new media space never used by the brand before: in-flight media. Even though this campaign was targeting Italy and the Nordic countries at first, its great success soon transpired to other local teams, adding France and Portugal to the campaign.
Besides managing the airline media, Atlas also developed a unique landing page to generate more customer engagement with the brand and to give San Miguel the possibility to support their national distributors and points-of-sale.
