Cervezas San Miguel Norway
From “there’s no way you can promote a beer brand in Norway” to “our brand is now in the hands of the most influential people in the market!”
Background
The international team at San Miguel was in need of support with marketing tactics…
Background
The international team at San Miguel was in need of support with marketing tactics in the Norwegian market, famous for its strong regulations and rules regarding the promotion of alcoholic beverages.
Building brand awareness and visibility was a struggle even though it is market with a high level of beer consumption.
Our work
All forms of advertising of alcohol to consumers are forbidden in Norway, so San Miguel needed a safe, out of the regular media channel, where an influential audience could be exposed to the brand while having a great experience.
We offered the brand the possibility to be the beer sponsor of the ELLE Magazine Summer party; which, if you haven’t been there, it’s THE summer event in Oslo.
We built our own bar, had an amazing venue, great music and over 400 top guests from TV, fashion, sports… even the Royalty was there.
Clients
Mahou-San Miguel
Category
FMGC
The Keys
Media planning & buying
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_m_1.jpg)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/mosaico_sm_noruega.png)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/GIF_SM_NORUEGA.gif)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_m_2.png)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_m_3.png)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_m_4.png)
Related Projects
Cervezas San Miguel in Italy
Client
Mahou-San Miguel
The Keys
Media planning & buying
Category
FMGC
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_p_1-1.jpg)
Background
The international team at San Miguel was in need
of support with marketing tactics in the Norwegian market, famous for its strong regulations and rules regarding the promotion of alcoholic beverages.
Building brand awareness and visibility was a struggle even though it is market with a high level of beer consumption.
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm-norway-8.png)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/mosaico_sm_noruega.png)
Our Work
All forms of advertising of alcohol to consumers are forbidden in Norway, so San Miguel needed a safe, out of the regular media channel, where an influential audience could be exposed to the brand while having a great experience.
We offered the brand the possibility to be the beer sponsor of the ELLE Magazine Summer party; which, if you haven’t been there, it’s THE summer event in Oslo.
We built our own bar, had an amazing venue, great music and over 400 top guests from TV, fashion, sports… even the Royalty was there.
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/GIF_SM_NORUEGA.gif)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_p_2.jpg)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_p_3.jpg)
![](https://atlasmarketingstudio.com/wp-content/uploads/2024/05/sm_norway_p_4-1.jpg)