Cervezas San Miguel Norway

From “there’s no way you can promote a beer brand in Norway” to “our brand is now in the hands of the most influential people in the market!”

Background

The international team at San Miguel was in need of support with marketing tactics…

Background

The international team at San Miguel was in need of support with marketing tactics in the Norwegian market, famous for its strong regulations and rules regarding the promotion of alcoholic beverages.

Building brand awareness and visibility was a struggle even though it is market with a high level of beer consumption.

Our work

All forms of advertising of alcohol to consumers are forbidden in Norway, so San Miguel needed a safe, out of the regular media channel, where an influential audience could be exposed to the brand while having a great experience.

We offered the brand the possibility to be the beer sponsor of the ELLE Magazine Summer party; which, if you haven’t been there, it’s THE summer event in Oslo.

We built our own bar, had an amazing venue, great music and over 400 top guests from TV, fashion, sports… even the Royalty was there. 


Clients

Mahou-San Miguel

Category

FMGC

The Keys

Media planning 
& buying

Related Projects

Cervezas San Miguel in Italy

The leading Spanish beer company.
View project
See portfolio

Client

Mahou-San Miguel

The Keys

Media planning 
& buying

Category

FMGC

Background

The international team at San Miguel was in need
of support with marketing tactics in the Norwegian market, famous for its strong regulations and rules regarding the promotion of alcoholic beverages.

Building brand awareness and visibility was a struggle even though it is market with a high level of beer consumption.

Our Work

All forms of advertising of alcohol to consumers are forbidden in Norway, so San Miguel needed a safe, out of the regular media channel, where an influential audience could be exposed to the brand while having a great experience.

We offered the brand the possibility to be the beer sponsor of the ELLE Magazine Summer party; which, if you haven’t been there, it’s THE summer event in Oslo.

We built our own bar, had an amazing venue, great music and over 400 top guests from TV, fashion, sports… even the Royalty was there. 


Related Projects

Cervezas San Miguel in Italy

The leading Spanish beer company.
View project

Cervezas San Miguel Vueling

How airline advertising made San Miguel's new global campaign...
View project

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Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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Protection of personal data

RESPONSIBLE (FOR PROCESSING)

Contact details of the data controller: Atlas Marketing Studio SL (CIF:B13628136) hola@atlasmarketingstudio.com

DATA PROTECTION RIGHTS

How to exercise your rights: Users may send a written communication to the email address indicated in the heading of this legal notice, including in both cases a photocopy of their ID card or other similar identification document, to request the exercise of the following rights:

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Models, forms and more information on the rights referred to: Official website of the Spanish Data Protection Agency.

Possibility of withdrawing consent: in the event that consent has been granted for a specific purpose, you have the right to withdraw consent at any time, without affecting the lawfulness of the processing based on the consent prior to its withdrawal.

How to complain to the Control Authority: If a user considers that there is a problem with the way in which Atlas Marketing Studio SL are handling their data, they can direct their complaints to hola@atlasmarketingstudio.com or to the corresponding data protection authority, being the Spanish Data Protection Agency the one indicated in the case of Spain.

RETENTION OF DATA

Disaggregated data: Disaggregated data will be retained with no deletion period.

Customer data: The period of retention of personal data will vary depending on the service contracted by the Customer. In any case, it will be the minimum necessary, and may be kept until the end of the period:

Data of subscribers to the e-mail feed: From the time the user subscribes until they unsubscribe.

Data of users uploaded by Atlas Marketing Studio to pages and profiles on social networks: From the time the user gives his consent until he withdraws it.

Data of applicants for internships or jobs: In the event that the candidate is not selected, Atlas Marketing Studio SL may keep stored your resume a maximum of two years to incorporate it into future calls, unless the candidate states otherwise.

ORIGIN, PURPOSES AND LEGITIMACY
E-MAIL, CONTACT FORMS AND TRADITIONAL MEANS OF COMMUNICATION

Web and hosting: Atlas Marketing Studio SL website has an SSL encryption that allows the user to send your personal data securely through standard contact forms, and hosted on servers that Informática Fuentealbilla SL offers Atlas Marketing Studio SL.

Data collected through the website: The personal data collected will be automatically processed and incorporated into the corresponding files owned by Atlas Marketing Studio SL.

  • Your IP address will be collected, which will be used to check the origin of the message in order to provide you with appropriate recommendations (for example, recommendations of professionals and services from countries other than Spain) and to detect possible irregularities, as well as data relating to your ISP.
  • You may also provide your data via e-mail and other means of communication.

E-mail: The e-mail service provider used by Atlas Marketing Studio SL is Webmail.

Payment service providers: Through the Website, the Client can access, through links, to third party websites. At no time Atlas Marketing Studio SL staff has access to the data.

Other services: Certain services provided through the Website (for example, the possibility of participating in a contest or competition) may contain special conditions with specific provisions on the protection of personal data. They must be read and accepted prior to requesting the service in question.

Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the information or services you request from us.

SOCIAL NETWORKS

Presence in social networks: The brand on which Atlas Marketing Studio SL works, has a profile on some of the major social networks on the Internet, recognizing responsible for the treatment in relation to the data published by Atlas Marketing Studio SL (for example, photos uploaded by Atlas Marketing Studio SL in which people’s faces appear) or data that users send privately to Atlas Marketing Studio SL in order to be extracted (for example, initial communications for Atlas Marketing Studio SL to advise on a case).

Purpose and legitimacy: The treatment that Atlas Marketing Studio SL Marketing Studio will carry out with the data within each of the aforementioned networks will be, at most, that which the social network allows the corporate profiles. Thus, Atlas Marketing Studio SL may inform, when the law does not prohibit it, to its followers by any means that the social network allows about their activities, presentations, offers, as well as providing personalized customer service.

Data extraction: In no case will Atlas Marketing Studio SL extract data from social networks, unless the user’s consent to do so was obtained punctually and expressly.

Rights: When, due to the very nature of social networks, the effective exercise of the rights of data protection of the follower is subject to the modification of the personal profile of this, Atlas Marketing Studio SL will help and advise you to that end to the extent of its possibilities.

NEWSLETTER OR RSS BY E-MAIL

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Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the subscription service requested by the user.

Rights: If you are subscribed via e-mail to the Website’s feed, you may unsubscribe at any time by clicking on the link at the end of the update message you receive in your e-mail, or by sending a request to exercise your right to hola@atlasmarketingstudio.com.

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By participating in promotional activities organized exclusively by Atlas Marketing Studio SL, the data you provide will be processed solely by Atlas Marketing Studio SL for the purpose indicated by Atlas Marketing Studio SL in the action statement.

EMPLOYMENT, INTERNSHIPS AND SCHOLARSHIPS

Receipt of CV: Only will be valued by Atlas Marketing Studio SL applications for employment or internships that the candidate sends through the means indicated on the employment page or by those provided in the areas of employment and internships in university websites in which Atlas Marketing Studio SL has published a specific offer or via email to hola@atlasmarketingstudio.com.

Purpose: The applicant authorizes Atlas Marketing Studio SL to analyze the documents sent to it, all content directly accessible through search engines (Bing, Google, Baidu, DuckDuckGo, etc.), the profiles maintained in professional social networks (LinkedIn, Xing, Viadeo, etc.), the data obtained in the entrance tests and the information revealed in the job interview, with the aim of assessing your application and being able, if necessary, to offer you a position. Atlas Marketing Studio SL may use the duly anonymised data to compile statistics on the type of person who applies, with a view to publishing reports on this.