A very special gastro launch event to celebrate the everyday

Partnering with a Michelin-Star chef to host a gourmet lamb dinner at a renowned restaurant

Background

INTEROVIC (Spain) and JKÁSz (Hungary) joined forces for this EU-funded campaign promoting Esustainable lamb and goat consumption, in those same two markets. The initiative aimed to challenge the traditional perception of lamb and goat as festive-only foods, advocating for their inclusion in everyday meals.

Background

INTEROVIC (Spain) and JKÁSz (Hungary) joined forces for this EU-funded campaign promoting Esustainable lamb and goat consumption, in those same two markets. The initiative aimed to challenge the traditional perception of lamb and goat as festive-only foods, advocating for their inclusion in everyday meals.

A pivotal moment in the campaign was the launch event held at Omeraki, the renowned restaurant led by chef Alberto Chicote in Madrid. The event featured a specially curated menu highlighting the versatility and sustainability of lamb and goat, aligning with the campaign’s core message: “Celebrate the everyday with sustainable lamb and goat from Europe.”

Our work

Atlas Marketing Studio orchestrated the launch event at Omeraki ensuring a seamless blend of culinary excellence and strategic messaging. The evening showcased a series of innovative dishes crafted by Chef Chicote, emphasizing lesser-known cuts of lamb and goat to demonstrate their versatility and suitability for daily consumption.

The The menu included:

  • Paté en croûte featuring lamb trotters, leg of suckling lamb, sweetbread, and pistachios.
  • Homemade Paquito sandwich filled with pulled lamb.
  • Lamb shoulder skewer with a unique marinade.
  • Lamb tataki with citrus and pickled vegetables.
  • Bean stew with lamb tongue.
  • Mud-soaked lamb shoulder slow-cooked to perfection.
  • Lamb meatballs with a rich, savoury sauce.

These dishes were designed to rotate weekly, allowing guests to experience a diverse range of flavours and preparations, reinforcing the message that lamb and goat are not just for special occasions but can be enjoyed regularly .

Chef Chicote’s involvement extended beyond the event; he also contributed to a recipe book featuring over a hundred recipes to inspire consumers to incorporate lamb and goat into their everyday cooking.

The launch at Omeraki was a significant milestone in the campaign, setting the tone for subsequent activities aimed at promoting sustainable lamb and goat consumption across Spain and Hungary.

Clients

Interovic

Category

FMGC

The Keys

Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design 
Solutions
Conceptualization 
& Strategy Branding 

Related Projects

Celebrate the everyday 
in gastronomic trade shows 

How to change the perception of lamb and goat meat to turn them into an everyday option
View project
See portfolio

Client

Interovic

The Keys

Fairs & Events
Online Advertising
Public Relations
Press Call
Creative Design 
Solutions
Conceptualization 
& Strategy Branding 

Category

FMGC

Background

INTEROVIC (Spain) and JKÁSz (Hungary) joined forces for this EU-funded campaign promoting Esustainable lamb and goat consumption, in those same two markets. The initiative aimed to challenge the traditional perception of lamb and goat as festive-only foods, advocating for their inclusion in everyday meals.

A pivotal moment in the campaign was the launch event held at Omeraki, the renowned restaurant led by chef Alberto Chicote in Madrid. The event featured a specially curated menu highlighting the versatility and sustainability of lamb and goat, aligning with the campaign’s core message: “Celebrate the everyday with sustainable lamb and goat from Europe.”

Our Work

Atlas Marketing Studio orchestrated the launch event at Omeraki ensuring a seamless blend of culinary excellence and strategic messaging. The evening showcased a series of innovative dishes crafted by Chef Chicote, emphasizing lesser-known cuts of lamb and goat to demonstrate their versatility and suitability for daily consumption.

The The menu included:

  • Paté en croûte featuring lamb trotters, leg of suckling lamb, sweetbread, and pistachios.
  • Homemade Paquito sandwich filled with pulled lamb.
  • Lamb shoulder skewer with a unique marinade.
  • Lamb tataki with citrus and pickled vegetables.
  • Bean stew with lamb tongue.
  • Mud-soaked lamb shoulder slow-cooked to perfection.
  • Lamb meatballs with a rich, savoury sauce.

These dishes were designed to rotate weekly, allowing guests to experience a diverse range of flavours and preparations, reinforcing the message that lamb and goat are not just for special occasions but can be enjoyed regularly .

Chef Chicote’s involvement extended beyond the event; he also contributed to a recipe book featuring over a hundred recipes to inspire consumers to incorporate lamb and goat into their everyday cooking.

The launch at Omeraki was a significant milestone in the campaign, setting the tone for subsequent activities aimed at promoting sustainable lamb and goat consumption across Spain and Hungary.

Related Projects

Celebrate the everyday 
in gastronomic trade shows 

How to change the perception of lamb and goat meat to turn them into an everyday option
View project

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Empresa beneficiaria de las subvenciones de la Junta de Comunidades de Castilla-La Mancha: Ayudas -Adelante Digitalización- para el fomento de la inversión y la mejora de la productividad empresarial.

Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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Data controller

Atlas Marketing Studio
VAT number: B13628136
Postal address: C/Mary Monreal, 9, 1ºB
E-mail: hola@atlasmarketingstudio.com

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

Atlas Marketing Studio will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by Atlas Marketing Studio but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

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In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of Atlas Marketing Stufio and for the formulation, exercise or defence of claims.

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The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).

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Identification and Ownership

In compliance with Article 10 of Law 34 / 2002 of July 11, Services of the Information
Society and Electronic Commerce, the Owner exposes its identification data.

Purpose

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  • Legal Notice
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If you do not agree with each and every one of these clauses and conditions, please do not use this website.

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Personal data

You can check all the information relating to the processing of personal data collected by the Data Controller on the Privacy Policy page.

Content

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Useful links to other websites

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These links to other websites are in no way a suggestion or recommendation for you to visit the destination websites, which are beyond the control of the Owner, and therefore the Owner is not responsible for the content of the linked websites or for the result you obtain by following the links.

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The information and services included in or available through this website may include inaccuracies or typographical errors. The Owner periodically incorporates improvements and/or changes to the information contained and/or the Services which may be introduced at any time.

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The Owner declines any liability in the event of interruptions or malfunctioning of the Services or content offered on the Internet, whatever their cause. Likewise, the Owner is not responsible for network crashes, loss of business as a result of such crashes, temporary suspensions of electricity supply or any other type of indirect damage that may be caused by causes beyond the control of the Owner.

Before taking decisions and/or actions based on the information included in the website, the Owner recommends you to check and contrast the information received with other sources.

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This Legal Notice is governed entirely by Spanish law.

Provided that there is no rule that requires otherwise, for any questions that may arise regarding the interpretation, application and compliance with this Legal Notice, as well as any claims that may arise from its use, the parties agree to submit to the Courts and Tribunals of the province of PROVINCIA, expressly waiving any other jurisdiction that may correspond to them.

Contact

If you have any questions about these Legal Conditions or would like to make any comments about this website, you can send an e-mail to the following e-mail address hola@atlasmarketingstudio.com.

Privacy Policy

Protection of personal data

RESPONSIBLE (FOR PROCESSING)

Contact details of the data controller: Atlas Marketing Studio SL (CIF:B13628136) hola@atlasmarketingstudio.com

DATA PROTECTION RIGHTS

How to exercise your rights: Users may send a written communication to the email address indicated in the heading of this legal notice, including in both cases a photocopy of their ID card or other similar identification document, to request the exercise of the following rights:

  • Right to request access to personal data: you may ask whether this company is processing your data.
  • Right to request its rectification (in case it is incorrect) or deletion.
  • Right to request the limitation of their processing, in which case they will only be kept by Atlas Marketing Studio SL for the exercise or defense of claims.
  • Right to oppose the treatment: Atlas Marketing Studio SL will stop processing the data in the manner you specify, unless for compelling legitimate reasons or the exercise or defense of possible claims must continue to be treated.
  • Right to data portability: in case you want your data to be processed by another firm, Atlas Marketing Studio SL will facilitate the portability of your data to the new data controller.

Models, forms and more information on the rights referred to: Official website of the Spanish Data Protection Agency.

Possibility of withdrawing consent: in the event that consent has been granted for a specific purpose, you have the right to withdraw consent at any time, without affecting the lawfulness of the processing based on the consent prior to its withdrawal.

How to complain to the Control Authority: If a user considers that there is a problem with the way in which Atlas Marketing Studio SL are handling their data, they can direct their complaints to hola@atlasmarketingstudio.com or to the corresponding data protection authority, being the Spanish Data Protection Agency the one indicated in the case of Spain.

RETENTION OF DATA

Disaggregated data: Disaggregated data will be retained with no deletion period.

Customer data: The period of retention of personal data will vary depending on the service contracted by the Customer. In any case, it will be the minimum necessary, and may be kept until the end of the period:

Data of subscribers to the e-mail feed: From the time the user subscribes until they unsubscribe.

Data of users uploaded by Atlas Marketing Studio to pages and profiles on social networks: From the time the user gives his consent until he withdraws it.

Data of applicants for internships or jobs: In the event that the candidate is not selected, Atlas Marketing Studio SL may keep stored your resume a maximum of two years to incorporate it into future calls, unless the candidate states otherwise.

ORIGIN, PURPOSES AND LEGITIMACY
E-MAIL, CONTACT FORMS AND TRADITIONAL MEANS OF COMMUNICATION

Web and hosting: Atlas Marketing Studio SL website has an SSL encryption that allows the user to send your personal data securely through standard contact forms, and hosted on servers that Informática Fuentealbilla SL offers Atlas Marketing Studio SL.

Data collected through the website: The personal data collected will be automatically processed and incorporated into the corresponding files owned by Atlas Marketing Studio SL.

  • Your IP address will be collected, which will be used to check the origin of the message in order to provide you with appropriate recommendations (for example, recommendations of professionals and services from countries other than Spain) and to detect possible irregularities, as well as data relating to your ISP.
  • You may also provide your data via e-mail and other means of communication.

E-mail: The e-mail service provider used by Atlas Marketing Studio SL is Webmail.

Payment service providers: Through the Website, the Client can access, through links, to third party websites. At no time Atlas Marketing Studio SL staff has access to the data.

Other services: Certain services provided through the Website (for example, the possibility of participating in a contest or competition) may contain special conditions with specific provisions on the protection of personal data. They must be read and accepted prior to requesting the service in question.

Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the information or services you request from us.

SOCIAL NETWORKS

Presence in social networks: The brand on which Atlas Marketing Studio SL works, has a profile on some of the major social networks on the Internet, recognizing responsible for the treatment in relation to the data published by Atlas Marketing Studio SL (for example, photos uploaded by Atlas Marketing Studio SL in which people’s faces appear) or data that users send privately to Atlas Marketing Studio SL in order to be extracted (for example, initial communications for Atlas Marketing Studio SL to advise on a case).

Purpose and legitimacy: The treatment that Atlas Marketing Studio SL Marketing Studio will carry out with the data within each of the aforementioned networks will be, at most, that which the social network allows the corporate profiles. Thus, Atlas Marketing Studio SL may inform, when the law does not prohibit it, to its followers by any means that the social network allows about their activities, presentations, offers, as well as providing personalized customer service.

Data extraction: In no case will Atlas Marketing Studio SL extract data from social networks, unless the user’s consent to do so was obtained punctually and expressly.

Rights: When, due to the very nature of social networks, the effective exercise of the rights of data protection of the follower is subject to the modification of the personal profile of this, Atlas Marketing Studio SL will help and advise you to that end to the extent of its possibilities.

NEWSLETTER OR RSS BY E-MAIL

Service provider: The service of automatic updates or subscription via Web Site feed is managed by Mailchimp, under Mailchimp’s privacy policy. The sending of content updates of the Website via e-mail is daily, automatic and free of charge for the user who, in order to subscribe, must give prior express authorisation by means of two successive identity verification systems.

Purpose and legitimacy: The purpose of the processing of this data will be solely to provide you with the subscription service requested by the user.

Rights: If you are subscribed via e-mail to the Website’s feed, you may unsubscribe at any time by clicking on the link at the end of the update message you receive in your e-mail, or by sending a request to exercise your right to hola@atlasmarketingstudio.com.

COMPETITIONS, CONTESTS AND OTHER PROMOTIONAL ACTIONS

By participating in promotional activities organized exclusively by Atlas Marketing Studio SL, the data you provide will be processed solely by Atlas Marketing Studio SL for the purpose indicated by Atlas Marketing Studio SL in the action statement.

EMPLOYMENT, INTERNSHIPS AND SCHOLARSHIPS

Receipt of CV: Only will be valued by Atlas Marketing Studio SL applications for employment or internships that the candidate sends through the means indicated on the employment page or by those provided in the areas of employment and internships in university websites in which Atlas Marketing Studio SL has published a specific offer or via email to hola@atlasmarketingstudio.com.

Purpose: The applicant authorizes Atlas Marketing Studio SL to analyze the documents sent to it, all content directly accessible through search engines (Bing, Google, Baidu, DuckDuckGo, etc.), the profiles maintained in professional social networks (LinkedIn, Xing, Viadeo, etc.), the data obtained in the entrance tests and the information revealed in the job interview, with the aim of assessing your application and being able, if necessary, to offer you a position. Atlas Marketing Studio SL may use the duly anonymised data to compile statistics on the type of person who applies, with a view to publishing reports on this.