Atlas wrapped 2023
This was not meant to be a show off post but, honestly, looking back to all the work done and delivered, it might look like one. We are very proud and, if you continue reading, you will understand why.
If there is one thing we have proven this year, it is that international marketing is our thing. We have done it for more than 15 associations through European programmes co-funded by the European Commission, but also for brands who trusted us to expand the markets in which they operated, without having to work with one local agency in each country. Because that is what we do: we are the single point of contact marketing managers need to talk to, regardless of the number of markets they are targeting. Do you know how much time and headaches this saves?
This year was a turning point in our journey and it would not have been possible without great female leadership (remember Atlas is very proud to be a WEConnect certified Women-Owned company) and an amazing team work done by all: from project management, to digital, creative, finance…!
We have reached extremely important milestones for us this year and strengthened alliances in key markets across Europe and beyond. So, here’s our recap of what we did in the last 12 months that is making us write this post with a special spark in our eyes 🥹 :
International promotion and branding
- We were the Implementing Body of 4 European Programmes for the promotion of different agri-food sectors and products across Europe (France, Germany, Spain, Belgium, Italy, Hungary, Poland, Czech Republic, Slovakia) and third countries (Emirates, Saudi Arabia, Japan, Hong Kong).
- We activated promotions in 12 points of sale across Milan and Rome (Italy) for San Miguel with hundreds of consumers involved, as well as in-flight campaigns with +2.5 million impacts at a European level and targeted campaigns in Denmark, Sweden and Norway, where we even closed super interesting sponsorships at some of the top events in the market.
- And we also launched LucSSo, a jewellery brand that is very close to our heart. A jewellery brand targeted to the non ordinary that was born to change the rules of the category and designed as a celebration of the millions of different people in the world.
Website, social media and influencer marketing
- For all the above we created more than 70 websites and landings in more than 13 languages for the 15 countries where we have run campaigns; actively managed more than 19 social media profiles, including Instagram, Facebook, TikTok, Pinterest, YouTube, X, and more, with a community that now accounts for +25K followers across all platforms. The results speak for themselves!
- With the help of paid media, social ads, Google ads, spotify ads and collabs with +120 influencers and microinfluencers, we have executed campaigns around fashion, lifestyle, nutrition and cooking. But that’s not all: we also managed prizes, giveaways and product deliveries, and participated in 20 fairs, tradeshows and showcookings along the year.
Women-owned business
- Last but not least, being one of the first 5 Spanish companies to receive the women-owned certification from WEConnect International has undoubtedly been one of the major milestones of 2023. We are always looking for international projects that promote inclusiveness and supplier diversity. For Atlas, sustainability is an integral part of how we do business and create positive impact 💪🌍.
Please don’t forget we are 13 people in the team. We can’t call ourselves superheroes but we can say we are super efficient, is that a super power?
All our efforts have paid off and we ended the year with the best of news: being selected as Implementing Body for a 4.3 million euro agri-food promotion programme, you will hear a lot about early next year.
We can’t wait to see what 2024 holds, but we are certain that we would love you to be part of our wrapped 2024, so we are already waiting for your email/call/whatsapp.
Merry Christmas!
