International Marketing
International marketing is making an idea work in a specific territory where linguistic, socio-cultural, economic and political nuances have been taken into account.
To do this, it is necessary to have comprehensive and up-to-date information about the market, understanding very well both the opportunities and strengths as well as the weaknesses and threats.
A campaign based on an insight, regardless of how universal it may be, will not be successful if it does not take into account local and specific and specific to the target market, it will not be successful.
At Atlas, international marketing isn’t just a concept; it’s a cornerstone of our expertise that’s been honed over many years. With a deep understanding of global markets, we’ve cultivated strategies that transcend borders and resonate with diverse audiences worldwide.
Our seasoned team has navigated the complexities of international campaigns, leveraging cultural nuances and market insights to drive impactful results. Whether it’s tailoring messages for different regions or adapting campaigns to local preferences, we understand the intricacies of international marketing and excel in delivering campaigns that speak to audiences on a global scale.
For years, Atlas has been at the forefront of international marketing, setting benchmarks and achieving success across continents. We’ve built strong networks and partnerships that enable us to seamlessly execute campaigns in diverse markets, from Asia to Europe and America.
Our track record speaks volumes about our ability to adapt and innovate in the ever-evolving landscape of global business. At Atlas, international marketing is ingrained in our DNA. We bring a wealth of experience and a proven approach that ensures our clients’ brands resonate and thrive in the global marketplace.
Benefit from the exposure your global brand will get, implementing activities like:
- Content creation.
- Online advertising.
- Influencer collaborations.
- TV campaigns.
- Fairs and trade shows.
- B2B meetings.
- Showcookings.
Our project timeline to a successful international marketing campaign has two main stages:
1.
Strategy and conceptualization
1.
Strategy and conceptualization- Target market research and analysis to justify why they are the right ones for you.
- Budget split and allocation among desired activities and markets.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Creative conceptualization, design of KV and assets.
2.
Development and implementation of activities across countries and reporting
2.
Development and implementation of activities across countries and reporting- Creation of project plan to ensure consistency and synergies across activities and markets.
- Execution and implementation of promotional activities across markets.
- Unique point of contact for all activities planned, regardless of the market and discipline (PR, digital, design, events, etc.).
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets (if needed).
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Reporting for all activities carried out across markets at the desired regularity.
now to understand how
your next international marketing campaign could look like and bring it to life together.
International Marketing
International marketing is making an idea work in a specific territory where linguistic, socio-cultural, economic and political nuances have been taken into account.
To do this, it is necessary to have comprehensive and up-to-date information about the market, understanding very well both the opportunities and strengths as well as the weaknesses and threats.
A campaign based on an insight, regardless of how universal it may be, will not be successful if it does not take into account local and specific and specific to the target market, it will not be successful.
International Marketing isn't just a concept
At Atlas, international marketing isn’t just a concept; it’s a cornerstone of our expertise that’s been honed over many years. With a deep understanding of global markets, we’ve cultivated strategies that transcend borders and resonate with diverse audiences worldwide. Our seasoned team has navigated the complexities of international campaigns, leveraging cultural nuances and market insights to drive impactful results. Whether it’s tailoring messages for different regions or adapting campaigns to local preferences, we understand the intricacies of international marketing and excel in delivering campaigns that speak to audiences on a global scale.
Strong networks and partnerships
For years, Atlas has been at the forefront of international marketing, setting benchmarks and achieving success across continents. We’ve built strong networks and partnerships that enable us to seamlessly execute campaigns in diverse markets, from Asia to Europe and America.
Our track record speaks volumes about our ability to adapt and innovate in the ever-evolving landscape of global business. At Atlas, international marketing is ingrained in our DNA. We bring a wealth of experience and a proven approach that ensures our clients’ brands resonate and thrive in the global marketplace.
Benefit from the exposure your global brand will get, implementing activities like:
Content creation.
Online advertising.
Influencer collaborations.
TV campaigns.
Fairs and trade shows.
B2B meetings.
Showcookings.
Our project timeline to a successful international marketing campaign has two main stages:
1.
Strategy and
conceptualization
1.
Strategy and
conceptualization
- Target market research and analysis to justify why they are the right ones for you.
- Budget split and allocation among desired activities and markets.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Creative conceptualization, design of KV and assets.
2.
Development and implementation of
activities across countries and reporting
2.
Development and implementation of
activities across countries and reporting
- Creation of project plan to ensure consistency and synergies across activities and markets.
- Execution and implementation of promotional activities across markets.
- Unique point of contact for all activities planned, regardless of the market and discipline (PR, digital, design, events, etc.).
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets (if needed).
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Reporting for all activities carried out across markets at the desired regularity.
now to understand how your next international marketing campaign could look like and bring it to life together.
