Making the 10K Madrid Event a Reality
At Atlas, we set ourselves a bold goal: organizing the first-ever 10K Madrid for Sustainable European Poultry Meat, a massive annual event right in the heart of Madrid. Were we crazy? Not at all! We quickly found that AVIANZA didn’t just believe in our idea but also supported it with even more ideas and resources to turn this race into a true celebration with poultry as the star of the show.
And the results speak for themselves:
- Over 1.000 people joined the party, making it a massive success!
- 200 families participated in the 3,5K walk, showing that it was an event for all ages.
- 800 runners pushed their limits in the 10K race, proving their dedication to health and sustainability.
More Than a Race, A Celebration of Sustainability
How the EU Agri-Food Promotion Programme and AVIANZA Supported the Event
The EU agri-food promotion programme was crucial in making this event a reality, supporting the promotion of agricultural products from Europe, particularly sustainable poultry. Thanks to AVIANZA’s partnership, not only were we able to organize an unforgettable experience, but we also showcased the quality and sustainability of European poultry to an engaged and diverse audience.
From prizes, bouncy castles, and face painting for kids to massages for runners and delicious poultry tastings, the event offered something for everyone, creating lasting memories and raising awareness about sustainable meat choices. The EU-funded programmes that support these kinds of initiatives play a vital role in promoting European agricultural products worldwide.
Looking Ahead to a New Tradition
After the incredible success of the first edition, we’re already thinking ahead. The 10K Madrid for Sustainable European Poultry Meat is set to become an annual tradition, bringing together even more people, promoting EU agricultural products, and contributing to a healthier, more sustainable future.
Thanks to AVIANZA and the support of EU programmes, we’re excited to continue growing this event and bringing European poultry to new markets. See you next year!
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hello@atlasmarketingstudio.