Elevating EU Organic Visibility and B2B Impact in Austria
Austria took centre stage in our latest actions to boost the promotion of agricultural products through EU-funded programmes. With two major events in the organic and B2B food space, we marked another important step in our work to support the international visibility of high-quality European food.
A Strong Start at Austria’s Largest B2B Trade Show
Our week kicked off at Alles für den Gast, Austria’s biggest trade fair for the foodservice industry. As part of our ongoing efforts within the EU agri-food promotion programme, this event gave us the opportunity to engage directly with key players in the Austrian market, gaining insight into local trends and preferences.
Building connections at Alles für den Gast helped us set the foundations for a stronger market presence and expand the reach of the EU-funded promotion of agricultural products—a key objective in our international strategy.
Spotlight on EU Organic Beef & Lamb at Bio Österreich
From November 15–17, we were present at Bio Österreich in Wieselburg, Austria’s leading organic fair. With a stand fully dedicated to the EU Organic Beef & Lamb project, we showcased the quality, sustainability, and traceability of organic European meat.
The event was a milestone for this EU-funded programme, which will continue to promote European organic beef and lamb over the next three years. The positive response from visitors and stakeholders reinforced the importance of direct consumer and trade engagement in successful international promotion strategies.
A Collaborative Effort Driving European Programmes Forward
This activation wouldn’t have been possible without the incredible work of our project manager Ariadna Cànoves, who led the initiative on-site. Special thanks go to Bord Bia – The Irish Food Board for their key role in making the campaign happen.
These events are just the beginning! Stay tuned as we continue working on impactful European programmes that bring the best of EU agriculture to the world.
If you’d like to learn more about this EU Agri-Food programme, you can visit: Promoting European Organic Products at the Nordic Organic Food Fair.
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com