European Programmes in Action: Showcasing Sustainable Poultry
Restaurant Week in Madrid marked another milestone in the ongoing EU agri-food promotion programme, offering a delicious way to support the promotion of agricultural products. Organised to highlight the outstanding quality of European sustainable poultry, the event brought together food lovers and industry professionals for a unique culinary experience. This action, part of broader EU-funded programmes focused on international promotion, showcased the versatility, sustainability, and flavour of poultry produced to the highest European standards.
Serving Up Sustainability and Quality
Promoting Agricultural Products Through Culinary Experiences
Hosted in collaboration with Limbo, one of Madrid’s most renowned restaurants, Restaurant Week featured a special chicken menu created to celebrate European poultry. This unique event not only gave diners the chance to enjoy expertly prepared dishes, but also raised awareness of the EU’s commitment to sustainability and excellence in food production.
The initiative forms part of a broader series of EU-funded programmes aimed at international promotion of high-quality agri-food products. By bringing consumers and gastronomy professionals together, these European programmes help reinforce the value of traceability, food safety, and responsible production across the EU.
A Successful Promotion of European Sustainable Poultry
The response has been very positive. By mid-week, more than 50 people had already ordered the exclusive menu, embracing the flavour and quality that define the European poultry sector. The strong engagement confirms the power of food-based experiences in supporting the promotion of agricultural products in local and international markets.
A big thank you to everyone who participated and contributed to the success of Restaurant Week. Stay tuned—we have more exciting promotion activities to come under our ongoing EU agri-food promotion programme.
If you’d like to learn more about this EU Agri-Food programme, you can visit: The 10K Madrid for Sustainable European Poultry Meat and the Power of EU Agri-Food Promotion
Reach out to us if you have questions or are considering getting funds for your organisation through European funding to promote your agri-food products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com