Promoting European Lamb with a Strategic Social Media Campaign at Grupo Gourmets

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Promoting European Lamb with a Strategic Social Media Campaign at Grupo Gourmets

EU-funded programmes

Generating Global Interest in Lamb at Grupo Gourmets

This week, we’ve been busy making waves at Grupo Gourmets with the help of INTEROVIC as part of our ongoing efforts in the EU agri-food promotion programme. Our goal? To generate excitement and promote European agricultural products, specifically lamb, at the fair. Here’s how we executed a successful campaign that drew over 12.000 visitors.

Crafting a Winning Social Media Strategy to Promote Lamb

A key part of our promotion strategy was planning a strategic social media campaign to create buzz around the event. To amplify the campaign’s reach, we used several tactics, including:

  • Giveaways: We offered lucky followers the chance to win tickets to the fair and experience the event firsthand.
  • Personalized WhatsApp messages: We reached out to those who signed up on our landing page, inviting them to come and try the famous Paquito sandwich, made with high-quality lamb.
  • Collaborations with influencers: We partnered with a foodie influencer to help spread the word and increase engagement.

These efforts created an engaging international promotion for the EU agri-food promotion programme, bringing the event to life both online and offline.

Results That Speak for Themselves: Over 12.000 Visitors

The result? Over 12.000 visitors attended the fair, which was a huge success for both INTEROVIC and our team. By tapping into the power of social media and personalized outreach, we successfully brought attention to the promotion of agricultural products, driving traffic and engagement for European lamb at the event.

The combination of strategic planning, influencer marketing, and targeted communication ensured the event’s success and helped promote European agricultural products on a large scale.

More Exciting EU Agri-Food Promotions to Come

If you missed out on the action, don’t worry—there’s more to come! The EU-funded programmes focused on the promotion of agricultural products continue to evolve, and we’re excited to bring even more opportunities for consumers to engage with the finest European food products. Stay tuned for what’s next!

Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com

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