Showcasing the Versatility of Lamb at Restaurante Omeraki
Last night was a standout moment for us, marking the official launch of the new lamb meat campaign in the perfect setting: Restaurante Omeraki by Alberto Chicote in Madrid. As part of the EU agri-food promotion programme, this event showcased how lamb is more than just for special occasions—it’s about making everyday meals extraordinary.
Bringing Lamb to the Forefront of International Promotion
Why wait for a special event when lamb can be part of any occasion? That was the message we conveyed during this memorable night. With over 60 guests, including food professionals, media, and influencers, the venue was full of energy and excitement. The evening was about celebrating lamb as a sustainable, high-quality product that deserves a place on tables year-round.
The event highlighted the promotion of agricultural products within the context of EU-funded programmes that aim to elevate the visibility of European food. And there’s no better place to do that than a renowned setting like Restaurante Omeraki, where Alberto Chicote’s culinary expertise took the spotlight. His lamb tataki was a true showstopper—a dish that elevated lamb to new heights.
A Night of Great Food, Great Company, and Global Connections
The atmosphere was electric, and the food was exceptional. Lamb tataki, prepared by Chicote’s team, was the true star of the evening, drawing praise from all corners of the room. But beyond the food, the event was a celebration of collaboration—bringing together international food brands and showcasing the role of European programmes in supporting sustainable practices within the agri-food sector.
As Chicote said, “No one in the world does lamb like we do,” and we couldn’t agree more. This is why we work tirelessly to promote European agri-food products globally—connecting with like-minded brands and individuals who share our passion for high-quality, sustainable food.
Celebrating Excellence in the Agri-Food Industry
A big thank you to everyone who made this event possible, from the teams who helped organize and execute the evening to the incredible guests who joined us in celebrating European lamb. This event was a perfect example of what we strive to achieve—supporting, promoting, and celebrating the excellence of our agri-food industry. And last night, we did just that.
If you’d like to learn more about this EU Agri-Food programme, you can visit: Celebrating Lamb at Meat Attraction: A Highlight of the EU Agri-Food Promotion Programme
Reach out to us if you have questions or are considering getting funds for your organisation through European funding to promote your agri-food products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com