Promoting Agricultural Products on the International Stage
The Abu Dhabi Food Exhibition became the latest stage for the EU agri-food promotion programme Exclusive Lamb & Goat from Europe, as we proudly returned to the UAE to continue our mission of international promotion. This initiative, part of the broader framework of EU-funded programmes, aims to strengthen the promotion of agricultural products by spotlighting high-quality European food—in this case, European milk-fed lamb—to global audiences.
Bringing the Best of EU Agriculture to International Audiences
European Programmes in Action: Flavour and Quality on Display
Our stand at the exhibition has been full of energy and curiosity, with visitors eager to experience the premium quality of EU lamb. One of the highlights? A selection of lamb tapas prepared by Chef Fernando del Cerro, which have been capturing attention and delighting palates across the venue.
This presence forms part of our ongoing commitment to EU-funded programmes that bring the best of European agriculture to international markets—promoting quality, sustainability, and authenticity through targeted events and trade fairs.
Teamwork Behind the Promotion of Agricultural Products
A heartfelt thank you goes out to Tomás M. Rodríguez Serrano from INTEROVIC for his continuous support, and to our project manager Ana María Martín for her outstanding work in managing operations on-site. Their dedication is key to ensuring the smooth and successful execution of this initiative.
As the event continues, we look forward to meeting more professionals, sharing the story behind European programmes, and further advancing the promotion of agricultural products worldwide.
If you’d like to learn more about this EU Agri-Food programme, you can visit: Exploring the Gourmet Side of European Lamb in an EU Agri-Food Promotion Programme.
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com