An Exclusive Look at European Lamb through EU-Funded Programmes
The Exclusive Lamb & Goat from Europe initiative continues to showcase the excellence of European lamb to global markets. This week, as part of our EU agri-food promotion programme, we welcomed a group of Japanese importers for an immersive experience into the world of premium European lamb. Guided by Ana María Martín, manager of the project, our guests discovered the rich flavors and high quality of European lamb through a carefully curated gastronomic journey.
Bringing European Lamb to Japanese Importers with an Exclusive Gourmet Tour
The visit started with a unique gastronomic experience at La Tasquería de Javi Estévez, where INTEROVIC, COVIHER, and OVINOS MANCHEGOS SL presented a special lamb offal menu. This experience highlighted the versatility and culinary potential of European lamb, reinforcing its value in the international market.
After the gourmet feast, the group explored the butcher section at El Corte Inglés, where our guests got an inside look at the premium selection of European lamb available to consumers. To round off the day, we explored the local delights of Mercado de Chamartín, one of Madrid’s most renowned markets for high-quality food products.
Promoting European Agri-Food Products to International Markets
As part of the EU-funded programme, this initiative not only enhances the visibility of European lamb but also strengthens international partnerships in the agri-food sector. Through exclusive visits and culinary experiences, we continue to reinforce the promotion of agricultural products from Europe and their reputation for quality and sustainability.
As our guests continue their journey, they will gain further insight into the value, sustainability, and quality that make European lamb a standout choice in global markets.
Stay tuned for more updates on how EU agri-food promotion programmes are helping to bring the best of European products to international markets!
If you’d like to learn more about this EU Agri-Food programme, you can visit: Elevating European Lamb: EU Agri-Food Promotion Programme in Hong Kong
Reach out to us if you have questions or are considering getting funds for your organisation through European funding to promote your agri-food products, we will be delighted to help and support you all the way. Email us at hello@atlasmarketingstudio.com