Fruit Attraction Connecting Agri-Food Brands and International Markets
The promotion of agricultural products through EU-funded programmes is key to expanding the reach of European agri-food brands in international markets. This week, Fruit Attraction in Madrid brought together industry leaders, producers, and marketing professionals to discuss the future of the sector. Among them, part of the Atlas team were on the ground, engaging with key players and, of course, tasting a whole lot of fruit!
Opening Doors for Agri-Food Brands in Global Markets
A Common Challenge in International Promotion for Agri-Food Brands
One recurring theme in our conversations with brands looking to expand internationally is the complexity of managing multiple local agencies across different markets. This is where Atlas steps in—we simplify the process by acting as one trusted point of contact, ensuring seamless global activations without the hassle of coordinating multiple service providers.
EU-Funded Programmes and the Future of Agri-Food Promotion
The EU agri-food promotion programme plays a crucial role in supporting companies that want to reach new markets, increase visibility, and grow their international presence. Through strategic European programmes, businesses can access funding and expert support to navigate international promotion effectively.
It’s been a busy but rewarding week at Fruit Attraction, and we’re excited to continue working with brands to simplify their global expansion and drive impactful marketing campaigns.
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hello@atlasmarketingstudio.com