Celebrating Lamb at Meat Attraction: A Highlight of the EU Agri-Food Promotion Programme

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Celebrating Lamb at Meat Attraction: A Highlight of the EU Agri-Food Promotion Programme

EU-funded programmes

Making European Lamb a Global Staple at Meat Attraction

At Meat Attraction, one of the most prominent food fairs, we’re bringing the best of EU agri-food promotion to the international stage. And what better way to do it than by celebrating the promotion of agricultural products like lamb, which deserves more recognition not just for special occasions, but as a sustainable, high-quality staple for everyday meals.

Bringing Lamb to the Spotlight at Meat Attraction

Every day is the perfect day to enjoy lamb, and we couldn’t have picked a better venue than Meat Attraction to showcase the excellence of European lamb. Our dynamic duo, Francisca Moya and Fernando Renero, made sure that visitors understood why lamb, kid, and suckling lamb deserve to be on our tables more often.

And the showstopper? The Paquito sandwich—flying off the stand with every passing minute! It’s not just a snack; it’s an experience. The Paquito has quickly become a fan favorite, and if you haven’t grabbed one yet, you’re running out of time.

Engaging with Global Agri-Food Brands at Meat Attraction

As Meat Attraction wrapped up, we couldn’t be more thrilled with the response. From Paquitos flying off the stand to industry professionals stopping by to ask, “Wait… lamb can be this good?”, it was clear that our mission to increase the visibility of EU lamb was a success. The EU agri-food promotion programme is all about making European products stand out in international markets, and events like this are pivotal in making that happen.

The Paquito became the star of the show, with new twists every day. Even renowned chef Juanlu from LÚ COCINA Y ALMA, as well as the Minister from the Ministerio de Agricultura, Pesca y Alimentación, stopped by to see what all the buzz was about. These encounters highlight the growing interest in EU-funded programmes and the promotion of agricultural products.

Turning Connections into Collaboration

But it wasn’t just about the food; it was about the conversations. We had non-stop discussions with agri-food brands eager to collaborate and innovate with us. From exploring new ideas to crafting future campaigns, Meat Attraction provided the perfect platform for building the international promotion of European agri-food products.

If you’re interested in collaborating or have ideas to share, don’t hesitate to reach out. The journey to bring EU agri-food products to global audiences is just getting started!

Reach out to us if you have questions or are considering getting funds for your organisation through European funding to promote your agri-food products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com

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RESPONSIBLE (FOR PROCESSING)

Contact details of the data controller: Atlas Marketing Studio SL (CIF:B13628136) hola@atlasmarketingstudio.com

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