Uniting Experts and Enthusiasts to Experience the Excellence of Irish Organic Lamb
As part of the EU Organic Beef & Lamb campaign by Bord Bia – The Irish Food Board, we hosted an unforgettable evening in Sweden, bringing together industry experts, journalists, and food enthusiasts to celebrate the excellence of Irish organic lamb. This EU-funded programme continues to strengthen the international promotion of agricultural products, highlighting the quality and sustainability of European programmes in the agri-food sector.
An Exclusive Evening of EU Agri-Food Promotion
The event welcomed 25 journalists, offering them an in-depth look into the campaign’s mission and impact. Barbara Jones, the Irish Ambassador to Sweden, delivered an official address, reinforcing the importance of international collaborations in promoting high-quality EU agricultural products.
Emmet Doyle from Bord Bia provided a comprehensive overview of the campaign, while Michael Tobin from Irish Country Meats introduced the brand, emphasizing its dedication to premium organic meat production.
A Michelin-Starred Culinary Experience
The evening concluded with an exquisite four-course meal, crafted by Michelin-starred chef Christer Edholm from Operakällaren. The menu showcased the versatility and exceptional taste of Irish organic lamb, offering guests a truly remarkable dining experience.
It was an inspiring night filled with great food, engaging discussions, and a shared passion for European organic meat. Events like these play a crucial role in the promotion of agricultural products, bringing EU-funded programmes to life and strengthening the presence of European food exports on the international stage. Stay tuned for more exciting updates as we continue to elevate European agriculture worldwide!
If you’re interested in learning more about this EU Agri-Food programme, you can check out: Atlas Joins Bord Bia’s EU Organic Beef and Lamb Programme.
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hello@atlasmarketingstudio.com