{"id":11162,"date":"2025-10-22T16:20:19","date_gmt":"2025-10-22T14:20:19","guid":{"rendered":"https:\/\/atlasmarketingstudio.com\/?p=11162"},"modified":"2026-01-09T10:17:04","modified_gmt":"2026-01-09T09:17:04","slug":"lanzamiento-programa-europeo-cerezas","status":"publish","type":"post","link":"https:\/\/atlasmarketingstudio.com\/es\/programas-europeos\/lanzamiento-programa-europeo-cerezas\/","title":{"rendered":"Lanzamiento de la campa\u00f1a \u00abNaturalmente CeriZiosas\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11162\" class=\"elementor elementor-11162 elementor-11161\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad358d7 e-flex e-con-boxed e-con e-parent\" data-id=\"ad358d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ff6886 elementor-widget elementor-widget-heading\" data-id=\"9ff6886\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La campa\u00f1a europea \u201cNaturalmente CeriZiosas\u201d se lanza para promover la cereza europea en Espa\u00f1a, Suecia y Finlandia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b668e60 elementor-widget elementor-widget-spacer\" data-id=\"b668e60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb35e8 elementor-widget elementor-widget-image\" data-id=\"adb35e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"146\" height=\"146\" src=\"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/05\/asterisco_vacio_about.svg\" class=\"attachment-full size-full wp-image-4136\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d91fa9f elementor-widget elementor-widget-spacer\" data-id=\"d91fa9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5eb5c elementor-widget elementor-widget-text-editor\" data-id=\"4e5eb5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El 24 de abril de 2025 se celebr\u00f3 en Madrid el evento de presentaci\u00f3n oficial de <\/span><b>\u201cNaturalmente CeriZiosas \u2013 Del campo a tu mesa\u201d<\/b><span style=\"font-weight: 400;\">, una nueva campa\u00f1a cofinanciada por la Uni\u00f3n Europea para promover la calidad, sostenibilidad y trazabilidad de la <\/span><b>cereza europea<\/b><span style=\"font-weight: 400;\"> en Espa\u00f1a, Suecia y Finlandia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a est\u00e1 liderada por la <\/span><a href=\"https:\/\/ac-vallejerte.es\/\"><b>Agrupaci\u00f3n de Cooperativas del Valle del Jerte<\/b><\/a><span style=\"font-weight: 400;\">, que representa a m\u00e1s de 2.500 productores. En Atlas Marketing Studio nos hemos encargado de desarrollar el concepto creativo, definir la estrategia y coordinar la implementaci\u00f3n global de la campa\u00f1a en los tres mercados.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1a358ea e-con-full e-flex e-con e-parent\" data-id=\"1a358ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc513c7 fuera elementor-widget elementor-widget-heading\" data-id=\"bc513c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Una campa\u00f1a que pone en valor la calidad, sostenibilidad y el papel de la mujer en el sector<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c951e0 e-flex e-con-boxed e-con e-parent\" data-id=\"8c951e0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75be4a3 elementor-widget elementor-widget-text-editor\" data-id=\"75be4a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Adem\u00e1s de destacar su sabor, la campa\u00f1a subraya que la cereza europea es un producto vinculado a pr\u00e1cticas agr\u00edcolas sostenibles y con un importante impacto social. Uno de los mensajes clave es visibilizar el papel fundamental de las <\/span><b>mujeres en toda la cadena de valor<\/b><span style=\"font-weight: 400;\">: desde el campo hasta cargos t\u00e9cnicos y de gesti\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n se busca concienciar sobre la trazabilidad y la responsabilidad ambiental que hay detr\u00e1s de cada cereza cultivada en Europa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e32d4f elementor-widget elementor-widget-heading\" data-id=\"6e32d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Showcooking con la ganadora de MasterChef en el evento de lanzamiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1528f4f elementor-widget elementor-widget-text-editor\" data-id=\"1528f4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El evento reuni\u00f3 a medios e influencers del mundo gastron\u00f3mico y agroalimentario. Organizado por la agencia Bloody, la actividad principal fue un <\/span><b>showcooking en directo<\/b><span style=\"font-weight: 400;\"> liderado por <\/span><b>\u00c1ngela Gimeno<\/b><span style=\"font-weight: 400;\">, ganadora de MasterChef Espa\u00f1a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Durante la sesi\u00f3n, los asistentes prepararon tres recetas con cerezas como ingrediente central:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tiradito de lubina<\/b><span style=\"font-weight: 400;\"> con pico de gallo de cerezas encurtidas<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Salmorejo de cereza<\/b><span style=\"font-weight: 400;\"> con gambas y aceituna negra torrefacta<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tiramis\u00fa de cereza<\/b><b><br \/><br \/><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Una experiencia participativa que dej\u00f3 claro que la cereza tiene un lugar m\u00e1s all\u00e1 del postre.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3998e6a elementor-widget elementor-widget-heading\" data-id=\"3998e6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00bfQu\u00e9 incluye la campa\u00f1a europea \u201cNaturalmente CeriZiosas\u201d?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed2b265 elementor-widget elementor-widget-text-editor\" data-id=\"ed2b265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La campa\u00f1a, que se desarrollar\u00e1 entre 2025 y 2027, incluye una serie de acciones multicanal para conectar con consumidores y profesionales:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Eventos para prensa e influencers<\/b><span style=\"font-weight: 400;\"> en Espa\u00f1a, Suecia y Finlandia<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Activaciones en punto de venta<\/b><span style=\"font-weight: 400;\"> y presencia en ferias como Fruit Attraction<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Estrategia digital<\/b><span style=\"font-weight: 400;\"> con redes sociales, contenido en directo y colaboraciones con influencers<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recetas y showcookings<\/b><span style=\"font-weight: 400;\"> con chefs y creadores de contenido<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El mensaje principal, <\/span><i><span style=\"font-weight: 400;\">\u201cDel campo a tu mesa\u201d<\/span><\/i><span style=\"font-weight: 400;\">, busca acercar al consumidor a un producto de temporada, natural y de origen europeo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99173d9 elementor-widget elementor-widget-heading\" data-id=\"99173d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Atlas Marketing Studio, agencia responsable del programa europeo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c82b04 elementor-widget elementor-widget-text-editor\" data-id=\"9c82b04\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Desde Atlas Marketing Studio lideramos la implementaci\u00f3n de este programa europeo de principio a fin. Coordinamos las acciones en los tres pa\u00edses y gestionamos todos los elementos de la campa\u00f1a: desde la estrategia creativa y el plan de medios hasta las relaciones p\u00fablicas, contenidos digitales y eventos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este proyecto refleja nuestro enfoque habitual en programas europeos de promoci\u00f3n agroalimentaria cofinanciados por la UE: planificaci\u00f3n clara, adaptaci\u00f3n local y coordinaci\u00f3n constante para que todo funcione de forma eficaz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u00bfQuieres ver m\u00e1s campa\u00f1as europeas que hemos desarrollado? Visita nuestro <\/span><strong><span style=\"text-decoration: underline;\"><a href=\"https:\/\/atlasmarketingstudio.com\/es\/portfolio\/\">portfolio<\/a><\/span><\/strong><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed50d3 elementor-widget elementor-widget-gallery\" data-id=\"8ed50d3\" data-element_type=\"widget\" data-e-type=\"widget\" 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cherries under the EU-funded programme.\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTExOTYsInVybCI6Imh0dHBzOlwvXC9hdGxhc21hcmtldGluZ3N0dWRpby5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzA2XC9ldXJvcGVhbi1jaGVycmllcy1wci1ldmVudC1hdGxhcy1tYXJrZXRpbmctc3R1ZGlvLTQud2VicCIsInNsaWRlc2hvdyI6IjhlZDUwZDMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2025\/06\/european-cherries-pr-event-atlas-marketing-studio-4-300x200.webp\" data-width=\"300\" data-height=\"200\" aria-label=\"PR and media event to promote European cherries as part of the Naturally Cherrylicious EU-funded programme.\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" 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