{"id":5895,"date":"2024-08-28T14:05:01","date_gmt":"2024-08-28T12:05:01","guid":{"rendered":"https:\/\/atlasmarketingstudio.com\/services\/conceptualization-and-strategy\/"},"modified":"2026-07-03T10:43:54","modified_gmt":"2026-07-03T08:43:54","slug":"conceptualizacion-y-estrategia","status":"publish","type":"page","link":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/","title":{"rendered":"Conceptualizaci\u00f3n y estrategia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"5895\" class=\"elementor elementor-5895 elementor-552\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06dbf0b elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"06dbf0b\" data-element_type=\"container\" data-e-type=\"container\" id=\"imagenfondo\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-264a9ff elementor-widget elementor-widget-heading\" data-id=\"264a9ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Conceptualization and strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367c4a4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"367c4a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flecha_negra\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93afd29 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"93afd29\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-acfd381 e-con-full e-flex e-con e-child\" data-id=\"acfd381\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_mobile&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0595799 elementor-widget elementor-widget-text-editor\" data-id=\"0595799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom:0\">Includes<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d9d58 elementor-widget elementor-widget-text-editor\" data-id=\"b4d9d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Brand conceptualization<br \/>Content strategy<br \/>Market research<br \/>Digital strategy<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41ffe70 e-con-full e-flex e-con e-child\" data-id=\"41ffe70\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:53}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1adb1af elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"1adb1af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_mobile&quot;:&quot;none&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a815a elementor-widget elementor-widget-heading\" data-id=\"c7a815a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For a strategy to work effectively, we carry out an in depth market research from which we will extract key behavioural insights that will support a strong and solid strategic approach, that will inform the creative idea, to be able to put in place an actionable plan.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba39583 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"ba39583\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b60178 elementor-widget elementor-widget-text-editor\" data-id=\"1b60178\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A good strategy takes into consideration linguistic, socio-cultural, economic and political nuances. This is what international marketing is about and understanding this makes the difference between really creating an international campaign and just having a campaign translated into different languages.<\/p>\n<p>Our team has a wealth of experience and expertise in a variety of industries and knows how to create campaigns that land naturally in different markets.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6542e3 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"c6542e3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9ceaf elementor-widget elementor-widget-button\" data-id=\"7c9ceaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/atlasmarketingstudio.com\/es\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a20afb elementor-widget elementor-widget-text-editor\" data-id=\"9a20afb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0;\">with the team now.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7e36a06 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"7e36a06\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ec70b8 elementor-widget elementor-widget-heading\" data-id=\"7ec70b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Find out more about our experience!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86ebaae elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"86ebaae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flecha_negra\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-653d11d elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"653d11d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation_mobile&quot;:&quot;slideInLeft&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b23a6f elementor-widget elementor-widget-shortcode\" data-id=\"1b23a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"portfolio_g\"><style>\n                \n\n               \n              \n            <\/style><style>\n\n                svg.icono_boton_inferior {\n                        width: 32px;\n                        height: 12px;\n                    }\n                 .contenedor_inferior\n                    {\n                       \n                        width: 100%;\n                        height: 300px;\n                        background-position: center;\n                        background-size: cover;\n                        display: grid;\n                        flex-direction: row;\n                        justify-content: flex-start;\n                        align-items: end;\n                        padding-bottom: 20px;\n                        padding-left: 20px;\n\t\t\t\t\t\tborder-top: 1px solid #101415;\n                    }\n\n                .asterisco_icono {\n                        position: absolute;\n                        bottom: 288px;\n                        left: 50%;\n                        transform: translateX(-50%);\n                        font-size: 31px;\n                        width: 31px;\n                        height: 31px;\n                    }\n                \n\t\t\t\t.contenedor_principal {\n\t\t\t\t\twidth: 100%;\n\t\t\t\t\tdisplay: flex;\n\t\t\t\t\tflex-direction: column;\n\t\t\t\t\talign-content: flex-start;\n\t\t\t\t\tposition: relative;\n\t\t\t\t\tborder: 1px solid #101415;\n\t\t\t\t\tjustify-content: space-between;\n\t\t\t\t}\n                .contenedor_superior p {\n                    font-size: 17px;\n                    font-weight: 300;\n                }\n                .contenedor_superior {\n                    width: 100%;\n                    padding: 20px 30px;\n                    \n                    display: flex;\n                    flex-direction: column;\n                }\n                .contenedor_superior h3 {\n                    font-family: \"DM Sans\", Sans-serif;\n                    font-size: 20px;\n                    font-weight: bold;\n                    padding-bottom: 0;\n                    margin-bottom: 10px;\n                }\n                .boton_inferior_0\n                    {\n\t\t\t\t\t\n                        fill:#101415;\n                        background-color:#FFB9BA;\n                        \n                        font-family:\"DM Sans\", Sans-serif;\n                        font-size:16px;\n                        font-weight:400;\n                        \n                        border-radius:30px 30px 30px 30px;\n                        margin-right: 30px;\n\t\t\t\t\t\twidth: 145px;\n\t\t\t\t\t\tdisplay: flex;\n\t\t\t\t\t\tjustify-content: space-evenly;\n                    }\n                .boton_inferior_0:hover, .boton_inferior_0:focus\n                    {\n                        color:#FBFBFB;\n                        background-color:#101415;\n                        \n                        \n                    }\n                .boton_inferior_0:hover svg, .boton_inferior_0:focus svg\n                    {\n                        stroke: #FBFBFB;\n                    }\n                .boton_inferior_button_0 {\n                    color: #101415;\n                    padding: 8px 10px 8px;\n                    display: block;\n                    \n                }\n                 a.boton_inferior_button_0:hover, a.boton_inferior_button_0:focus\n                    {\n                        color: #FBFBFB;\n                       \n                        \n                    }\n                a.boton_inferior_button_0\n                    {\n                        color:#101415;\n                       \n                        \n                    }\n                .boton_inferior_0 svg, .boton_inferior_0 svg\n                    {\n                        stroke:#101415;\n                    }\n                @media (min-width:791px) {\n                    .contenedor_inferior {\n                        \n                        flex-direction: row;\n                        align-items: end;\n                        padding-bottom: 20px;\n                        padding-left: 20px;\n                        justify-content: end;\n                        \n                    }\n                }\n              \n            <\/style><div class=\"contenedor_principal\"><div class=\"contenedor_superior\"><h3>Cervezas San Miguel Vueling<\/h3><p>C\u00f3mo la publicidad de las aerol\u00edneas convirti\u00f3 la nueva campa\u00f1a global de San Miguel...<\/p><\/div><div class=\"contenedor_inferior\" style=\"background-image: url(https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/05\/sm_vueling_m_1.png);\"><div class=\"asterisco_icono\"><svg width=\"31\" height=\"31\" viewBox=\"0 0 31 31\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n            <path d=\"M31 13.6925H22.2475L29.8278 9.31537L28.0199 6.1842L20.4395 10.5605L24.8158 2.98102V2.98014L21.6846 1.17309L17.3084 8.75341V0H13.6925V8.75341L9.31537 1.17309L6.1842 2.98102L10.5613 10.5605L2.98102 6.1842L1.17309 9.31537L8.75341 13.6925H0V17.3084H8.75341L1.17309 21.6846L2.98102 24.8158L10.5613 20.4395L6.1842 28.0199L9.31537 29.8278L13.6925 22.2475V31H17.3084V22.2475L21.6846 29.8278L24.8158 28.0199L20.4395 20.4395L28.0199 24.8158L29.8278 21.6846L22.2475 17.3084H31V13.6925Z\" fill=\"#FFB9BA\"\/>\n            <\/svg><\/div><div class=\"boton_inferior_0\"><a class= \"boton_inferior_button_0\" href=\"https:\/\/atlasmarketingstudio.com\/es\/portfolio\/cervezas-san-miguel-vueling\/\"><span class=\"texto_boton_inferior\">Ver proyecto<\/span> <svg width=\"11\" height=\"7\" viewBox=\"0 0 11 7\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">   <line x1=\"0\" y1=\"3.5\" x2=\"10\" y2=\"3.5\"  stroke-width=\"1\"\/>   <line x1=\"10\" y1=\"3.5\" x2=\"7\" y2=\"0.5\"  stroke-width=\"1\"\/>   <line x1=\"10\" y1=\"3.5\" x2=\"7\" y2=\"6.5\"  stroke-width=\"1\"\/> <\/svg><\/a><\/div><\/div><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f8961c6 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"f8961c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-671c68f e-con-full e-flex e-con e-child\" data-id=\"671c68f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acc99cc elementor-align-left elementor-widget elementor-widget-button\" data-id=\"acc99cc\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"back\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/atlasmarketingstudio.com\/es\/services\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">             Back to Servicies<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-647072a elementor-widget elementor-widget-heading\" data-id=\"647072a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Conceptualizaci\u00f3n y estrategia<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b76b6 elementor-widget elementor-widget-text-editor\" data-id=\"09b76b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0;\">Acciones<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd20971 elementor-widget elementor-widget-text-editor\" data-id=\"bd20971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Branding<br \/>Estrategia de Contenidos<br \/>Investigaci\u00f3n de mercados<br \/>Estrategia offline y online<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4204b69 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4204b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;zoomIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"260\" src=\"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/06\/servicio1_icono1.svg\" class=\"attachment-full size-full wp-image-4285\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bd1718 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1bd1718\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flecha_negra\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13be6d2 e-con-full e-flex e-con e-child\" data-id=\"13be6d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c4b9b86 elementor-widget elementor-widget-heading\" data-id=\"c4b9b86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Estrategia basada en branding y dise\u00f1o para conectar con cada mercado.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1d6f1e elementor-widget elementor-widget-text-editor\" data-id=\"d1d6f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Toda campa\u00f1a eficaz empieza con una estrategia clara y una base de marca s\u00f3lida.<\/p><p>Como agencia de marketing para alimentaci\u00f3n y bebidas, desarrollamos estrategias apoyadas en principios de branding y dise\u00f1o para que tus campa\u00f1as sean coherentes, relevantes y efectivas en diferentes mercados.<\/p><p>Para que una estrategia funcione, realizamos una investigaci\u00f3n de mercado en profundidad que nos permite identificar insights clave sobre el comportamiento del p\u00fablico objetivo. A partir de ah\u00ed, construimos un enfoque estrat\u00e9gico s\u00f3lido, capaz de alimentar la idea creativa y transformarse en un plan de acci\u00f3n alineado con tu marca.<\/p><p>Una buena estrategia tambi\u00e9n debe tener en cuenta los matices ling\u00fc\u00edsticos, socioculturales, econ\u00f3micos y pol\u00edticos de cada mercado. Eso es precisamente el marketing internacional: entender que no se trata solo de traducir una campa\u00f1a, sino de adaptarla para que funcione de verdad en cada territorio.<\/p><p>Como agencia especializada en marketing F&amp;B, sabemos c\u00f3mo construir campa\u00f1as que aterrizan de forma natural en distintos mercados, combinando estrategia, branding y ejecuci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b41fa9d e-flex e-con-boxed e-con e-child\" data-id=\"b41fa9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d9df9f elementor-widget elementor-widget-button\" data-id=\"3d9df9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/atlasmarketingstudio.com\/es\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Ponte en contacto<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c22620 elementor-widget elementor-widget-text-editor\" data-id=\"8c22620\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin-bottom: 0;\">con el equipo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca0c838 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"ca0c838\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce4a860 elementor-widget elementor-widget-heading\" data-id=\"ce4a860\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Descubre nuestros casos para mentes curiosas!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecae89d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"ecae89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;slideInDown&quot;}\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flecha_negra\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e027f46 e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"e027f46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c609b58 elementor-widget elementor-widget-shortcode\" data-id=\"c609b58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">No se encontraron portfolios para mostrar en el servicio.<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Cervezas San Miguel Vueling \t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tC\u00f3mo comunicamos la nueva campa\u00f1a de San Miguel en 4 mercados europeos...","protected":false},"author":1,"featured_media":0,"parent":5884,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5895","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio\" \/>\n<meta property=\"og:description\" content=\"Conceptualization and strategy Includes Brand conceptualizationContent strategyMarket researchDigital strategy For a strategy to work effectively, we carry out an in depth market research from which we will extract key behavioural insights that will support a strong and solid strategic approach, that will inform the creative idea, to be able to put in place an actionable [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/\" \/>\n<meta property=\"og:site_name\" content=\"Atlas Marketing Studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T08:43:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2025\/08\/Atlas-Marketing-Studio_international-agency_foodandbeverage_worldwide.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/\",\"url\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/\",\"name\":\"Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/servicio1_icono1.svg\",\"datePublished\":\"2024-08-28T12:05:01+00:00\",\"dateModified\":\"2026-07-03T08:43:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/servicio1_icono1.svg\",\"contentUrl\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/servicio1_icono1.svg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/servicios\\\/conceptualizacion-y-estrategia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Servicios\",\"item\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/food-marketing-agency-services\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Conceptualizaci\u00f3n y estrategia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/\",\"name\":\"Atlas Marketing Studio\",\"description\":\"Marketing para marcas alimentarias en todo el mundo\",\"publisher\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#organization\"},\"alternateName\":\"Atlas\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#organization\",\"name\":\"Atlas Marketing Studio\",\"alternateName\":\"Atlas\",\"url\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atlas_asterisco_negro.png\",\"contentUrl\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/wp-content\\\/uploads\\\/2024\\\/05\\\/atlas_asterisco_negro.png\",\"width\":200,\"height\":50,\"caption\":\"Atlas Marketing Studio\"},\"image\":{\"@id\":\"https:\\\/\\\/atlasmarketingstudio.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/atlasmarketingstudio\",\"https:\\\/\\\/www.instagram.com\\\/atlasmarketingstudio\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/","og_locale":"es_ES","og_type":"article","og_title":"Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio","og_description":"Conceptualization and strategy Includes Brand conceptualizationContent strategyMarket researchDigital strategy For a strategy to work effectively, we carry out an in depth market research from which we will extract key behavioural insights that will support a strong and solid strategic approach, that will inform the creative idea, to be able to put in place an actionable [&hellip;]","og_url":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/","og_site_name":"Atlas Marketing Studio","article_modified_time":"2026-07-03T08:43:54+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2025\/08\/Atlas-Marketing-Studio_international-agency_foodandbeverage_worldwide.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/","url":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/","name":"Conceptualizaci\u00f3n y estrategia - Atlas Marketing Studio","isPartOf":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/#primaryimage"},"image":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/#primaryimage"},"thumbnailUrl":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/06\/servicio1_icono1.svg","datePublished":"2024-08-28T12:05:01+00:00","dateModified":"2026-07-03T08:43:54+00:00","breadcrumb":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/#primaryimage","url":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/06\/servicio1_icono1.svg","contentUrl":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/06\/servicio1_icono1.svg"},{"@type":"BreadcrumbList","@id":"https:\/\/atlasmarketingstudio.com\/es\/servicios\/conceptualizacion-y-estrategia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/atlasmarketingstudio.com\/es\/"},{"@type":"ListItem","position":2,"name":"Servicios","item":"https:\/\/atlasmarketingstudio.com\/es\/food-marketing-agency-services\/"},{"@type":"ListItem","position":3,"name":"Conceptualizaci\u00f3n y estrategia"}]},{"@type":"WebSite","@id":"https:\/\/atlasmarketingstudio.com\/es\/#website","url":"https:\/\/atlasmarketingstudio.com\/es\/","name":"Atlas Marketing Studio","description":"Marketing para marcas alimentarias en todo el mundo","publisher":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/#organization"},"alternateName":"Atlas","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/atlasmarketingstudio.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/atlasmarketingstudio.com\/es\/#organization","name":"Atlas Marketing Studio","alternateName":"Atlas","url":"https:\/\/atlasmarketingstudio.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/atlasmarketingstudio.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/05\/atlas_asterisco_negro.png","contentUrl":"https:\/\/atlasmarketingstudio.com\/wp-content\/uploads\/2024\/05\/atlas_asterisco_negro.png","width":200,"height":50,"caption":"Atlas Marketing Studio"},"image":{"@id":"https:\/\/atlasmarketingstudio.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/atlasmarketingstudio","https:\/\/www.instagram.com\/atlasmarketingstudio\/"]}]}},"_links":{"self":[{"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/pages\/5895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/comments?post=5895"}],"version-history":[{"count":9,"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/pages\/5895\/revisions"}],"predecessor-version":[{"id":12507,"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/pages\/5895\/revisions\/12507"}],"up":[{"embeddable":true,"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/pages\/5884"}],"wp:attachment":[{"href":"https:\/\/atlasmarketingstudio.com\/es\/wp-json\/wp\/v2\/media?parent=5895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}