REA (Research Executive Agency), the European body that controls, supervises and manages the promotion programmes for agri-food products, released €166M for the 2024 call.
There are 2 types of EU-funded programmes:
1.
Simple
1.
SimpleOne or more organisations from the same country submit the proposal (€87M).
2.
Multi
2.
MultiTwo or more organisations from different EU countries submit a joint proposal (€79M).
There are 3 topics that take almost half of the total funding, between SIMPLE and MULTI programmes:
Organic
Sustainable.
Fresh fruit and vegetables.
Would you like to get more in-depth information about what type of programme to go for or the topic you should choose?
with the team now.
Who is eligible?
Protected Designations of Origin (PDOs).
Protected Geographical Indications (PGIs).
Producer organisations or Associations of producer organisations recognised by a Member State.
Trade or inter-trade entities or agri-food sector bodies representatives of a sector.
The EU-funded programme timeline has two stages:
1.
Strategy and submission of the programme
1.
Strategy and submission of the programme- Finding the right partners for your organisation (“matchmaking”), if/when needed.
- Target market research and analysis to justify why they are the right ones for you.
- Coordination and collection of administrative documents.
- Support in eligibility check and obtaining PIC number (Participant Identification Code).
- Budget split and allocation among desired activities.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Design of KV and programme’s visual identity.
- Preparation of final proposal document on official template.
2.
Development, implementation of activities across countries and reporting
2.
Development, implementation of activities across countries and reporting- European partners coordination for MULTI programmes.
- Development of general action plan to ensure consistency and synergies across activities, markets and work packages.
- Project activity calendar creation per target country.
- Execution and implementation of promotional activities across markets.
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets.
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Deliverable drafting by work package at the end of each year.
- Financial support upon request throughout the programme.
Atlas can help you on both of them.
REA (Research Executive Agency), the European body that controls, supervises and manages the promotion programmes for agri-food products, released €166M for the 2024 call.
There are 2 types of EU-funded programmes:
1.
Simple
1.
SimpleOne or more organisations from the same country submit the proposal (€87M).
2.
Multi
2.
MultiTwo or more organisations from different EU countries submit a joint proposal (€79M).
There are 3 topics that take almost half of the total funding, between SIMPLE and MULTI programmes:
Organic
Sustainable.
Fresh fruit and vegetables.
Would you like to get more in-depth information about what type of programme to go for or the topic you should choose?
with the team now.
Who is eligible?
Protected Designations of Origin (PDOs).
Protected Geographical Indications (PGIs).
Producer organisations or Associations of producer organisations recognised by a Member State.
Trade or inter-trade entities or agri-food sector bodies representatives of a sector.
The EU-funded programme timeline has two stages:
1.
Strategy and submission of the programme
1.
Strategy and submission of the programme- Finding the right partners for your organisation (“matchmaking”), if/when needed.
- Target market research and analysis to justify why they are the right ones for you.
- Coordination and collection of administrative documents.
- Support in eligibility check and obtaining PIC number (Participant Identification Code).
- Budget split and allocation among desired activities.
- KPI table (outputs and results) for all activities per target market.
- Development of general action plan for the duration of the programme.
- Design of KV and programme’s visual identity.
- Preparation of final proposal document on official template.
2.
Development, implementation of activities across countries and reporting
2.
Development, implementation of activities across countries and reporting- European partners coordination for MULTI programmes.
- Development of general action plan to ensure consistency and synergies across activities, markets and work packages.
- Project activity calendar creation per target country.
- Execution and implementation of promotional activities across markets.
- Inhouse staff for graphic design, website development, social media, influencer collaboration management, media buying, video editing, event management.
- Collaboration with local agencies and supervision of their work in target markets.
- Regular meetings and catch ups with Project Coordinator and local agencies.
- KPI monitoring to ensure they are reached, and often exceeded.
- Deliverable drafting by work package at the end of each year.
- Financial support upon request throughout the programme.
Atlas can help you on both of them.
¡Gracias!
Tu formulario ha sido enviado con éxito. Muy pronto nos pondremos en contacto contigo para ver cómo podemos optimizar tu marketing internacional
Mientras tanto, síguenos en redes sociales para conocer más sobre nuestro trabajo y ver en acción las campañas que gestionamos en Asia, Europa, Oriente Medio y EE.UU. 🌍📢
