European Sustainable Poultry

La sostenibilidad como principal valor para concienciar sobre el consumo de carne de ave.

Background

European sustainable poultry: your smart choice. This two-year programme had the goal of…

Background

European sustainable poultry: your smart choice. This two-year programme had the goal of maintaining the same sustainability message across 4 different markets while adapting actions, channels and formats was a real challenge. The poultry industry was facing a real fake news threat and, as a response, we were given the task to plan and execute a comprehensive awareness campaign across Europe.

Our work

Atlas worked on a solid and smart strategy that led to a plan we adapted to every market, with a series of digital (website, campaign landings, content creation, social media management, influencer marketing…) and offline actions (university talks, showcookings, production of merch…) that complemented each other and were also interconnected to be able to provide a consistent brand story across Europe.

This resulted in the generation of local communities of followers interested in knowing more about how the poultry industry contributes to our social, economic and environmental sustainability. The results were phenomenal.

Clients

Avianza
CIPC
BVG

Category

FMGC

The Keys

Conceptualization
& Strategy
Branding
Social Media
Influencer Marketing
Online advertising
Fairs & Events
PR

Project

European Sustainable Poultry

The results were phenomenal.

+100M

Impressions

+100M

Impressions

+30k

Subscribersin one year

+20% increase

Interaction time
vs programme Y1

+44%

Interactions social media

+19k
followers

On social media

+1.8M
organic

Video views on social media

+60
collabs

With influencers

+400 kg
Poultry

Meat shipped

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See portfolio

Cliente

Avianza
CIPC
BVG

Acciones

Conceptualización y estrategia
Marca
Redes sociales
Marketing de influencers
Publicidad online
Ferias y eventos
RP

Categoría

FMGC

Proyecto

European Sustainable Poultry

Background

Mantener el mismo mensaje de sostenibilidad en 4 mercados diferentes, adaptando al mismo tiempo las acciones, los canales y los formatos, fue todo un reto. El sector avícola se enfrentaba a una auténtica amenaza de fake news y, como respuesta, se nos encomendó la tarea de planificar y ejecutar una amplia campaña de concienciación en toda Europa.

Nuestro trabajo

Con el reto de localizar y trasladar el mensaje de sostenibilidad en distintos países de Europa, no necesariamente similares entre sí, Atlas preparó un plan adaptado a cada mercado con una serie
de acciones offline (charlas universitarias, showcookings, producción de merch…) y online (página web, canales de redes sociales, marketing de influencers…) que se interconectaron para poder ofrecer una historia de marca coherente en toda Europa.

Pero, al mismo tiempo, para generar comunidades locales de seguidores interesados en saber más sobre cómo la industria avícola contribuye a nuestra sostenibilidad social, económica y medioambiental.

Los resultados fueron extraordinarios.

+100M

Impresiones

+1,5M

Clics

+30k

Suscriptores en 1 año

+20 incremento

Tiempo de interacción frente al programa Y1

+44%

Interactions social media

+19k seguidores

En redes sociales

+1.8M
vistas

De vídeos en las redes sociales

+60
colabs

Con influencers

+400kg
Carne

De ave repartido

Proyectos relacionados

European Food & Wine

Programa multieuropeo cofinanciado por la Comisión Europea.
Ver proyecto

Cervezas San Miguel Vueling

Cómo la publicidad de las aerolíneas convirtió la nueva campaña global de San Miguel...
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women-owned company!

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Portfolio

Servicios

Programas Europeos

Marketing Internacional

Redes Sociales

LinkedIn
Instagram

Sobre Atlas

Blog

Contacto

hola@atlasmarketingstudio.com

Legal Policy

Newsletter

Proud to be a WeConnect certified
women-owned company!

Empresa beneficiaria de las subvenciones de la Junta de Comunidades de Castilla-La Mancha: Ayudas -Adelante Digitalización- para el fomento de la inversión y la mejora de la productividad empresarial.

Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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You can find out about transfers to third countries which, where appropriate, are made by the third parties identified in this cookies policy in their corresponding policies (see the links provided in the Third Party Cookies section).

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The information relating to the Cookies used on the website is detailed below, as well as the data processing purposes that justify them.

 

7. User configuration to avoid Cookies.

From our website and in compliance with current legislation, we provide you with information that allows you to configure your browser / Internet browsers to maintain your privacy and security in relation to cookies. Therefore, we provide you with information and links to the official support sites of the main browsers so that you can decide whether or not you wish to accept the use of cookies.

You can block cookies through the configuration tools of your browser or you can configure your browser to warn you when a server wants to save a cookie:

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For more information visit windows.microsoft.com/en-us/windows-vista/block-or-allow-cookies and windows.microsoft.com/en-us/windows7/how-to-manage-cookies-ininternet- explorer-9.

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To find out more visit support.mozilla.org/products/firefox/cookies.

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For more information, visit support.google.com/chrome/bin/answer.py?hl=en&answer=95647.

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In relation to third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in the section on third-party cookies.

Once the cookie has expired, it may be renewed if the user accepts its use.

Notice about deleting cookies

If the user disables or deletes cookies from their browser, given that this is an activity that is carried out locally through the device or browser itself, it will not be possible for the website manager to be aware of this action by the user.

9. Processing of personal data.

Data controller

Atlas Marketing Studio
VAT number: B13628136
Postal address: C/Mary Monreal, 9, 1ºB
E-mail: hola@atlasmarketingstudio.com

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

Atlas Marketing Studio will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by Atlas Marketing Studio but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

Transfers to third countries

Data processing is generally carried out by service providers located within the European Economic Area or in countries that have been declared to have an adequate level of protection.

In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of Atlas Marketing Stufio and for the formulation, exercise or defence of claims.

Exercise of rights and claims before the Data Protection Authority / Rights of interested parties

The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).

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Identification and Ownership

In compliance with Article 10 of Law 34 / 2002 of July 11, Services of the Information
Society and Electronic Commerce, the Owner exposes its identification data.

Purpose

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Terms of Use

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  • Legal Notice
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Personal data

You can check all the information relating to the processing of personal data collected by the Data Controller on the Privacy Policy page.

Content

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Useful links to other websites

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The information and services included in or available through this website may include inaccuracies or typographical errors. The Owner periodically incorporates improvements and/or changes to the information contained and/or the Services which may be introduced at any time.

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This Legal Notice is governed entirely by Spanish law.

Provided that there is no rule that requires otherwise, for any questions that may arise regarding the interpretation, application and compliance with this Legal Notice, as well as any claims that may arise from its use, the parties agree to submit to the Courts and Tribunals of the province of PROVINCIA, expressly waiving any other jurisdiction that may correspond to them.

Contact

If you have any questions about these Legal Conditions or would like to make any comments about this website, you can send an e-mail to the following e-mail address hola@atlasmarketingstudio.com.

Política de privacidad

Protección de datos personales

RESPONSABLE (DEL TRATAMIENTO)

Datos de contacto del responsable del tratamiento: Atlas Marketing Studio SL (CIF: B13628136) hola@atlasmarketingstudio.com

DERECHOS DE PROTECCIÓN DE DATOS

Cómo ejercer sus derechos: Los usuarios pueden enviar una comunicación escrita a la dirección de correo electrónico indicada en el encabezado de este aviso legal, incluyendo en ambos casos una fotocopia de su DNI u otro documento de identificación similar, para solicitar el ejercicio de los siguientes derechos:

  • Derecho a solicitar el acceso a los datos personales: puede preguntar si esta empresa está tratando sus datos.
  • Derecho a solicitar su rectificación (en caso de que sean incorrectos) o supresión.
  • Derecho a solicitar la limitación de su tratamiento, en cuyo caso solo serán conservados por Atlas Marketing Studio SL para el ejercicio o defensa de reclamaciones.
  • Derecho a oponerse al tratamiento: Atlas Marketing Studio SL dejará de tratar los datos en la forma que usted indique, salvo que por motivos legítimos imperiosos o el ejercicio o defensa de posibles reclamaciones deban seguir tratándose.
  • Derecho a la portabilidad de los datos: en caso de que desee que sus datos sean tratados por otra empresa, Atlas Marketing Studio SL facilitará la portabilidad de sus datos al nuevo responsable.

Modelos, formularios y más información sobre los derechos mencionados: Página web oficial de la Agencia Española de Protección de Datos.

Posibilidad de retirar el consentimiento: En el caso de que se haya otorgado el consentimiento para una finalidad específica, tiene derecho a retirarlo en cualquier momento, sin que ello afecte a la licitud del tratamiento basado en el consentimiento previo a su retirada.

Cómo reclamar ante la Autoridad de Control: Si un usuario considera que hay un problema con la forma en que Atlas Marketing Studio SL está manejando sus datos, puede dirigir sus reclamaciones a hola@atlasmarketingstudio.com o a la autoridad de protección de datos correspondiente, siendo la Agencia Española de Protección de Datos la indicada en el caso de España.

CONSERVACIÓN DE LOS DATOS

  • Datos disgregados: Los datos disgregados se conservarán sin plazo de supresión.
  • Datos de clientes: El periodo de conservación de los datos personales variará en función del servicio contratado por el cliente. En cualquier caso, será el mínimo necesario y podrán mantenerse hasta el final del periodo:
    • Datos de suscriptores al feed por correo electrónico: Desde que el usuario se suscribe hasta que se da de baja.
    • Datos de usuarios subidos por Atlas Marketing Studio a páginas y perfiles en redes sociales: Desde que el usuario otorga su consentimiento hasta que lo retira.
    • Datos de solicitantes de prácticas o empleos: En caso de que el candidato no sea seleccionado, Atlas Marketing Studio SL podrá conservar su currículum un máximo de dos años para incluirlo en futuras convocatorias, salvo que el candidato indique lo contrario.

ORIGEN, FINALIDADES Y LEGITIMACIÓN

CORREO ELECTRÓNICO, FORMULARIOS DE CONTACTO Y MEDIOS TRADICIONALES DE COMUNICACIÓN

  • Web y hosting: El sitio web de Atlas Marketing Studio SL cuenta con un cifrado SSL que permite al usuario enviar sus datos personales de forma segura a través de formularios de contacto estándar, y está alojado en servidores que Informática Fuentealbilla SL ofrece a Atlas Marketing Studio SL.
  • Datos recogidos a través de la web: Los datos personales recogidos serán tratados de forma automatizada e incorporados a los correspondientes ficheros propiedad de Atlas Marketing Studio SL.
    • Se recopilará su dirección IP, que se utilizará para verificar el origen del mensaje con el fin de ofrecerle recomendaciones adecuadas (por ejemplo, recomendaciones de profesionales y servicios de países distintos a España) y para detectar posibles irregularidades, así como datos relativos a su ISP.
    • También puede proporcionar sus datos a través de correo electrónico y otros medios de comunicación.
  • Correo electrónico: El proveedor del servicio de correo electrónico utilizado por Atlas Marketing Studio SL es Webmail.
  • Proveedores de servicios de pago: A través del sitio web, el cliente puede acceder, mediante enlaces, a sitios web de terceros. En ningún momento el personal de Atlas Marketing Studio SL tiene acceso a los datos.
  • Otros servicios: Ciertos servicios proporcionados a través del sitio web (por ejemplo, la posibilidad de participar en un concurso) pueden contener condiciones especiales con disposiciones específicas sobre la protección de datos personales. Deben ser leídas y aceptadas antes de solicitar el servicio en cuestión.

Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle la información o servicios que nos solicite.

REDES SOCIALES

  • Presencia en redes sociales: La marca bajo la que trabaja Atlas Marketing Studio SL tiene perfil en algunas de las principales redes sociales de Internet, reconociéndose responsable del tratamiento en relación con los datos publicados por Atlas Marketing Studio SL (por ejemplo, fotos subidas por Atlas Marketing Studio SL en las que aparecen rostros de personas) o los datos que los usuarios envíen de forma privada a Atlas Marketing Studio SL con el fin de ser extraídos (por ejemplo, comunicaciones iniciales para que Atlas Marketing Studio SL asesore sobre un caso).
  • Finalidad y legitimación: El tratamiento que Atlas Marketing Studio SL realizará con los datos dentro de cada una de las redes mencionadas será, como máximo, el que la red social permita a los perfiles corporativos. Así, Atlas Marketing Studio SL podrá informar, cuando la ley no lo prohíba, a sus seguidores por cualquier medio que la red social permita sobre sus actividades, presentaciones, ofertas, así como proporcionar servicio de atención al cliente personalizado.
  • Extracción de datos: En ningún caso Atlas Marketing Studio SL extraerá datos de las redes sociales, a menos que se obtenga el consentimiento puntual y expreso del usuario para hacerlo.
  • Derechos: Cuando, debido a la propia naturaleza de las redes sociales, el ejercicio efectivo de los derechos de protección de datos del seguidor esté sujeto a la modificación de su perfil personal, Atlas Marketing Studio SL le ayudará y asesorará a tal fin en la medida de sus posibilidades.

BOLETÍN O RSS POR CORREO ELECTRÓNICO

  • Proveedor del servicio: El servicio de actualizaciones automáticas o suscripción mediante el feed del sitio web es gestionado por Mailchimp, bajo la política de privacidad de Mailchimp. El envío de actualizaciones de contenido del sitio web por correo electrónico es diario, automático y gratuito para el usuario que, para suscribirse, debe dar su autorización previa y expresa mediante dos sistemas sucesivos de verificación de identidad.
  • Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle el servicio de suscripción solicitado por el usuario.
  • Derechos: Si está suscrito vía correo electrónico al feed del sitio web, puede darse de baja en cualquier momento haciendo clic en el enlace al final del mensaje de actualización que recibe en su correo electrónico, o enviando una solicitud para ejercer su derecho a hola@atlasmarketingstudio.com.

CONCURSOS, SORTEOS Y OTRAS ACCIONES PROMOCIONALES

Al participar en actividades promocionales organizadas exclusivamente por Atlas Marketing Studio SL, los datos que proporcione serán tratados únicamente por Atlas Marketing Studio SL para la finalidad indicada por Atlas Marketing Studio SL en el anuncio de la acción.

EMPLEO, PRÁCTICAS Y BECAS

  • Recepción de CV: Solo se valorarán por Atlas Marketing Studio SL las solicitudes de empleo o prácticas que el candidato envíe a través de los medios indicados en la página de empleo o por aquellos proporcionados en las áreas de empleo y prácticas de los sitios web universitarios en los que Atlas Marketing Studio SL haya publicado una oferta específica o por correo electrónico a hola@atlasmarketingstudio.com.
  • Finalidad: El solicitante autoriza a Atlas Marketing Studio SL a analizar los documentos enviados, todo contenido accesible directamente a través de motores de búsqueda (Bing, Google, Baidu, DuckDuckGo, etc.), los perfiles mantenidos en redes sociales profesionales (LinkedIn, Xing, Viadeo, etc.), los datos obtenidos en las pruebas de acceso y la información revelada en la entrevista de trabajo, con el fin de evaluar su candidatura y poder, si es necesario, ofrecerle un puesto. Atlas Marketing Studio SL podrá utilizar los datos debidamente anonimizados para elaborar estadísticas sobre el tipo de personas que se postulan, con vistas a publicar informes al respecto.