European Food & Wine

European Food & Wine

Cómo conseguir 1,5M€ de financiación para acciones de promoción en 5 mercados, gracias a una estrategia sólida y eficaz.

Background

European Food & Wine is a Multi European Programme co-funded by the European Commission, in which 5 partners from…

Background

European Food & Wine is a Multi European Programme co-funded by the European Commission, in which 5 partners from 2 European countries with over 10 different brands and products wanted to unite their efforts in a pan-European co-branded sustainability campaign aimed at targeting 5 different countries (Poland, Czech Republic, Slovakia, Germany and France) during a period of 3 years.

Our work

Atlas defined a solid 3-year strategy, conceptualised a common ephemeral brand that represented the interests of all partners with a thoughtful distribution of the overall budget of €1.56M into different local tactical plans according to the spend limits of every partner. 

In order to ensure the success of this campaign, Atlas was given the role of Implementing Body, supervising, controlling and executing all local activations. Besides, Atlas conceptualised an attractive visual identity that would serve as a common ground for every target market.

Clients

PKS
DOP Azafrán
DO Mancha
DOP Jumilla
DO 

Category

FMGC

The Keys

Conceptualization & Strategy Branding
Social Media
Influencer Marketing Online advertising
Fairs & Events

Project

European Food & Wine: a recipe for sustainability

The results were phenomenal.

+19k

Website visits in the first 6 months

0,43%

Average engagement rate percentage provided by Social Media posts for Y1

+190K
people

Reached via non-paid Social Media posts for Y1

+1.7M
impressions

By online ads

+2.9M
impressions

By print ads

+3.3M
people

Reached via TV ads

+8K

Tasking samples
prepared

Related Projects

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Cliente

PKS

DOP Azafrán 

DO Mancha 

DOP Jumilla 

DO

Acciones

Conceptualización y estrategia
Marca
Redes sociales
Marketing de influencers
Publicidad online
Ferias y eventos

Categoría

FMGC

Proyecto

European Food & Wine: 
a recipe for sustainability

Background

European Food & Wine es un programa multieuropeo cofinanciado por la Comisión Europea, en el que 5 socios de 2 países europeos con más de 10 marcas y productos diferentes querían unir sus esfuerzos en una campaña paneuropea de sostenibilidad de marca compartida dirigida a 5 países diferentes (Polonia, República Checa, Eslovaquia, Alemania y Francia) durante un periodo de 3 años.

Nuestro trabajo

Atlas creó una estrategia a tres años, una marca efímera común que representaba los intereses de todos los socios y distribuyó cuidadosamente el presupuesto global de 1,56 millones de euros en diferentes planes tácticos locales, de acuerdo con las particularidades de cada mercado.

Para garantizar el éxito de esta campaña, se encomendó a Atlas el papel de organismo ejecutor, supervisando, controlando y ejecutando todas las activaciones locales. Además, Atlas conceptualizó una identidad visual atractiva que sirviera de base común para todos los mercados objetivo.

Los resultados fueron extraordinarios.

+19k

Visitas al sitio web en los primeros 6 meses

0,43%

Porcentaje medio de engagement proporcionado por las publicaciones en redes sociales para el año 1

+190K
personas

Alcanzado a través de publicaciones no remuneradas en redes sociales para el año 1

+1.7M
impresiones

Mediante ads online

+2.9M
impresiones

Mediante anuncios impresos

+3.3M
personas

A través de anuncios de televisión

+8k

Muestras de tareas preparadas

Proyectos relacionados

European Sustainable Poultry

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Proud to be a WeConnect certified
women-owned company!

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Portfolio

Servicios

Programas Europeos

Marketing Internacional

Redes Sociales

LinkedIn
Instagram

Sobre Atlas

Blog

Contacto

hola@atlasmarketingstudio.com

Legal Policy

Newsletter

Proud to be a WeConnect certified
women-owned company!

Empresa beneficiaria de las subvenciones de la Junta de Comunidades de Castilla-La Mancha: Ayudas -Adelante Digitalización- para el fomento de la inversión y la mejora de la productividad empresarial.

Proyecto incentivado con una subvención cofinanciada por el Fondo Europeo de Desarrollo Regional.

Objetivo del proyecto: La modernización de las estrategias de comunicación y venta para el impulso de la actividad de comercio electrónico de las pymes.

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The information relating to the Cookies used on the website is detailed below, as well as the data processing purposes that justify them.

 

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From our website and in compliance with current legislation, we provide you with information that allows you to configure your browser / Internet browsers to maintain your privacy and security in relation to cookies. Therefore, we provide you with information and links to the official support sites of the main browsers so that you can decide whether or not you wish to accept the use of cookies.

You can block cookies through the configuration tools of your browser or you can configure your browser to warn you when a server wants to save a cookie:

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To find out more visit support.mozilla.org/products/firefox/cookies.

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In relation to third-party cookies, the retention periods can be consulted in the privacy policies of the links set out in the section on third-party cookies.

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9. Processing of personal data.

Data controller

Atlas Marketing Studio
VAT number: B13628136
Postal address: C/Mary Monreal, 9, 1ºB
E-mail: hola@atlasmarketingstudio.com

Processing purposes and legal basis

The purposes of the processing are indicated in “Cookies used and purposes”.

Legal basis for processing

The legal basis for the processing is your consent, which you can manage and revoke, in the options presented in this document.

Data recipients

Atlas Marketing Studio will share the information collected with:

Data may be communicated to public authorities and bodies, for compliance with a required legal obligation, as well as to service providers and third parties necessary for the management and execution of cookies.

Service providers acting on our behalf as data processors Google

Furthermore, in relation to the third party cookies identified, we remind you that these cookies are either sent from a domain not managed by Atlas Marketing Studio but by the corresponding third party, or they are sent from our domain, but the information collected is managed by that third party.

Transfers to third countries

Data processing is generally carried out by service providers located within the European Economic Area or in countries that have been declared to have an adequate level of protection.

In other cases, we guarantee the security and legitimacy of data processing by requiring our suppliers to have binding corporate rules that guarantee the protection of information similar to those established by European standards or to subscribe to the standard clauses of the European Union.

Data retention period

The data will be processed for as long as the authorisations for use granted remain in force. In accordance with data protection regulations, this data will be kept (during the period of limitation of the actions derived from said authorisation) for the sole purpose of complying with the legal obligations required of Atlas Marketing Stufio and for the formulation, exercise or defence of claims.

Exercise of rights and claims before the Data Protection Authority / Rights of interested parties

The owner of the personal data may exercise their rights in relation to the same (access, portability, revocation of consent, rectification, opposition, limitation, deletion) in accordance with the regulations in force, at the postal and electronic addresses indicated above. Likewise, [you may] address any claims arising from the processing of your personal data to the Spanish Data Protection Agency (www.agpd.es).

Legal Notice

Identification and Ownership

In compliance with Article 10 of Law 34 / 2002 of July 11, Services of the Information
Society and Electronic Commerce, the Owner exposes its identification data.

Purpose

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Terms of Use

The use of the website grants you the status of User, and implies full acceptance of all
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  • Legal Notice
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If you do not agree with each and every one of these clauses and conditions, please do not use this website.

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Comments

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Personal data

You can check all the information relating to the processing of personal data collected by the Data Controller on the Privacy Policy page.

Content

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The Owner shall not be liable for any damages that may arise from the use of the information on the Website or that contained in the social networks of the Owner.

Cookie Policy

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Useful links to other websites

The Owner may provide you with access to third party websites by means of links with the aim of informing you of the existence of other sources of information on the Internet where you can find further information on the website.

These links to other websites are in no way a suggestion or recommendation for you to visit the destination websites, which are beyond the control of the Owner, and therefore the Owner is not responsible for the content of the linked websites or for the result you obtain by following the links.

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Limitation of Liability

The information and services included in or available through this website may include inaccuracies or typographical errors. The Owner periodically incorporates improvements and/or changes to the information contained and/or the Services which may be introduced at any time.

The Owner does not represent or warrant that the services or content will be uninterrupted or error-free, that defects will be corrected, or that the service or the server that makes it available are free of viruses or other harmful components, notwithstanding the fact that the Owner makes every effort to avoid such incidents.

The Owner declines any liability in the event of interruptions or malfunctioning of the Services or content offered on the Internet, whatever their cause. Likewise, the Owner is not responsible for network crashes, loss of business as a result of such crashes, temporary suspensions of electricity supply or any other type of indirect damage that may be caused by causes beyond the control of the Owner.

Before taking decisions and/or actions based on the information included in the website, the Owner recommends you to check and contrast the information received with other sources.

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This Legal Notice is governed entirely by Spanish law.

Provided that there is no rule that requires otherwise, for any questions that may arise regarding the interpretation, application and compliance with this Legal Notice, as well as any claims that may arise from its use, the parties agree to submit to the Courts and Tribunals of the province of PROVINCIA, expressly waiving any other jurisdiction that may correspond to them.

Contact

If you have any questions about these Legal Conditions or would like to make any comments about this website, you can send an e-mail to the following e-mail address hola@atlasmarketingstudio.com.

Política de privacidad

Protección de datos personales

RESPONSABLE (DEL TRATAMIENTO)

Datos de contacto del responsable del tratamiento: Atlas Marketing Studio SL (CIF: B13628136) hola@atlasmarketingstudio.com

DERECHOS DE PROTECCIÓN DE DATOS

Cómo ejercer sus derechos: Los usuarios pueden enviar una comunicación escrita a la dirección de correo electrónico indicada en el encabezado de este aviso legal, incluyendo en ambos casos una fotocopia de su DNI u otro documento de identificación similar, para solicitar el ejercicio de los siguientes derechos:

  • Derecho a solicitar el acceso a los datos personales: puede preguntar si esta empresa está tratando sus datos.
  • Derecho a solicitar su rectificación (en caso de que sean incorrectos) o supresión.
  • Derecho a solicitar la limitación de su tratamiento, en cuyo caso solo serán conservados por Atlas Marketing Studio SL para el ejercicio o defensa de reclamaciones.
  • Derecho a oponerse al tratamiento: Atlas Marketing Studio SL dejará de tratar los datos en la forma que usted indique, salvo que por motivos legítimos imperiosos o el ejercicio o defensa de posibles reclamaciones deban seguir tratándose.
  • Derecho a la portabilidad de los datos: en caso de que desee que sus datos sean tratados por otra empresa, Atlas Marketing Studio SL facilitará la portabilidad de sus datos al nuevo responsable.

Modelos, formularios y más información sobre los derechos mencionados: Página web oficial de la Agencia Española de Protección de Datos.

Posibilidad de retirar el consentimiento: En el caso de que se haya otorgado el consentimiento para una finalidad específica, tiene derecho a retirarlo en cualquier momento, sin que ello afecte a la licitud del tratamiento basado en el consentimiento previo a su retirada.

Cómo reclamar ante la Autoridad de Control: Si un usuario considera que hay un problema con la forma en que Atlas Marketing Studio SL está manejando sus datos, puede dirigir sus reclamaciones a hola@atlasmarketingstudio.com o a la autoridad de protección de datos correspondiente, siendo la Agencia Española de Protección de Datos la indicada en el caso de España.

CONSERVACIÓN DE LOS DATOS

  • Datos disgregados: Los datos disgregados se conservarán sin plazo de supresión.
  • Datos de clientes: El periodo de conservación de los datos personales variará en función del servicio contratado por el cliente. En cualquier caso, será el mínimo necesario y podrán mantenerse hasta el final del periodo:
    • Datos de suscriptores al feed por correo electrónico: Desde que el usuario se suscribe hasta que se da de baja.
    • Datos de usuarios subidos por Atlas Marketing Studio a páginas y perfiles en redes sociales: Desde que el usuario otorga su consentimiento hasta que lo retira.
    • Datos de solicitantes de prácticas o empleos: En caso de que el candidato no sea seleccionado, Atlas Marketing Studio SL podrá conservar su currículum un máximo de dos años para incluirlo en futuras convocatorias, salvo que el candidato indique lo contrario.

ORIGEN, FINALIDADES Y LEGITIMACIÓN

CORREO ELECTRÓNICO, FORMULARIOS DE CONTACTO Y MEDIOS TRADICIONALES DE COMUNICACIÓN

  • Web y hosting: El sitio web de Atlas Marketing Studio SL cuenta con un cifrado SSL que permite al usuario enviar sus datos personales de forma segura a través de formularios de contacto estándar, y está alojado en servidores que Informática Fuentealbilla SL ofrece a Atlas Marketing Studio SL.
  • Datos recogidos a través de la web: Los datos personales recogidos serán tratados de forma automatizada e incorporados a los correspondientes ficheros propiedad de Atlas Marketing Studio SL.
    • Se recopilará su dirección IP, que se utilizará para verificar el origen del mensaje con el fin de ofrecerle recomendaciones adecuadas (por ejemplo, recomendaciones de profesionales y servicios de países distintos a España) y para detectar posibles irregularidades, así como datos relativos a su ISP.
    • También puede proporcionar sus datos a través de correo electrónico y otros medios de comunicación.
  • Correo electrónico: El proveedor del servicio de correo electrónico utilizado por Atlas Marketing Studio SL es Webmail.
  • Proveedores de servicios de pago: A través del sitio web, el cliente puede acceder, mediante enlaces, a sitios web de terceros. En ningún momento el personal de Atlas Marketing Studio SL tiene acceso a los datos.
  • Otros servicios: Ciertos servicios proporcionados a través del sitio web (por ejemplo, la posibilidad de participar en un concurso) pueden contener condiciones especiales con disposiciones específicas sobre la protección de datos personales. Deben ser leídas y aceptadas antes de solicitar el servicio en cuestión.

Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle la información o servicios que nos solicite.

REDES SOCIALES

  • Presencia en redes sociales: La marca bajo la que trabaja Atlas Marketing Studio SL tiene perfil en algunas de las principales redes sociales de Internet, reconociéndose responsable del tratamiento en relación con los datos publicados por Atlas Marketing Studio SL (por ejemplo, fotos subidas por Atlas Marketing Studio SL en las que aparecen rostros de personas) o los datos que los usuarios envíen de forma privada a Atlas Marketing Studio SL con el fin de ser extraídos (por ejemplo, comunicaciones iniciales para que Atlas Marketing Studio SL asesore sobre un caso).
  • Finalidad y legitimación: El tratamiento que Atlas Marketing Studio SL realizará con los datos dentro de cada una de las redes mencionadas será, como máximo, el que la red social permita a los perfiles corporativos. Así, Atlas Marketing Studio SL podrá informar, cuando la ley no lo prohíba, a sus seguidores por cualquier medio que la red social permita sobre sus actividades, presentaciones, ofertas, así como proporcionar servicio de atención al cliente personalizado.
  • Extracción de datos: En ningún caso Atlas Marketing Studio SL extraerá datos de las redes sociales, a menos que se obtenga el consentimiento puntual y expreso del usuario para hacerlo.
  • Derechos: Cuando, debido a la propia naturaleza de las redes sociales, el ejercicio efectivo de los derechos de protección de datos del seguidor esté sujeto a la modificación de su perfil personal, Atlas Marketing Studio SL le ayudará y asesorará a tal fin en la medida de sus posibilidades.

BOLETÍN O RSS POR CORREO ELECTRÓNICO

  • Proveedor del servicio: El servicio de actualizaciones automáticas o suscripción mediante el feed del sitio web es gestionado por Mailchimp, bajo la política de privacidad de Mailchimp. El envío de actualizaciones de contenido del sitio web por correo electrónico es diario, automático y gratuito para el usuario que, para suscribirse, debe dar su autorización previa y expresa mediante dos sistemas sucesivos de verificación de identidad.
  • Finalidad y legitimación: La finalidad del tratamiento de estos datos será únicamente proporcionarle el servicio de suscripción solicitado por el usuario.
  • Derechos: Si está suscrito vía correo electrónico al feed del sitio web, puede darse de baja en cualquier momento haciendo clic en el enlace al final del mensaje de actualización que recibe en su correo electrónico, o enviando una solicitud para ejercer su derecho a hola@atlasmarketingstudio.com.

CONCURSOS, SORTEOS Y OTRAS ACCIONES PROMOCIONALES

Al participar en actividades promocionales organizadas exclusivamente por Atlas Marketing Studio SL, los datos que proporcione serán tratados únicamente por Atlas Marketing Studio SL para la finalidad indicada por Atlas Marketing Studio SL en el anuncio de la acción.

EMPLEO, PRÁCTICAS Y BECAS

  • Recepción de CV: Solo se valorarán por Atlas Marketing Studio SL las solicitudes de empleo o prácticas que el candidato envíe a través de los medios indicados en la página de empleo o por aquellos proporcionados en las áreas de empleo y prácticas de los sitios web universitarios en los que Atlas Marketing Studio SL haya publicado una oferta específica o por correo electrónico a hola@atlasmarketingstudio.com.
  • Finalidad: El solicitante autoriza a Atlas Marketing Studio SL a analizar los documentos enviados, todo contenido accesible directamente a través de motores de búsqueda (Bing, Google, Baidu, DuckDuckGo, etc.), los perfiles mantenidos en redes sociales profesionales (LinkedIn, Xing, Viadeo, etc.), los datos obtenidos en las pruebas de acceso y la información revelada en la entrevista de trabajo, con el fin de evaluar su candidatura y poder, si es necesario, ofrecerle un puesto. Atlas Marketing Studio SL podrá utilizar los datos debidamente anonimizados para elaborar estadísticas sobre el tipo de personas que se postulan, con vistas a publicar informes al respecto.