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Many organisations that aim to promote their agri-food products encounter difficulties in financing all the promotion and information actions that they consider in their annual promotion plans. In this respect, the funding offered by the European Commission’s CHAFEA agency may be very interesting. Moreover, when the actions are focused on international promotion in those countries that our partners are more interested in the impact that the actions can have on their market shares or positioning of their products.
This pandemic situation we are facing today poses a risk to economic stability and growth for many. The impossibility of crowds of people means that many promotional activities cannot be carried out. What will then happen with Covid-19 and CHAFEA?
Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China.
In Atlas Marketing Studio, as experts with experience since 2010 in international promotion programmes launched by the European Union’s CHAFEA Agency, we want to clarify the basic concepts about the program of Promotion of agricultural products. The aim is to give answers about agri-food promotion CHAFEA. Moreover, to encourage future beneficiaries to participate in this programme which is, at this moment, one of the best opportunities to get funding in international promotion.
Every year, the search for Black Friday terms in the search engines increases, usually a month before the appointed day. This year even more due to the situation of confinement by the Covid-19 in which we are. In this article we will see other marketing strategies for Black Friday other than the massive discount that many brands do.
1. What is International Marketing?
Today we will talk about the best way to increase sales with international marketing. This type of marketing is about taking promotional thinking beyond national borders.
Regardless of whether a customised or standardised product is being promoted, the international marketing project must propose these different benefits or value propositions based on the target country and the uses of each market.
Introduction.
The digital era has completely revolutionised the way we reach our target audience. Internet allows us to reach all of them regardless of their location, but their needs, consumer habits, tastes and language are very different. In this article we will show you some tips for website internationalisation
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