In Atlas Marketing Studio, as experts with experience since 2010 in international promotion programmes launched by the European Union’s CHAFEA Agency, we want to clarify the basic concepts about the program of Promotion of agricultural products. The aim is to give answers about agri-food promotion CHAFEA. Moreover, to encourage future beneficiaries to participate in this programme which is, at this moment, one of the best opportunities to get funding in international promotion.
Every year, the search for Black Friday terms in the search engines increases, usually a month before the appointed day. This year even more due to the situation of confinement by the Covid-19 in which we are. In this article we will see other marketing strategies for Black Friday other than the massive discount that many brands do.
1. What is International Marketing?
Today we will talk about the best way to increase sales with international marketing. This type of marketing is about taking promotional thinking beyond national borders.
Regardless of whether a customised or standardised product is being promoted, the international marketing project must propose these different benefits or value propositions based on the target country and the uses of each market.
Introduction.
The digital era has completely revolutionised the way we reach our target audience. Internet allows us to reach all of them regardless of their location, but their needs, consumer habits, tastes and language are very different. In this article we will show you some tips for website internationalisation
In order to better understand this article, you may want to read more about the European Commission’s agri-food promotion programs.
If so, you can consult our previous publications on the REA projects.
– Article on the Farm to Fork strategy and how it affects the REA promotion programs (CHAFEA).
-Article on SDGs and how to include them in the sustainable strategy of REA proposals (CHAFEA).
-Article on the Life Cycle of REA Programs
-Article on changes in the evaluation and structure of REA programs
Introduction: EEN Requirements
Once the consortium for your EEN programme has been established and the proposal is ongoing, it is necessary to fulfil a series of requirements established in the document: Call for Proposals, released by the European Commission. This document is the base guide to follow for the best development of a proposal, as it contains the guidelines commandatory for every project. Specially for Enterprise European Network Activity 1: Provision of value-added services to clients
In order to understand the current article, we recommend you check first the previous publications on this matter: “EEN: Support to Small and Medium-sized Enterprises in Europe” and “EEN Activity 1: Provision of value-added services to clients”
Enterprise Europe Network is a great opportunity to help SMEs in your region, so we congratulate you on your interest in this content!
