We created a symbol that would serve as a seal to identify the jewelry that met the criteria established in the standard for the Guarantee Mark, and that could be adapted to different supports (label, metal, etc.).
We created a site that would work as a window for our storytelling, to make sure there was room for our key messages as well as for a nicely selected image gallery to build on the values and connect with the visitor, as opposed to mainly encouraging them to just buy. Which was ultimately the purpose but not the main objective in phase 1.
Video and photo sessions were carried out to generate content that helped to give visibility to the product and the sector, from a very Cordovan perspective, thus reinforcing the origin of the product.
Also we hired a circuit of marquees in Cordoba to give visibility to the campaign among local people.