Client: Córdoba Jewelry

#branding #socialmedia #digitalcampaign #video #photo #outdoor

A protected geographical indication that recognizes the know-how of the jewelry sector.

Context

In the year 2021 the project “JEWELS WITH DENOMINATION” is presented, with the aim of creating a Guarantee Mark that would endorse the quality and origin of Cordoba Jewelry. A Guarantee Mark that aims to open new frontiers and serve as an initial phase in the creation of a Protected Geographical Indication (PGI) of industrial and artisanal products, easily recognizable: JEWELRY OF CORDOBA.

Our Proposal

We created a symbol that would serve as a seal to identify the jewelry that met the criteria established in the standard for the Guarantee Mark, and that could be adapted to different supports (label, metal, etc.).

Website

We created a site that would work as a window for our storytelling, to make sure there was room for our key messages as well as for a nicely selected image gallery to build on the values and connect with the visitor, as opposed to mainly encouraging them to just buy. Which was ultimately the purpose but not the main objective in phase 1.

Our Marketing Actions

Video and photo sessions were carried out to generate content that helped to give visibility to the product and the sector, from a very Cordovan perspective, thus reinforcing the origin of the product.

Also we hired a circuit of marquees in Cordoba to give visibility to the campaign among local people.