REA

Agri-food promotion programmes of the European Research Executive Agency (REA).

In Atlas Marketing Studio, as experts with experience since 2010 in international promotion programmes implemented by the REA Agency of the European Union, we want to clarify the basic concepts about this programme.  The objective is to give answers about REA agri-food promotion. Furthermore, we would like to encourage future beneficiaries to participate in this programme, which is currently one of the best opportunities to obtain funding for international promotion.

In our blog you will find many articles on REA, from its methodology, answers to the most basic questions to specialised articles on each of its phases.

We have matchmaking forms to group eligible organisations and create multiple programmes with better approval rates.

We offer you personalised information meetings on these agri-food promotion programmes focused on your sector.

Farm to fork strategy REA Atlas Marketing Studio

REA (CHAFEA): Farm to fork strategy For a fair, healthy and environmentally friendly food system

Introduction With the COVID-19 pandemic, food systems are in a situation where a sustainable system is needed to deal with this crisis. To this end, the European Commission is proposing a redesign of these European food systems, with the aim of promoting a fair, healthy and environmentally friendly model which is called Farm to fork …

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Sustainable development goals (sdg) applied to rea programmes

Sustainable development goals (SDGs) applied to REA programmes (CHAFEA)

This article is focused on SDGs from REA (CHAFEA), its dimension and how to apply them to your international promotion European programme. If you are interested in learning more about sustainability and how it relates to the REA (CHAFEA) programmes, you can read our article on the Farm to Fork strategy applied to these projects …

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Life cycle of the REA programmes

REA (CHAFEA) Life cycle of EU agri-food promotion programmes

In developing and implementing a project as beneficial and ambitious as the CHAFEA/REA promotion programmes, a life cycle or implementation cycle begins, involving a range of stakeholders, each with their own responsibilities. Before continuing and in case you want to know more about the REA (CHAFEA) promotion programmes for agricultural products, check previous publications on …

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REA Changes in the evaluation of proposals

REA (CHAFEA): Changes in evaluation and proposal structure

If you are interested in the topic of EU funding for agri-food promotion programmes, we recommend you to have a look at our previous publications on the subject. Don’t miss out on this great opportunity! Introduction: REA (CHAFEA) changes in the proposal structure The agri-food promotion programmes REA (CHAFEA) and the elaboration of proposals are …

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Report on the results of the REA programmes

Report on REA promotional 2021 programmes for agricultural products results

In order to better understand this article, you may want to read more about the European Commission’s agri-food promotion programs. If so, you can consult our previous publications on the REA projects. – Article on the Farm to Fork strategy and how it affects the REA promotion programs (CHAFEA). -Article on SDGs and how to …

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Everything you always wanted to know about CHAFEA (REA) promotional programmes

Everything you always wanted to know about CHAFEA promotional programmes

In Atlas Marketing Studio, as experts with experience since 2010 in international promotion programmes launched by the European Union’s CHAFEA Agency, we want to clarify the basic concepts about the program of Promotion of agricultural products.  The aim is to give answers about agri-food promotion CHAFEA. Moreover, to encourage future beneficiaries to participate in this …

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China-EU partnership changing international trade

China-EU partnership: changing international trade

Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China. The objetive of this agreement is to improve trade links, bring reciprocal trade advantages and discover new products on both sides. …

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Covid-19 and CHAFEA – How does it affect Agri-food Promotion Programmes

Covid-19 and CHAFEA – How does it affect Agri-food Promotion Programmes?

This pandemic situation we are facing today poses a risk to economic stability and growth for many. The impossibility of crowds of people means that many promotional activities cannot be carried out. What will then happen with Covid-19 and CHAFEA? Attendance to international fairs, congresses and mass meetings to make contacts, network and promote agri-food …

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Eligible actions for the CHAFEA (REA) programmes

CHAFEA – Eligible actions for the programmes Offline-online promotion

Many organisations that aim to promote their agri-food products encounter difficulties in financing all the promotion and information actions that they consider in their annual promotion plans. In this respect, the funding offered by the European Commission’s CHAFEA agency may be very interesting. Moreover, when the actions are focused on international promotion in those countries …

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How to mention my brand in REA (CHAFEA) promotional campaigns

CHAFEA – Can I mention my brand in agri-food promotional campaigns?

In this article we are going to talk about if there is the possibility of, in the agro-food promotion programmes of CHAFEA (Consumers, Health, Agriculture and Food Executive Agency) subsidised by the European Union, mentioning the brand belonging to the denominations and the products or companies that participate in the program. The quick answer is …

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