1. What is International Marketing?
Today we will talk about the best way to increase sales with international marketing. This type of marketing is about taking promotional thinking beyond national borders.
Regardless of whether a customised or standardised product is being promoted, the international marketing project must propose these different benefits or value propositions based on the target country and the uses of each market.
Introduction.
The digital era has completely revolutionised the way we reach our target audience. Internet allows us to reach all of them regardless of their location, but their needs, consumer habits, tastes and language are very different. In this article we will show you some tips for website internationalisation
In order to better understand this article, you may want to read more about the European Commission’s agri-food promotion programs.
If so, you can consult our previous publications on the REA projects.
– Article on the Farm to Fork strategy and how it affects the REA promotion programs (CHAFEA).
-Article on SDGs and how to include them in the sustainable strategy of REA proposals (CHAFEA).
-Article on the Life Cycle of REA Programs
-Article on changes in the evaluation and structure of REA programs
Introduction: EEN Requirements
Once the consortium for your EEN programme has been established and the proposal is ongoing, it is necessary to fulfil a series of requirements established in the document: Call for Proposals, released by the European Commission. This document is the base guide to follow for the best development of a proposal, as it contains the guidelines commandatory for every project. Specially for Enterprise European Network Activity 1: Provision of value-added services to clients
In order to understand the current article, we recommend you check first the previous publications on this matter: “EEN: Support to Small and Medium-sized Enterprises in Europe” and “EEN Activity 1: Provision of value-added services to clients”
Enterprise Europe Network is a great opportunity to help SMEs in your region, so we congratulate you on your interest in this content!
Introduction: What is the EEN (European Enterprise Network)?
Established in 2008, the EEN is the largest support network for SME in the world.
The main objective of the network is:
help small and medium-sized enterprises
Before you continue your reading, check the previous articles on Enterprise European Network to make sure you have all the information needed on this matter:
–EEN: Support to Small and Medium-sized Enterprises in Europe
–EEN Activity 1: Provision of value-added services to clients
–EEN Activity 2: Network promotion and communication
