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China-EU partnership: changing international trade
Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China.
The objetive of this agreement is to improve trade links, bring reciprocal trade advantages and discover new products on both sides. It is linked to the impact of programmes such as CHAFEA, which aims to promote European agri-food products on the international market.
This translates into an effort by the EU and China to continue to fulfil the commitment of previous summits and to ensure international standards for trade relations.
Janusz Wojciechowski, Commissioner for Agriculture and Rural Development, said: «I am proud to see that the date of entry into force of this agreement is fast approaching, reflecting our commitment to work closely with our global trading partners, such as China. European GI products are renowned for their quality and diversity, and it is important to protect them both at EU level and globally to ensure their authenticity and preserve their reputation. This agreement will contribute to this objective while strengthening our trade relationship and bringing benefits to our agri-food sector and consumers on both sides.»
Good news for the European market because China was the third largest destination for EU agri-food products and its exports reached 14.500 million euros .
In addition, it is the second target destination for PGI products of wines, agri-food products and spirits, representing 9% of the total value.
The list of EU products among others:
Cava, Champagne, Feta cheese, Irish whiskey, Münchener Bier, Ouzo, Polska Wódka, Porto, Prosciutto di Parma and Manchego cheese.
The list of Chinese products among others:
Pixan Dou Ban (Pixian bean paste), Anji Bai Cha (Anji white tea), Panjin Da Mi (Panjin rice) and Anqiu Da Jiang (Anqiu ginger).
The agreement is expected to enter into force in early 2021.
After 4 years of implementation, it will be extended to include a further 175 PGIs on both sides that will follow the same registration process as the previous 100.
Interesting facts: «EU Geographical Indications have a market value of around 74.800 million euros, representing 6.8% of EU food and drink exports, and exports amount to 16.900 million euros, representing 15.4% of total EU food and drink exports»
Source: IPEX
How does this affect us?
This type of news and numbers at a global level that may seem distant to us, it ends up affecting us at a particular level in a significant way. These agreements protect our quality standards, ensure their recognition in third countries, potential trade and export volumes, this translates into more sales for our country’s agri-food products.
They also have an impact on subsidy programmes for the promotion of agri-food products. For example, the European Union’s CHAFEA programmes which we have already discussed in several articles and which co-finance the promotion of these products both within Europe and in third markets and for which all European PDOs and PGIs are eligible.
The more facilities are made available for trade and promotion, the more the success of our actions will be assured.
The information about the news has been collected from IPEX, (for more information click here).