Client: Base Mill

#branding #producto #packaging #web #UX #UI #estrategia #direcciondearte

Building a community of basemillers who share the brand’s values as the key to define the go-to-market strategy

Context

BaseMill was born to transform the world of vegetable almond drinks thanks to 2 main drivers: the quality of the product (highest almond % in the market) and the brand values (slow life, wellth, ethics&bio and serendipity).

What we did

We had to carefully build a plan that would bring to life the brand positioning, so setting the right tone of voice and messaging was key to make sure we would engage with the an audience that would value and understand the product and consumption moments.

Digital channels like social media to generate brand awareness through organic posting, together with influencer marketing actions and some paid search, were they key to get to our audience; very qualitative and niche, as well as geographically limited to certain delivery areas within Spain.

Website

We created a site that would work as a window for our storytelling, to make sure there was room for our key messages as well as for a nicely selected image gallery to build on the values and connect with the visitor, as opposed to mainly encouraging them to just buy. Which was ultimately the purpose but not the main objective in phase 1.