




We had to carefully build a plan that would bring to life the brand positioning, so setting the right tone of voice and messaging was key to make sure we would engage with the an audience that would value and understand the product and consumption moments.
Digital channels like social media to generate brand awareness through organic posting, together with influencer marketing actions and some paid search, were they key to get to our audience; very qualitative and niche, as well as geographically limited to certain delivery areas within Spain.



We created a site that would work as a window for our storytelling, to make sure there was room for our key messages as well as for a nicely selected image gallery to build on the values and connect with the visitor, as opposed to mainly encouraging them to just buy. Which was ultimately the purpose but not the main objective in phase 1.
