Introduction. The digital era has completely revolutionised the way we reach our target audience. Internet allows us to reach all of them regardless of their location, but their needs, consumer habits, tastes and language are very different. In this article we will show you some tips for website internationalisation Our website is our letter of …
1. What is International Marketing? Today we will talk about the best way to increase sales with international marketing. This type of marketing is about taking promotional thinking beyond national borders. Regardless of whether a customised or standardised product is being promoted, the international marketing project must propose these different benefits or value propositions based …
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Every year, the search for Black Friday terms in the search engines increases, usually a month before the appointed day. This year even more due to the situation of confinement by the Covid-19 in which we are. In this article we will see other marketing strategies for Black Friday other than the massive discount that …
Black Friday – Marketing strategies other than discounting Read More »
Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China. The objetive of this agreement is to improve trade links, bring reciprocal trade advantages and discover new products on both sides. …
China-EU partnership: changing international trade Read More »
In this article we are going to talk about why it is a good idea to apply a digital marketing strategy in the real estate sector. Today we find ourselves in a complicated situation in order to develop and get our companies off the ground. There are many options, too much information and sometimes we …
Introduction to marketing applied to Real Estate Marketing for the real estate sector is a type of marketing that aims to improve the visibility and marketing of properties. It is a branch of marketing that is very different from the rest, since the value of the property is high. This translates into a much longer …
It is the story of a colossal project carried out by a country and by one man. The Chinese President Xi Jinping’s new expansionist vision has engaged his country in a pharaonic trade road project that he wants to open across the globe. This road could change the relationship between Europe and China, on economic, …
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