Francisca Moya

Increase your sales with international marketing

Increase your sales with international marketing

1. What is International Marketing? Today we will talk about the best way to increase sales with international marketing. This type of marketing is about taking promotional thinking beyond national borders. Regardless of whether a customised or standardised product is being promoted, the international marketing project must propose these different benefits or value propositions based …

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Black Friday – Marketing strategies other than discounting

Black Friday – Marketing strategies other than discounting

Every year, the search for Black Friday terms in the search engines increases, usually a month before the appointed day. This year even more due to the situation of confinement by the Covid-19 in which we are. In this article we will see other marketing strategies for Black Friday other than the massive discount that …

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China-EU partnership changing international trade

China-EU partnership: changing international trade

Historic moment between the European Union and China. Both signed a bilateral agreement to protect against counterfeiting, forgery and the misappropriation of geographical indications both by China in the EU and by Europe in China. The objetive of this agreement is to improve trade links, bring reciprocal trade advantages and discover new products on both sides. …

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The most ambitious infrastructure project in the world’s modern history The “Belt and Road Initiative”

The most ambitious infrastructure project in the world’s modern history: The “Belt and Road Initiative”

It is the story of a colossal project carried out by a country and by one man. The Chinese President Xi Jinping’s new expansionist vision has engaged his country in a pharaonic trade road project that he wants to open across the globe. This road could change the relationship between Europe and China, on economic, …

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