Launching Our Lamb Meat Campaign and Unlocking Opportunities at InfoDay
Last night marked one of the standout moments of the year for us, as we officially kicked off the new lamb meat campaign in the perfect setting. Today, part of our team attended the InfoDay hosted by the Subdirectorate-General for the Promotion of Spanish Food at the Ministerio de Agricultura, Pesca y Alimentación. The event provided valuable insights into applying for EU agri-food promotion programmes, offering organizations essential information on how to access funding for promoting European agricultural products internationally.
Key Takeaways from the InfoDay
The InfoDay was filled with crucial insights for organizations looking to apply for EU-funded programmes managed by the European Research Executive Agency (REA). Here’s what stood out during the session:
- Latest legislative updates from the European Commission on Delegated Regulation 2015/1829, which governs the promotion of agricultural products in European programmes.
- Clear eligibility criteria for applicants, ensuring transparency in the application process.
- Ensuring transparency to avoid conflicts of interest in both the design of the programme and the selection of the implementing body.
These updates are vital for anyone interested in navigating the competitive landscape of EU agri-food promotion and the upcoming opportunities within European programmes.
Competitiveness: The Focus of Ursula von der Leyen's Agenda
The theme of competitiveness was highlighted throughout the event. This is a key focus of Ursula von der Leyen’s second-term agenda, which places competitiveness at the forefront of EU agri-food promotion programmes. The goal is to ensure that European agricultural products remain competitive on the international stage while meeting sustainability goals and upholding the high-quality standards for which Europe is known.
How to Apply: Opportunities for the 2025 EU Agri-Food Promotion Programme
The best part of attending InfoDay? There is still time to apply for the 2025 programme, and funding is available to cover up to 80% of promotion costs. This provides a fantastic opportunity for organizations to take part in international campaigns that promote the best of European agricultural products to global markets.
Reach out to us if you have questions or are considering getting funds for your organisation through European funding for the promotion of agricultural products, we will be delighted to help and support you all the way. Email us at hola@atlasmarketingstudio.com