Córdoba Jewellery
Córdoba Jewellery
How HQ content based on a strong concept can reafirm the value of a sectorial brand
Background
While Cordoba is known for many things: its gastronomy, its mosque…
Background
While Cordoba is known for many things: its gastronomy, its mosque and its culture, among others, visitors were not aware of the history and tradition that link fine jewelery to the city. We were given the mission to create a media plan for the sectorial brand and produce various types of content such as audiovisual assets, written content and professional photography to portray its centuries of savoir-faire.
Our work
Atlas crafted a wholesome team of professionals in the jewelry and fashion industry, conceptualized a campaign around the famous painter Julio Romero de Torres and produced a series of video and photography that caught the attention of several media professionals.
The content is aimed to be an effective representation of the sophistication of the jewelry industry of Cordoba and a symbol of pride for the whole region. The visual and written content was created to attract, engage and grab everyone’s attention.
Clients
Joyería de Córdoba
Category
FMGC
The Keys
Media planning & buying
Related Projects
Lucsso
Client
Joyería de Córdoba
The Keys
Media planning & buying
Category
FMGC
Background
While Cordoba is known for many things: its gastronomy, its mosque and its culture, among others, visitors were not aware of the history and tradition that link fine jewelery to the city. We were given the mission to create a media plan for the sectorial brand and produce various types of content such as audiovisual assets, written content and professional photography to portray its centuries of savoir-faire.
Our Work
Atlas crafted a wholesome team of professionals in the jewelry and fashion industry, conceptualized a campaign around the famous painter Julio Romero de Torres and produced a series of video and photography that caught the attention of several media professionals.
The content is aimed to be an effective representation of the sophistication of the jewelry industry of Cordoba and a symbol of pride for the whole region. The visual and written content was created to attract, engage and grab everyone’s attention.