European Sustainable Poultry
How a 2-year integral campaign across 4 different markets resulted in a super engaged audience
Background
European sustainable poultry: your smart choice. This two-year programme had the goal of…
Background
European sustainable poultry: your smart choice. This two-year programme had the goal of maintaining the same sustainability message across 4 different markets while adapting actions, channels and formats was a real challenge. The poultry industry was facing a real fake news threat and, as a response, we were given the task to plan and execute a comprehensive awareness campaign across Europe.
Our work
Atlas worked on a solid and smart strategy that led to a plan we adapted to every market, with a series of digital (website, campaign landings, content creation, social media management, influencer marketing…) and offline actions (university talks, showcookings, production of merch…) that complemented each other and were also interconnected to be able to provide a consistent brand story across Europe.
This resulted in the generation of local communities of followers interested in knowing more about how the poultry industry contributes to our social, economic and environmental sustainability. The results were phenomenal.
Clients
Avianza
CIPC
BVG
Category
FMGC
The Keys
Conceptualization
& Strategy
Branding
Social Media
Influencer Marketing
Online advertising
Fairs & Events
PR
Project
European Sustainable Poultry
The results were phenomenal.
+100M
Impressions
+100M
Impressions
+30k
Subscribers in one year
+20% increase
Interaction time vs programme Y1
+44%
Interactions social media
+19k followers
On social media
+1.8M organic
Video views on social media
+60 collabs
With influencers
+400 kg Poultry
Meat shipped
Related Projects
Cervezas San Miguel Vueling
Client
Avianza
CIPC
BVG
The Keys
Conceptualization & Strategy
Branding
Social Media
Influencer Marketing
Online advertising
Fairs & Events
PR
Category
FMGC
Project
European Sustainable Poultry
Background
Maintaining the same sustainability message across 4 different markets while adapting actions, channels and formats was a real challenge. The poultry industry was facing a real fake news threat and, as a response, we were given the task to plan and execute a comprehensive awareness campaign across Europe.
Our Work
Atlas prepared a plan adapted to every market with a series of offline (university talks, showcookings, production of merch…) and online actions (website, social media channels, influencer marketing…) that were interconnected to be able to provide a coherent brand story across Europe.
But, at the same time, to generate local communities of followers interested in knowing more about how the poultry industry contributes to our social, economic and environmental sustainability.
