we were very clear on the kind of brand we wanted to create: contemporary, modern, respectful, inclusive. In other words: a brand that would focus on highlighting what makes the person special. It is intended to empower the buyer persona to express who they are in the most authentic way.
We redesigned the logo, created a brand universe based on the letter ‘S’, which stands out right from the name of the brand and used it as the common thread throughout its creative development. We wrote a brand story and manifesto, redefined the values and the target audience: creative, genuine and free personalities to establish a new generation of people wearing jewelry to be themselves and show it to the world.
with a strong focus on UX/UI, we developed an ecommerce which showcased the brand’s iconic design as well as the storytelling to make sure the connection with our audience was there from the beginning. We wanted people to buy our product for its design, but mainly because they felt a strong sense of belonging with our values and messages.
We created our own language (both visually and in terms of speech), set the tone of voice and designed our launch strategy through a solid communications and marketing plan. It was mainly on digital channels so that we would have 100% control and visibility on who was being impacted by our campaigns and actions while also optimising the conversion funnel (Paid Media, Influencer Marketing, Cross-selling, etc.).
